This presentation gives an update on how Universities and higher education providers are using a customised MyCareerMatch facility for prospective student marketing and recruitment. Included is the new Campaign Manager facility for campaign and event specific promotions.

1. Enhancing
and
strengthening
all
of
your
prospec4ve
students
marke4ng
and
recruitment
strategies
Presenter
–
Len
Eagles
University
Partnership
Program
Coordinator
leneagles@mycareermatch.com.au
www.mycareermatch.com.au
Copyright
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Ltd
2012

2. • Building
your
brand
in
the
community
• Crea4ng
databases
of
prospec4ve
students
• Maximising
your
marke4ng
investment
in
school
recruitment
ac4vi4es
www.mycareermatch.com.au
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Ltd
2012

3. How to Access MyCareerMatch?
OVER
½
OF
HIGH
SCHOOLS
IN
AUSTRALIA
ARE
USING
MYCAREERMATCH
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2011

4. MCM University Partnerships 2012
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5. Landing
Page
on
University
Server
linked
to
their
CRM
to
build
Contact
List
Follow-­‐on
Page
on
MCM
server
for
prospec4ve
students
to
complete
their
profile
using
the
submit
code
provided
by
their
Careers
Adviser
Customised
Report
emailed
to
Prospec4ve
Student

6. Using
MyCareerMatch
within
a
Portal
for
Prospec4ve
Students
“Career
Shop”
Portal
for
Students
serves
as
the
Landing
Page
for
students
to
register
Follow-­‐on
Page
on
MCM
Server
for
prospec4ve
students
to
complete
their
Career
Profile
using
the
school
submit
code
from
UniSA
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2012

7. Customised
Report
Content
We acknowledge the permission
of DEEWR for access to
Myfuture and Job Outlook for
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2012
MyCareerMatch reports.

8. Back
Promo4onal
Page
provides
another
opportunity
to
drive
traffic
back
to
your
website
and
connect
with
prospec4ve
students

9. Cross-­‐Media
Adver4sing
Campaign
Using
a
Promo4onal
Link
Campaign
Specific
Targeted
Landing
Page
with
a
Form
for
their
CRM
to
build
a
campaign
/
event
specific
Contact
List.
(Promo9onal
Link)
Follow-­‐on
Page
on
MCM
server
to
complete
a
profile
without
the
need
for
a
submit
code

10. Back
Promo9onal
Page
with
Call
to
Ac9on
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11. Campaign
specific
landing
page
to
build
a
Contact
List
Informa4on
page
with
Promo4onal
Link
to
do
a
profile
Follow-­‐on
page
on
MCM
server
to
compete
profile
with
no
submit
code
needed

12. Campaign
Specific
Customised
Report
with
ONLY
Business
Careers
and
Courses
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2012

13. Customised Profile Content
Content:
• Your
style
explained
• Highlighted
Career
op9ons
• Live
Linked
Matching
Courses
• Words
that
describe
you
• Your
work-­‐related
strengths
• Ideal
job
environment
• The
quali4es
you
bring
to
a
job
• Things
you
like
• What
you
are
good
at
• How
you
make
a
difference
• Your
learning
style
• Personal
development
• What
we
admire
about
you
• MyFuture
Linked
Career
Explora9on
Page
• Back
Promo9onal
Page(s)
When
a
University
sponsors
a
High
School
the
Careers
Adviser
also
receives
a
copy
of
each
student’s
Career
Profile
and
can
have
access
to
all
the
other
MCM
Resources
available.

14. Re-brandable Resources
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15. www.mycareermatch.com.au
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16. Higher Education Niche Market Provider
www.bedford.edu.au/profile
Landing
Page
to
build
Contact
List
as
Prospec4ve
Students
Register
to
complete
a
Career
Profile
Prospec4ve
Students
complete
a
MyCareerMatch
Profile
using
the
Submit
Code
provided
eg.
BED:24
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Ltd
2012

17. Higher Education Content:
Market Provider
Niche
• Your
style
explained
• MyFuture
Linked
Career
Explora4on
Page
• Words
that
describe
you
• Your
work-­‐related
strengths
• Ideal
job
environment
• The
quali4es
you
bring
to
a
job
• Things
you
like
• What
you
are
good
at
• How
you
make
a
difference
• Your
learning
style
• Personal
development
• What
we
admire
about
you
• Back
Promo9onal
Page(s)
with
Live
linked
Course
Informa9on
etc.
This
op4on
only
requires
the
purchase
of
a
bundle
of
Career
Profiles
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18. Ways
to
Use
Your
MCM
• Sponsoring
High
Schools
• Careers
Markets
and
Expos
*
• Open
Days,
Campus
Tours
and
Informa4on
Sessions
*
• School
Visits
and
Presenta4ons
• Call
Centre
Advice
*
• Widening
Par4cipa4on
Ini4a4ves
within
Access
and
Equity
• Agents
Contac4ng
Interna4onal
Students
*
• University
Careers
Services
for
Current
Students
• Mature
Age
Students
*
• Prospec4ve
Online
Students
*
• Course
or
Faculty
Specific
Promo4ons*
*
Campaign
/
Event
Specific
Landing
Pages
and
Promo4onal
Links
Copyright
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Ltd
2012

