Slides from October 10, 2012 session for Nonprofit Day 2012, Erie. PA. This is a highly interactive session and slide content is mainly for in-person participation.
3. Lori L. Jacobwith
• 25+ years as a communication
strategist & fundraising coach
• Measurable: Since 2001 I’ve
helped organizations raise nearly
$200 million from individual
LJacobwith donors. And counting.
LJacobwith
• Founder of the Ignited Online
Fundraising Community - 2009
4. What does Lori do?
Speaking, Training, Webinars
Being a part of this community
reminds me to put into action all
the things I’ve learned & don’t
always use. It’s an incredible
LJacobwith resource! ~ Debbie
LJacobwith
Coaching for fundraising
professionals
10. Great Gaping Disconnect
What people want when they
support a cause:
To make a difference
To feel personally connected to
something greater than themselves
To feel useful
To get the warm glow of giving
~ Katya Andresen, Network for Good
11. Great Gaping Disconnect
What people get when they
support a cause:
A tax receipt
Statistics, facts & figures
A newsletter…sometimes
An appeal to give (more) money
There needs to be more of what people want in
their experience with us.
12. The Secret to Fundraising:
Clear, Bold Communication
14. The Secret to Fundraising:
Clear, Bold Communication
• Telling Your Story - Intro
• Asking – Take Action
• Maximize Relationships
– Stay Relevant
• Managing Data
15. Clear, Bold Communication
46% of supporters
stop giving for
reasons connected to
“a failure to
communicate.”
~ Penelope Burk & Cygnus Applied Research
25. Clear, Bold Communication
Use this clear value statement &
introduce again: [different partner]
“We are (who?).
We specialize in working with
(whom?)
We help them (to do what?)."
29. Storytelling
Andy Goodman
Andy is best known for his
speeches and workshops on
storytelling, presenting, design
and strategic communications.
http://video.google.com/videoplay?docid=-289257716014946841#
30. Lori’s Storytelling Criteria
• Tell a story about an actual person
using name/age/descriptors so
your listener can visualize.
• Use words that emotionally
connect the listener to your work
and the person you’re speaking
Boring2Brilliant.com
about. No jargon.
• Shares specific examples of YOUR work and how it
makes a difference in the life of a real person.
• The story must be short – 2 minutes or less.
32. Four parts of a great story
• A relatable protagonist
• Lots of conflict
• A loathsome villain
Mark Rovner, Founder & CEO
• Telling details Sea Change Strategies
http://www.nonprofitmarketingblog.com/comments/the_4_parts_of_a_great_story/
33. Storytelling
In teams of two:
• Tell your story.
• Receive coaching & feedback.
• Switch and 2nd person tell story.
36. Storytelling: Less is More
Lori’s:
Tells powerful stories to raise millions.
Worry is not a fundraising strategy.
Community service org helping vets:
War damaged Jim. We restored him.
Inspired by Hemmingway:
Baby shoes. Never worn. For sale.
Yours?
37. Clear, Bold Communication
“A story is a way to
say something that
can’t be said any
other way.”
~ Flannery O’Connor
39. Resources
How to Create Fresh Stories for your Nonprofit
http://bit.ly/Nw0ET0
Why Storytelling is Essential for Business Leaders
http://bit.ly/QKp7yl
The Rise of the Corporate Transmedia Storyteller
http://onforb.es/OmNhiL
3 Lessons in storytelling from Ken Burns
http://bit.ly/QnwYHu
Transitioning from the Written to the Spoken Story
http://bit.ly/Qv9QqS
Digital Storytelling From Soup to Nuts
http://bit.ly/Opp8M0
40. Resources
Purchase today: $7.99
OR Available at: Amazon
www.LoriJacobwith.com
Purchase today: $5
OR Download on
LJacobwith Free Resources page:
LoriJacobwith.com
LJacobwith
41. Coaching from Lori
Even with 30 years
of experience I
always learn
something new.
Lori’s energy is
contagious!
I SEE what’s possible!