Costa Rica has developed clusters in industries like software, IT services, medical devices, and animation through promoting foreign direct investment and linkages between multinational companies and local small and medium enterprises. One example is Costa Rica Animation Holding, a consortium that allows animation studios to share resources and collaborate on international projects. It has helped Costa Rica's animation industry grow and win projects, but faces challenges in areas like consolidating its international brand, developing venture capital, expanding education programs, and ensuring sufficient broadband infrastructure.
3. Background-1990´s
Increase Foreign Trade
Participation
FDI Incentives
Linking Multinationals
with Small & Medium
Enterprises
4. Background
• Latin American Industries
started to source ICT solutions
among different countries
• Y2K panic demanded a great
amount of new applications of
software and technologies
• The internet and .com
applications derived a new set of
products and solutions in cross
industries
5. Consensus
The right equation…
g q
PROCOMER ICT Private
& CAMTIC Academia
Sector
Multinationals
Source: BCCR
7. An opened and
diversified economy
Main Exports Activities (2008) Goods and Services
GDP by industry
Tourism
Other products
16%
19% Software and IT
Services
5%
Business
Services
5%
Agriculture
products Other Services
15% 4%
Electrical and
electronic
Foodstuff
products
7% Medical devices
7% 22%
Source: PROCOMER and BCCR.
8. Costa Rica
Animation Holding
Costa Ri
C t Rica: E
Exports of Services
t fS i
4.500 4.096 4.180
4.000 3.551 3.593
3.500 2.972
3.000
millions of US$
$
2.621
2 621
2.242
2.500 2.021
1.868
2.000
1.500
1.000
500
0
2002 2003 2004 2005 2006 2007 2008 2009 2010
9. Costa Rica
Animation Holding
WHY?
• Government Assesment
• Sharing of human resources, equipment,
expertise and backgrounds
• Animation Studios had a different set of
capabilities
•Positive past experiences (synergies) and
no issues with intellectual property
11. Costa Rica
Animation Holding
Achievements
• International Business Plan
• Scoutings & Trade Shows
• Consolidated Catalogs (all in )
• Recent deliveries for Canada surpassed
local production capacity in 4 times
(measured by number of scenes)
•US, Portugal, Canada, Japan & Finland
13. Costa Rica
Animation Holding
Challenges
• Consolidate international positioning
• Existence of a comprehensive Venture
Capital structure
• Availability of international pre-production
projects if 20% of capital is obtained in Costa
Rica
• Accelerate the number of grads from arts &
design universities.
universities
•Expand the network of Public Adiovisual
Technical Centers
15. Costa Rica
Animation Holding
Threats
• Broadband availability & government
policies to address the issue
• A Digital Animation national policy related
to incentives & benefits
• New taxation discussions
16. THANK YOU!
Andrew Crawford
acrawford@procomer.com
www.procomer.com
Tel:809.566.6390