19. www.mycareermatch.com.au
Copyright
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2011

20. Enhancing
and
strengthening
all
of
your
prospec4ve
students
marke4ng
and
recruitment
strategies
Please
contact
Len
Eagles
to
discuss
your
needs
and
the
range
of
op4ons
available
and
to
do
a
Test
Profile.
University
Partnership
Program
Coordinator
leneagles@mycareermatch.com.au
02
9863
3926
/
0417426628
www.mycareermatch.com.au
Copyright
MyProfile
Pty
Ltd
2012

21. The Four Styles in action..
Driver
Promoter
Analyser
Supporter
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Ltd
2012

22. The Simpsons
Many
TV
shows
are
created
around
four
main
characters.
The
Simpsons
is
one
of
the
longest
running
comedy
shows
on
TV.
BART
is
always
looking
to
gain
an
advantage
for
himself.
He’s
inward
looking
and
ogen
ignores
people’s
feelings.
He
tries
to
figure
out
a
way
for
him
to
get
the
most
by
doing
the
least.
He’s
full
of
ac4on
and
can’t
sit
s4ll.
Bart
is
a
DRIVER
HOMER
has
always
got
an
idea
or
scheme
and
no
mafer
what
goes
wrong
he
bounces
back
and
is
always
op4mis4c.
He
wants
the
good
things
in
life
and
to
have
fun.
He’s
very
much
a
big
picture
person
and
not
very
concerned
with
details
or
problems
he
may
cause.
Homer
is
a
PROMOTER
MARG
looks
ager
the
family,
is
concerned
about
each
of
them
and
provides
encouragement
when
they’re
down
and
recogni4on
when
they
succeed.
She’s
interested
in
security
and
doesn’t
like
change.
She
puts
others
ahead
of
herself.
Marge
is
a
SUPPORTER
LISA
is
smart,
talented,
has
afen4on
to
detail
and
wants
to
do
everything
right.
She
prac4ces,
is
top
of
the
class
and
cares
about
poli4cs
and
the
environment.
She’s
a
tender
soul
who
doesn’t
like
failure
or
being
cri4cised
or
being
made
fun
of.
Lisa
is
an
ANALAYSER
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23. Harry Potter
Most
schools
have
four
houses,
so
does
Hogwarts
School
of
Witchcrag.
When
students
arrive
they
have
the
‘sor9ng
hat’
placed
on
their
heads
which
reads
their
personali9es
and
assigns
a
house
to
each
student.
Slythern
are
Drivers
"Here
you
are
in
Slytherin
where
you'll
make
your
real
friends,
Those
cunning
folk
use
any
means
to
achieve
their
ends.“
Gryffindor
are
Promoters
"You
belong
in
Gryffindor,
where
dwell
the
brave
at
heart,
Their
daring,
nerve
and
chivalry
set
Gryffindor’s
apart.“
Hufflepuff
are
Supporters
"You
belong
in
Hufflepuff,
where
they
are
just
and
loyal,
Those
pa4ent
Hufflepuffs
are
true
and
unafraid
to
toil.“
Ravenclaw
are
Analysers
"Here
in
wise
old
Ravenclaw,
if
you've
a
ready
mind,
Those
of
wit
and
learning
will
always
find
their
kind."
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24. Ninja Turtles – the team
Ninja
Turtles
is
another
example
of
four
different
personality
styles
coming
together
to
complement
each
other
and
form
a
great
team.
Each
has
special
quali4es
the
others
don’t
have.
Leonardo
is
the
leader
of
the
group
and
a
Driver.
He
keeps
the
others
in
line.
He’s
in
control
direc4ng
the
team
to
their
next
project.
Raphael
has
aXtude
and
is
a
Promoter.
His
judgement
usually
causes
trouble
for
all.
His
ideas
are
never
thought
out
as
to
the
consequences.
Michelangelo
is
a
Supporter.
He’s
op4mis4c
and
prevents
fights
between
the
other
turtles.
He
keeps
the
peace
and
is
ready
to
help.
Donatello
is
an
Analyser
and
is
the
brains
of
the
group.
He’s
the
cragsman
who
makes
all
their
weapons.
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25. Disneyland
When
Disneyland
built
their
first
theme
park
in
1950
they
designed
the
afrac4ons
to
appeal
to
people
of
each
style
making
it
something
for
all
the
family
to
do
and
enjoy.
Adventureland
appeals
to
Drivers.
Excitement,
Ac4on,
Explora4on,
Pirate
dens
Haunted
houses,
Ac4vity
,
Roller
coasters,
Wild
rides.
Fantasyland
appeals
to
Promoters.
World
of
dreams
and
make
believe,
fairy
tales,
it’s
a
small
world,
knights
in
shining
armour
and
damsels
in
distress.
Main
Street
aYracts
Supporters.
Old
fashioned
values,
Family,
Horseless
carriages,
Family
restaurants,
Gig
shops,
Old
fire
and
police
sta4ons
Tomorrowland
aYracts
Analysers.
A
world
of
science
and
technological,
Space
travel
and
explora4on,
Monorails,
Interac4ve
hi
tech
futuris4c
displays.
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26. In Business
Peter
Drucker
the
famous
management
guru
said*
that
each
business
must
have
four
types
of
people.
He
called
them
the
Front
Man,
the
Ac4on
Man,
the
People
Man
and
the
Thought
Man.
Each
person
had
a
job
to
do
that
they
were
best
suited
to
and
which,
the
other
types
could
not
do
well.
Promoters
Drivers
Supporters
Analysers
(Front
Man)
(Ac4on
Man)
(People
Man)
(Thought
Man)
Customer
Marke4ng
Sales
Accounts
Service
*Peter
Drucker:
Management,
Tasks,
Responsibili4es,
Prac4ces
-­‐
1973
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27. Four Gospels
Each
of
the
four
gospels
represents
a
different
personality
style
and
each
describes
their
account
of
the
life
of
Jesus
differently.
The
value
of
having
all
four
styles
portray
these
events
is
to
create
a
‘complete’
picture
of
who
Jesus
was.
1. Mark
is
a
Driver
Mark
uses
direct
language
and
tells
it
as
it
happened
without
flowery
language
2. John
is
a
Promoter
John
is
more
spiritual,
speaks
of
divine
rela4onships
and
of
a
higher
place
3. Luke
is
a
Supporter
Luke
is
more
humble
and
recounts
events
in
detail,
focusing
on
man
4. Mathew
is
an
Analyser
Mathew
goes
into
detail,
supported
by
quota4ons
and
genealogy
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28. Enhancing
and
strengthening
all
of
your
prospec4ve
students
marke4ng
and
recruitment
strategies
Please
contact
Len
Eagles
to
discuss
your
needs
and
the
range
of
op4ons
available
and
to
do
a
Test
Profile.
University
Partnership
Program
Coordinator
leneagles@mycareermatch.com.au
02
9863
3926
/
0417426628
www.mycareermatch.com.au
Copyright
MyProfile
Pty
Ltd
2012

