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Promote Campaigns Convince Connect GAP

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The document discusses promotional campaigns and inbound vs outbound marketing. It defines what a campaign is and the typical process for developing one, including setting goals and objectives, defining metrics, developing strategy and themes, producing creative content, and rollout. It also discusses factors to consider like target audiences, message sources, structures, appeals, executions, and success measurements.

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Promotional Campaigns
The Marketing System convince cultivate connect GAP AUDIENCE need PROVIDER value
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Inbound vs. Outbound Marketing
What is a Campaign? ,[object Object]
The Process ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Promotion Decisions Tactics
Promotion Decisions Channels
Communications Goals/Effects
Campaign Objectives ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Success Measurement ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Campaign Theme ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],http://adsoftheworld.com/ See the common thread.
Creative Appeal ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
 
 
 
Message Execution ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Message Source ,[object Object],[object Object],[object Object],[object Object],[object Object]
Message Structure ,[object Object],[object Object],[object Object],[object Object],[object Object]
Reverse Marketing Activity ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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