PPT of Presentation by Playa Viva at the Center for Responsible Travel Conference at Standford, Jan 21, 2010.

1. Innovators in Coastal Tourism Symposium Workshop 3: Community Engagement

2. Background Background Principals David Leventhal – Media and Technology Entrepreneur, Accidental Environmentalist Sandra Kahn – Mexican National, Medical Professional, Environmentalist Commitment to Innovative Models of Conservation and Sustainable Development in Mexico Rainforest2Reef.org (1999) Celebrated 10 year Anniversary Casa Viva (2001) “Green” Bed and Breakfast 2009 2nd Best Year Playa Viva (2009) Sustainable/Regenerative Resort

3. Models for Sustainable Development in Mexico Casa Viva ZIH - Airport Playa Viva

6. Grey and Black Water

7. Some Solar Electric

8. Edible Landscape

10. Playa Viva Project Values Promote Biodiversity Generate more power than we use Generate cleaner water, use less water Promote Transformative Experiences Create a Living Legacy Promote “Meaningful” Community

11. Evolution of “Meaningful” Community Various Levels of Community Real and Virtual Communities - (Chris Carfi) New and Existing Overlaps (On-going Volunteer Tourism) – Core to our Brand Understanding the Community History of Place (Bill Reed and Regensis) understanding where it has come from to understand our role in its evolution MIA – Environmental Impact Study Understanding of key economic and social indicators Defining the initial community engagement plan New Frameworks for Viewing our work 6 Key Ecosystem Services – (Verde Venture/CI and Root Capital) Climate Security, Water Security, Food Security, Health Security, Cultural Values, “Optional” Values Biodiversity Threats

12. Discovering The Local Community The Community of Juluchuca – Town of 450 people Aspirations of locals – “History of Place” “Abundance and Biodiversity” “Loss of Generation – to big cities or to ‘el Norte’ for work” Evaluating Existing Resources and Industry Light Industry – coconut candy factories Minerals – Artisanal Salt Agriculture – organic and traditional growers - LaCosta Environmental (non-profit) – Turtle Sanctuary The Watershed Archeological Site Playa Viva is situated on site of Xuluchuyan - old city of Juluchuca What is our role in connecting pride in ancestry

13. Example: Turtle Sanctuary La Tortuga Feliz All Volunteers Located on Playa Viva land Initial Direct Support Equipment Expenses Ocean Foundation Fiscal Sponsor Raised Funds from 3rd Parties SunPower Foundation Solarized Sanctuary “Now have the most modern turtle sanctuary in Mexico”

14. Example: Sal Viva Artisanal Salt History of Place Product is Under-Valued 120 members in coop - 80 Active 40 “Organic”/ 40 “Plastic” Invest in Packaging Opportunity Collaboration – MicroFinance Leaders Social Venture Network – Investors Initial Order for Online Sales Benefits BALLE Model Direct Benefit of Potentially 120 families Brand Extension Environmental

15. Example: TerraCycle Access to Market - US firm TerraCycle History in Waste Management Emergency Need to fill order Partner with member of “Guest Community” – Noryol/GV 50 employees over 2 shifts Fusing Bags for Target Non-Certified Facility Largest Employer and Power Consumer Negatives: Factory operated for 6 months, Had to release all workers Positives: Hired back many of the best workers for construction team and then Playa Viva Team (filter quality in local labor force) Joint Venture with GentecomoNosotros AC resulted in development of new project ReBOLSAble

16. ReBOLSAble

18. Food

19. Health

20. Cultural Values

22. Innovation in Community Engagement Holistic Approach Start with PV and work up to the watershed Clean Water, Reduction in use of Pesticides and Herbicides, etc. BALLE Model – Building Local Living Economies Sal Viva, La Costa Organics, RemBOLSAble 3rd Party Ecotourism Brand Extension, Mutually Assured Security SLOW Travel Playa Viva = Connecting People, Place and Food Community Engagement is core to the Playa Viva guest experience