2. #SearchLondon
2013

3. PREDICTION
– Backlinks to sites not necessarily required
– Social Signals are the evolution of backlinks
– Google affirms direct correlation between AuthorRank and
Organic
– #Subjective ?

4. Overview
• What I’m seeing
• Why I promote Google+
– Experiments
• GKG
• Link Graph
• Eigenvector – (who’s in your neighbourhood)

5. 1st page ranking
G+ helps with social proof

6. Having image definitely
increases CTR
But what happens when
everyone has a profile pic
by their results?
Additional
opportunity for
readers to quickly
access ‘other
content’

7. Previous Achieved – how?
• Not complex… I split my posts
– Half on G+ (part 1)
– Half on website (part 2)
… but I’m still playing with content split %s
NB: Micro format (Rich Snippet)
MUST be in place
• Link to each from each
• Expect to see similar examples ranking – as
AuthorRank / PublisherRank increase in

8. Images posted on G+ with
your content help to capture
an audience interest

9. Social Shares seem to act like
links and help even in the
long term

10. Why I spend my time on G+

11. http://nod3x.com

12. This is a BIG bonus …
definitely increases CTR for
posts appearing in search
results

13. Not difficult to achieve…
So why aren’t more doing it?

14. From a business perspective, this
has helped us achieve 500k API
calls to G+ daily – approx 5million
posts indexed

15. Experiments
Experiment!

19. Insights from G+
what Google maybe doing
What will this mean for image
ranking ?

20. Google Knowledge Graph

22. • Explored 3 links deep from
• And listed top 10 in-degree
– Parsed (24ms):http://en.wikipedia.org/wiki/Archipelago
– Parsed (254ms):http://en.wikipedia.org/wiki/Hawaii
– Parsed (100ms):http://en.wikipedia.org/wiki/Hawaii_(island)
– Parsed (0ms):http://en.wikipedia.org/wiki/Kure_Atoll
– Parsed (1ms):http://en.wikipedia.org/wiki/Maui
– Parsed (1ms):http://en.wikipedia.org/wiki/Mauna_Kea
– Parsed (1ms):http://en.wikipedia.org/wiki/Midway_Atoll
– Parsed (1ms):http://en.wikipedia.org/wiki/Pacific_Ocean
– Parsed (2ms):http://en.wikipedia.org/wiki/United_States
– Parsed
(0ms):http://en.wikipedia.org/wiki/Wikipedia:Verifiability

23. Google Knowledge Graph
• Link Google+ Business / Brand Page to the
Website.
• Verify the email address in About Us Page in
Google+ Business / Brand page
• Verify physical Address
• Use Google+ Business Page / Brand Page
Regularly

24. Eigenvector Centrality – and the
affect on rankings
• How many posts in G+ does it take to rank in
Google search results for a given keyword?
(excluding personal results)
– Longtail – few
• Post on G+ will show
– Competitive – regular posts
• Post on website will show
• There is a correlation between ranking faster if:
– Influential people follow you on G+
– They engage on the respective post

25. Take Away: Did you know?
Klout profile = dofollow backlink

26. #SearchLondon
2013
Qs?