1. By: Qian Yao
Instructor: Amir Husak

2. Introduction
• Album USA is a hypothetical English training center
located in Wuhan, China.
• It provides English language training courses at 7
different levels.
• Its target customers are students who want to study
in the USA.

3. Goals
There are two ultimate goals for the company:
 Helping students to improve their English ability so they
would have a bigger chance of getting accepted by their
dream schools;
 Helping them to understand of what opportunities and
challenges are ahead of them when living and studying in
a foreign country.

4. New Media Applied for Achieving the
Goals:
• Website Page
• Chinese social media
 QQ Group
 Sina Weibo ( Microblog)
 Wechat
• American social media
 Blogspot
 Facebook
 Twitter
 Youtube
Blocked in China

5. Website Page
• http://dawnenglish.weebly.com
• Includes 5 different pages.
• Linked with other social media sites.

6. QQ GROUP
• Different QQ Group can be different community for
students;
• Students can join one or more different QQ Group,
such as New York group, Boston group, Chicago
group…
• Every member in QQ Group can
 Sharing files inside the group
 Sharing pictures inside the group
 Creating discussion inside the group
 Having instant group chat
 Having group video conference

7. QQ GROUP
Group name
Sharing files
Sharing
pictures
Group
members
Group discussion

8. Sina Weibo/Microblgo
• Limited words for one post;
• Post highlight of the information;
• Share videos;
• Link to our website or blogger;
• Link to other organization/resources;
• Create two-way communication

9. Followed by students
and following
students
Share link; pictures and videos here

10. WeChat
• Provides one-to-one communication between the
organization and student, or between two students;
• It is a communication application for mobile phones;
• Sending free instant voice message;
• “My Post” for words and picture sharing with
contacts;
• QR code is distributed at school and
public area

11. Free text and voice
message.
Sharing words
and pictures

12. Blogspot
• http://albumusa.blogspot.com
• Posting detail information of our
recent promotion;
• Posting detail information of our
various activities, like Christmas
party, English Corner, English
movie night;
• Sharing important information
with students, for example GRE
preparing tips;, policy of studying
abroad, American university
introduction.

13. Facebook
• https://www.facebook.com/albumusa2013
• Introducing the details of coming student activities and market
promotions;
• Sharing news or articles related to English learning or living abroad;
• Delivering survey.

15. Twitter
• https://twitter.com/AlbumUSA?ss=true
• @AlbumUSA
• sharing links to other useful resources with students
• reminder for important information
• Sending one beautiful English sentence everyday
through Twitter, which called “Beautiful English”.

17. YoutTube
• http://www.youtube.com/channel/UCxF69E_IGtzCmPM6wqWn
ZsA/videos?view=15&flow=grid
• Visual tool;
• Share the clips of the best part of our English course and
activities;
• share the video we like with our students in order to increase
communication with them;
• Comment function is open to every students.

18. Sharing videos with students

19. Thank you!