3. PREDICTION
– Backlinks to sites not necessarily required
– Social Signals are the evolution of backlinks
– Google affirms direct correlation between AuthorRank and
Organic
– #Subjective ?
4. Overview
• What I’m seeing
• Why I promote Google+
– Experiments
• GKG
• Link Graph
• Eigenvector – (who’s in your neighbourhood)
6. Having image definitely
increases CTR
But what happens when
everyone has a profile pic
by their results?
Additional
opportunity for
readers to quickly
access ‘other
content’
7. Previous Achieved – how?
• Not complex… I split my posts
– Half on G+ (part 1)
– Half on website (part 2)
… but I’m still playing with content split %s
NB: Micro format (Rich Snippet)
MUST be in place
• Link to each from each
• Expect to see similar examples ranking – as
AuthorRank / PublisherRank increase in
8. Images posted on G+ with
your content help to capture
an audience interest
23. Google Knowledge Graph
• Link Google+ Business / Brand Page to the
Website.
• Verify the email address in About Us Page in
Google+ Business / Brand page
• Verify physical Address
• Use Google+ Business Page / Brand Page
Regularly
24. Eigenvector Centrality – and the
affect on rankings
• How many posts in G+ does it take to rank in
Google search results for a given keyword?
(excluding personal results)
– Longtail – few
• Post on G+ will show
– Competitive – regular posts
• Post on website will show
• There is a correlation between ranking faster if:
– Influential people follow you on G+
– They engage on the respective post
25. Take Away: Did you know?
Klout profile = dofollow backlink