1. Lico Reis Consultoria & Línguas
Rua Domingos Rois. Alves 321
Doing Business Abroad - Demark
Guaratinguetá - SP - Brazil
licoreis@licoreis.com
Www.licoreis.com Doing Business - Meeting & Greeting Etiquette
Upon meeting people in Denmark shake hands.
This is also the case when departing. It is perfectly
acceptable to shake hands with women. When
doing business there you will notice people rise
when seated to greet people. The expression
'heij' (pronounced 'hi') is used when greeting and
departing. When doing business in Denmark, be aware of other's personal space and
try not to be too tactile.
Lico Reis Consultoria & Línguas
Doing Business - Dress Etiquette
Doing Business Abroad
When doing business in Denmark, try and dress in a polished yet unassuming way.
Despite a high standard of living, ostentation is frowned upon. Men should wear suits
with white shirts, ties and polished shoes. Women should wear stylish yet modestly cut
suits.
Doing Business - Meetings and Negotiations
If you are planning on doing business in
Denmark then make an appointment at least
two weeks in advance. Punctuality is important
in Denmark. It is expected for all business and
social engagements. You will notice when
doing business in Denmark that the Danes are
reasonably relaxed, informal and tolerant yet
expect professional standards of behaviour.
The Danes are very direct and frank communicators which is perceived in Denmark as
a sign of sincerity and honesty. If you are doing business in Denmark which involves
negotiations, come well prepared. The Danes are meticulous when it comes to
analysing information and proposals. Bring a wealth of information in written form for
your Danish counterpart to examine. Presentations should be factual and well-
organised. Having the 'gift of the gab' will get you nowhere if it is not supported by
logical, rational and proven evidence.