Slides for a workshop session on "Using Social Media at Conferences and Other Events: Backchannel, Amplification, Remote Participation and Legacy" facilitated by Brian Kelly at the SPot On 20912 conference held in London on 11-12 November 2012. See http://www.ukoln.ac.uk/web-focus/events/conferences/spoton-london-2012/

1. Twitter: http://www.ukoln.ac.uk/web-focus/events/conferences/spoton-london-2012/
http://www.ukoln.ac.uk/web-focus/events/conferences/spoton-london-2012/
#solo12SMC
Using Social Media at Conferences and Other Events:
Backchannel, Amplification, Remote Participation and Legacy
Brian Kelly,
Acceptable Use Policy
Acceptable Use Policy
UKOLN Recording this talk, taking photos,
Recording this talk, taking photos,
University of Bath discussing the content using Twitter,
discussing the content using Twitter,
Bath, UK, blogs, etc. is permitted providing
blogs, etc. is permitted providing
BA2 7AY distractions to others is minimised.
distractions to others is minimised.
Email:
b.kelly@ukoln.ac.uk
Blog: Twitter:
http://ukwebfocus.wordpress.com/ @briankelly
UKOLN is supported by:
This work is licensed under a Attribution 2.0 licence
(but note caveat)

2. Idea from Cameron Neylon
You are free to: To be confirmed
at end of session
copy, share, adapt or re-mix;
photograph, film or broadcast;
blog, live-blog or post video of
this presentation provided that:
You attribute the work to its author and respect the rights
and licences associated with its components.
Slide Concept by Cameron Neylon, who has waived all copyright and related or neighbouring rights. This slide only CCZero.
Social Media Icons adapted with permission from originals by Christopher Ross. Original images are available under GPL at:
2 http://www.thisismyurl.com/free-downloads/15-free-speech-bubble-icons-for-popular-websites

3. About the Facilitators
Brian Kelly:
• Blogs at ukwebfocus.wordpress.com
• Twitter: @briankelly
• Works at UKOLN, University of Bath
Tony Hirst:
• Blogs at ouseful.info
• Twitter: @psychemedia
• Works at Open University
Both active in providing various aspects of
‘amplified events’
3

4. About the Session
Approaches such as Twitter event hashtags, video or
audio streaming of talks and preserving conference
resources such as slides, recording talks and Twitter
archives for use after the event are now embedded
within certain sectors of the research community,
particularly events with a focus on open access and
use of social media.
This participative session will provide an opportunity for
participants to hear about emerging practices for
amplification of events, including analysis of associated
metrics. The session will also address potential
barriers and concerns when event amplification may
not be appropriate.
4

5. Structure
• Amplified events: a review
• What is an ‘event’?
• How can technologies help?
• How can we identify & measure the
benefits?
• What are the barriers to doing more?
• Useful resources
5

6. Review Real-time Peer Review: 2003
'Hot' or Not? Welcome to real-time peer review
The keynote speaker was clear. He informed his
audience during [the WWW 2003 conference] that
none other than Tim Berners-Lee … had first referred
to embedded menus as hot links.
A few minutes later, while the speaker was still in full
flow, delegates … learnt that this was not the case, at
least as Berners-Lee himself remembers it.
He had joined the electronic discussion that was
accompanying the lecture and in a brief message …
stated: "I didn't call them 'hot'. I just called them links."
'Hot' or Not? Welcome to real-time peer review, Paul Shabajee,
Times Higher Education Supplement (London), 1 August 2003
6

7. Review THE Article - Concerns
Potential Negative Aspects:
“about 10 per cent of the audience had laptops -
one person was heard to say that the noise of
tapping keyboards drowned the speaker out at
the back of the room. … it can be very distracting
having someone typing quickly and reading beside
you, rather than watching the speaker”
“There can also be a feeling of being excluded …
by not being part of a particular online group”
“It is probable that the speakers will find it hardest
to adjust. It may be disconcerting to know that
members of your audience are, as you speak, using
the web to look at your CV, past work and
checking any data that seems a bit dubious”
7

