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Too Cool
For School

 Ideas to Accelerate
   Urban Regional
Entrepreneurial Activity



          Presented by:
      Jon Cropper - Futurlogic

          CEOs for Cities
           May 17, 2012
In online research, Futurlogic interviewed over 2,000 recent college graduates and
learned that many young people would rather attend “branded colleges” across a variety
of industry verticals.
“Creating BRANDED schools with occupational themes (like entrepreneurship) is a
   promising new school reform strategy for making the curriculum more relevant and
   personally meaningful to students. The approach is also likely to enhance
   motivation...”



 Themed public high
 schools are being tested
 across the country. The
 New York school system
 is even developing a sports
 themed High School with
 ESPN.




NY Post,Feb 4, 2009 / National Academies Pres, Engaging Schools
The Regional Entrepreneurship Acceleration Program (REAP) is a
multi-year educational initiative designed to help regions accelerate
economic development and job creation through thoughtfully designed
and effectively enhanced innovation-based entrepreneurial ecosystems.
iVentures10 is a new kind of intern program for computer science students with a great
idea for a software or web based start-up company. During the 10 week program, student
teams will develop their idea into a working prototype and lay the groundwork to launch
their start-up.
The Portland Incubator Experiment (PIE) is a partnership among leading brands,
technology innovators, and Wieden+Kennedy-the largest privately held advertising and
communications company in the world. It serves as a hub for community,
entrepreneurship, and creative thinking.

Winning applicants receive $18,000 and office space to spend three months with us in
beautiful Portland, Oregon. Promising co-founders will learn from our startups-in-
residence, successful alumni, Wieden+Kennedy, and its mentor network.
www.piepdx.com
Funded by Proctor and Gamble, Live Well is an innovative, leading edge model for
corporations and universities, specializing in research and development for the 50+
market. Located at the University of Cincinnati and serving a wide variety of corporations,
its mission is to develop products and services that delight the 50+ consumer. Live Well
was formed as a response to meet the growing market opportunity of America’s aging
population.
The Red Bull Graduate Program is a highly personalized, energetic and challenging 18-
month professional development program that will cultivate the next generation of leaders
at Red Bull. Selected candidates are hired onto either our Sales or Marketing team and
developed into big roles at Red Bull.
Fabrica is an applied creativity laboratory, a talent incubator, a studio where young, modern
artists come from all over the world to develop innovative projects and explore new
directions in communication, design, music, film, photography, publishing and the Internet.
Professionals from the world of business are
increasingly interested in lending there skills and
expertise to academic programs.
www.pencil.org
In 2005, Y Combinator developed a new
model of startup funding. Twice a year it
invest a small amount of money (average
$18k) in a large number of startups (most
recently 63).

The startups move to Silicon Valley for 3
months, where they develop ideas and
refine pitches to investors.

Each cycle culminates in Demo Day,
when the startups present to a large
audience of investors.
General Electric and Omnicom’s OMD have partnered to create a 10-week incubator
program bringing together 12 of the brightest student entrepreneurs to work in New York
City for the Summer of 2011. Dubbed the GE-OMD Incubator, the objective is to create a
collaborative environment where student entrepreneurs can learn, thrive and bring great
digital, media and marketing ideas to life.
IBM Global Entrepreneur is helping small entrepreneurs build startup business around the
smarter planet market opportunity and to provide support and resources in the areas you
need the most.

Admitted participants can receive:
  * No charge software               * Exclusive local networking and mentorship events: IBM SmartCamp
  * Technical enablement support     * Visibility as part of the IBM smarter planet agenda
Startup Weekend organizes 54-hour weekend events during which groups of developers,
business managers, startup enthusiasts, marketing gurus, graphic artists and more pitch
ideas for new startup companies, form teams around those ideas, and work to develop a
working prototype, demo, and/or presentation by Sunday evening.

In the past 3 years, Startup Weekend has organized 280 events in 120 cities / 35 countries.
A program for young, talented grads to spend 2 years in the trenches
of a start-up with the goal that these graduates will become socialized
and mobilized as entrepreneurs moving forward.
Founded in 1966 in Harlem, the Workshop in Business Opportunities’ (WIBO)mission is to
enable budding entrepreneurs from underserved communities to starti, operate, and build
successful businesses. WIBO has developed over 15,000 entrepreneurs resulting in the
creation of 31,500 jobs. 1500 aspiring entrepreneurs now go through WIBO’s 16 week
startup program each year.
WUSTL faculty created the MasterCard Middle School Math Institute to address the need
for system-wide professional development. The Mastercard Institute is a unique
combination of rigorous graduate level coursework and flexible in-service professional
development that leads to a 15-credit graduate certificate in education. The program may
be customized for districts seeking system-wide teacher professional development based
on district frameworks or curriculum.
The Online High School is a fully accredited, diploma granting, online independent school
situated at Stanford University. Serving grades 7-12, the OHS prepares students from
around the world for success both in life and in their future intellectual pursuits.
Craven Hall > A Next-Gen Entrepreneurial Education Platform
http://www.richardsrampage.com

