Introduction to Jenkins (2006) book Convergence Culture with visual illustrations of a number of the conclusions as well as highlighted quotes.

1. Convergence Culture
By Henry Jenkins - intro

2. Welcome to convergence
culture, where old and new
media collide, where
grassroots and corporate
media intersect, where the
power of the media producer
and the power of the media
consumer interact in
unpredictable waysp. 2

3. Instead, convergence
represents a cultural shift as
consumers are encouraged to
seek out new information and
make connections among
disperseed media content p3

4. 3 key terms
Convergence
Participatory culture
Collective intelligence

5. Not through media appliances
- Convergence occurs within
the brains of individual
consumers and through their
social interactions with others
p. 4

6. New media doesn’t kill old
media
- what dies are simply the tools
we use to access media content

7. 2 definitions of medium
• Lisa Gitelman:
• … a medium is a technology that enables communication (one
way or two way)
• … a medium is a set of associated ”protocols” or social and
cultural practices that have grown up around that technology
p. 14

8. Old media are not being
displaced.
Rather their functions and
status are shifted by the
introduction of new
technologies

9. Protocols
• Protocols express a huge variety of social , economic and
material relationships”
• The movie medium includes
the sprocket holes
• The cinema
• The feeling of seeing a film at home
(”we waited for the DVD”)
• The reviews and reviewers
(rotten tomato etc).
• This book … is about the shifts in protocols by which we are
producing and consuming media p. 14

10. Cheskin Research 2002:
What we see now is the
hardware diverging while the
content converges
Your situated context p. 15

11. Extension
a content that extends outward
from its originating medium to
influence many other sites of
cultural production p. 19
”Tentpole” is the term used by Drew Davidsen

13. Transmedia storytelling refers
to a new aesthetic that has
emerged in response to media
convergence – one that places
new demands on consumers
and depends on the active
participation of knowledge
communities

14. Transmedia storytelling is the
art of world making p. 21