8. Review THE Article - Conclusions
Conclusions:
“… these technologies are likely to be beneficial.
The added possibilities for collective learning and
analysis, comprehensive notes with insights and
links, often far more extensive than the speaker
might have, are advantages previously
unimaginable.
Perhaps the richest potential lies in the interaction
between members of the audience, particularly if
you believe that learning and the generation of
knowledge are active, engaging and social
processes Emphasis added
See also Amplified Conference
8 article in Wikipedia

9. IWMW – an amplified event for practitioners
9

10. Opportunities and
challenges for
speakers
10

11. Who Pays?
Opportunities for remote
audience
See Streaming of IWMW
2012 Plenary Talks – But
Who Pays?, UK Web
Focus blog, 18 Jun 2012
11

12. What is An Event?
Group Exercise
• What is an event?
• What is the purpose of an event?
• What helps make an event successful?
• How might technologies help to support
the purposes?
12

13. Conference photo: http://www.harleyslodge.co.uk/portfolio-item/business-
conference/
13

14. IWMW 2012:
http://www.flickr.com/photos/ssteeples/7401038218/
sizes/h/in/photostream/
14

15. IWWM 2012:
http://www.flickr.com/photos/ssteeples/7406735830/
sizes/l/in/photostream/
15

16. DevCSI Data journalism workshop photo:
http://www.flickr.com/photos/okfn/6270090290/sizes/
l/in/photostream/
16

17. IWMW 2012:
http://www.flickr.com/photos/ssteeples/74067
89616/
17

18. How Can Technologies Help?
Case Study
• IWMW – Institutional Web Management Workshop
• Running for 16 years
• Aimed at those involved in the provision of
institutional Web services
• Try to be innovative and experimental
• Like to look at externally hosted services as well
as institution services
• Increasing number of remote attendees
• Evaluation is key!
18

19. Amplifying Events
Video it:
• Canon HG20 and Panasonic NV-GS17
• Flip Camera, camera phone – short
‘vox pox’ videos
• Vimeo
• YouTube
• Bliptv
• Twitcam
• Editing - VideoSpin
19

20. Amplifying Events
Stream it:
• Livestream
• Livestream for Facebook
• Bambuser
• Qik
• justin.tv
• Ustream
• Adobe Connect
20

21. Amplifying Events
Snap it:
21

22. Amplifying Events
Slide it:
• Slideshare
• Slidecast (slides + podcast/audio)
• Slideshare groups
• Authorstream – present live
• Posters – Scribd
• Aggregation - Lanyrd
22

23. Amplifying Events
Tweet it:
• #Hashtags
• Twitter, Tweetdeck, Twitterific, Twitpic
• Twitterfall, Hootsuite
• Summarizr
• TAGS
• iTitle
• Twubs
• Eventifier
23

24. Amplifying Events
IWMW Case Study
• @IWMW and @IWMW Live
Twitter accounts
• Hash tag #iwmw12
• Hash tags for sessions #p1
• #remote for technical issues
• Twitterwall – Twitterfall
24

25. Amplifying Events
Event Amplifier
25

26. Measuring the Success?
Tony Hirst to provide live demo
26

27. Useful Resources
Using networked
technologies to support
conferences. Kelly, B.,
Tonkin, E., Shabajee, P.
EUNIS 2005 conference
• Described examples
• Outlined benefits
• Provide deployment
framework
Framework covered policy issues, user needs, technical
issues, human & organisational issues
27

28. Useful Resources
Greening Events II:
Event Amplification Report
• Events Planning Toolkit to help
event organisers think through what
type of event they need to hold & to
provide assistance in the form of
guidelines & tools with each stage
in the process to enable them to
reduce the negative sustainability
impacts of their event.
• See http://opus.bath.ac.uk/30275/
Share other resources on Google
Docs page for this session:
28 http://bit.ly/solo12SMC-notes

29. Questions
Any final questions?
29