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Too Cool For School- Ideas to Accelerate Urban Regional Entrepreneurial Activity

  • 1. Too Cool For School Ideas to Accelerate Urban Regional Entrepreneurial Activity Presented by: Jon Cropper - Futurlogic CEOs for Cities May 17, 2012
  • 2. In online research, Futurlogic interviewed over 2,000 recent college graduates and learned that many young people would rather attend “branded colleges” across a variety of industry verticals.
  • 3. “Creating BRANDED schools with occupational themes (like entrepreneurship) is a promising new school reform strategy for making the curriculum more relevant and personally meaningful to students. The approach is also likely to enhance motivation...” Themed public high schools are being tested across the country. The New York school system is even developing a sports themed High School with ESPN. NY Post,Feb 4, 2009 / National Academies Pres, Engaging Schools
  • 4. The Regional Entrepreneurship Acceleration Program (REAP) is a multi-year educational initiative designed to help regions accelerate economic development and job creation through thoughtfully designed and effectively enhanced innovation-based entrepreneurial ecosystems.
  • 5. iVentures10 is a new kind of intern program for computer science students with a great idea for a software or web based start-up company. During the 10 week program, student teams will develop their idea into a working prototype and lay the groundwork to launch their start-up.
  • 6. The Portland Incubator Experiment (PIE) is a partnership among leading brands, technology innovators, and Wieden+Kennedy-the largest privately held advertising and communications company in the world. It serves as a hub for community, entrepreneurship, and creative thinking. Winning applicants receive $18,000 and office space to spend three months with us in beautiful Portland, Oregon. Promising co-founders will learn from our startups-in- residence, successful alumni, Wieden+Kennedy, and its mentor network. www.piepdx.com
  • 7. Funded by Proctor and Gamble, Live Well is an innovative, leading edge model for corporations and universities, specializing in research and development for the 50+ market. Located at the University of Cincinnati and serving a wide variety of corporations, its mission is to develop products and services that delight the 50+ consumer. Live Well was formed as a response to meet the growing market opportunity of America’s aging population.
  • 8. The Red Bull Graduate Program is a highly personalized, energetic and challenging 18- month professional development program that will cultivate the next generation of leaders at Red Bull. Selected candidates are hired onto either our Sales or Marketing team and developed into big roles at Red Bull.
  • 9. Fabrica is an applied creativity laboratory, a talent incubator, a studio where young, modern artists come from all over the world to develop innovative projects and explore new directions in communication, design, music, film, photography, publishing and the Internet.
  • 10. Professionals from the world of business are increasingly interested in lending there skills and expertise to academic programs. www.pencil.org
  • 11. In 2005, Y Combinator developed a new model of startup funding. Twice a year it invest a small amount of money (average $18k) in a large number of startups (most recently 63). The startups move to Silicon Valley for 3 months, where they develop ideas and refine pitches to investors. Each cycle culminates in Demo Day, when the startups present to a large audience of investors.
  • 12. General Electric and Omnicom’s OMD have partnered to create a 10-week incubator program bringing together 12 of the brightest student entrepreneurs to work in New York City for the Summer of 2011. Dubbed the GE-OMD Incubator, the objective is to create a collaborative environment where student entrepreneurs can learn, thrive and bring great digital, media and marketing ideas to life.
  • 13. IBM Global Entrepreneur is helping small entrepreneurs build startup business around the smarter planet market opportunity and to provide support and resources in the areas you need the most. Admitted participants can receive: * No charge software * Exclusive local networking and mentorship events: IBM SmartCamp * Technical enablement support * Visibility as part of the IBM smarter planet agenda
  • 14.
  • 15. Startup Weekend organizes 54-hour weekend events during which groups of developers, business managers, startup enthusiasts, marketing gurus, graphic artists and more pitch ideas for new startup companies, form teams around those ideas, and work to develop a working prototype, demo, and/or presentation by Sunday evening. In the past 3 years, Startup Weekend has organized 280 events in 120 cities / 35 countries.
  • 16. A program for young, talented grads to spend 2 years in the trenches of a start-up with the goal that these graduates will become socialized and mobilized as entrepreneurs moving forward.
  • 17. Founded in 1966 in Harlem, the Workshop in Business Opportunities’ (WIBO)mission is to enable budding entrepreneurs from underserved communities to starti, operate, and build successful businesses. WIBO has developed over 15,000 entrepreneurs resulting in the creation of 31,500 jobs. 1500 aspiring entrepreneurs now go through WIBO’s 16 week startup program each year.
  • 18. WUSTL faculty created the MasterCard Middle School Math Institute to address the need for system-wide professional development. The Mastercard Institute is a unique combination of rigorous graduate level coursework and flexible in-service professional development that leads to a 15-credit graduate certificate in education. The program may be customized for districts seeking system-wide teacher professional development based on district frameworks or curriculum.
  • 19. The Online High School is a fully accredited, diploma granting, online independent school situated at Stanford University. Serving grades 7-12, the OHS prepares students from around the world for success both in life and in their future intellectual pursuits.
  • 20. Craven Hall > A Next-Gen Entrepreneurial Education Platform