This presentation by Aubery Escande of The European Library was delivered as part of a workshop at LIBER's 2013 conference. The workshop was: "The Interactive Library: Communicating Effectively With Your Stakeholders". Learn more about The European Library at www.theeuropeanlibrary.org and about LIBER at www.libereurope.eu

2. Library of the Month
– The multiplier
challenge
www.theeuropeanlibrary.org
Aubéry Escande –
Communications Manager

3. The European Library – National
and University libraries

4. The European Library -
Council of Europe
representation

5. Facts &
Figures
 200 million bibliographic
records
 17 million digital records
 25 million pages of full text

6. A service for
libraries
Projects
AggregationPartnership
Collections
and libraries
showcase
Knowledge
sharing

7. The
European
Library &
Europeana Complementary target
groups
 Emphasis on collections
 Library sector
representative

8. Library of the
Month
campaign
 Marketing Plan for
services
 Marketing Plan for end-
users
• Editorial Plan
• Activities break-down
• 2013 Schedule

9. Collaboration
effort
 The European Library office
 The Library of the month
 The European Library network
 Editorial Plan focuses on a
Marketing opportunity
• Institution highlight
• Collections and content highlight
• Through The European Library
portal, The European Library
social media channels and the
Library of the month
• User statistics

10. Practical
examples

12. “The Library of the Month
campaign proved to be an
excellent opportunity to
showcase our vision and mission.
It was also a fantastic window to
let Europe catch a glimpse of
some of our most valuable and
appreciated treasures.”
Ana Santos Aramburo – Director of
the National Library of Spain

13. Thank you
Aubéry Escande
Aubery.Escande@kb.nl