29. What is MyCareerMatch
Preference
based
behavioural
assessment
It
measures
responses
to
a
series
of
ques4ons
in
which
students
are
asked
to
describe
the
way
they
behave
and
how
they
see
themselves.
The
parent,
MyProfile
is
a
leading
provider
of
candidate
and
job
assessments
to
recruiters
and
HR
managers.
Founded
in
2002
by
Dr.
Ilan
Kogus
a
behavioural
psychologist
and
Nathan
Chanesman.
MyCareerMatch
we
added
in
late
2008
and
MyResume
in
2011.
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30. What is MyCareerMatch based on?
MyCareerMatch
uses
the
proven
and
popular
four
style
/
16
profile
based
assessments
developed
in
the
1920’s
by
Carl
Jung
and
refined
by
William
Marston
in
the
1940s.
Jung
called
his
styles;
1. Ar4sans
2. Idealists
3. Guardians
4. Ra4onales
Companies
have
there
own
descriptors
for
these,
such
as
Myers
Briggs
1. Perceiving
2. Feeling
3. Judging
4. Thinking
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31. What does MyCareerMatch do?
Career
Explora4on:
• Explore career opportunities based on personal strengths and
values
• Identify different occupations that match personal talent
• Understand why some people are better matched to some jobs
than others
• Understand their potential contribution to the workplace
• Career planning leading to selecting appropriate education
pathways
• Identify workplace competencies
• Identify career aspirations based on personal talent and potential
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32. What does MyCareerMatch do?
Self
Awareness
and
Personal
Development:
• Provides realistic self-assessment
• Identifying an awareness of self qualities
• Recognise what they like and dislike
• Develop relationship skills by recognising people diversity
• Develop awareness of strengths and weaknesses
• Identify their personal and decision making skills
• Assess employability skills – working with others
• Appraise career ideas in relation to their values and attitudes
• Understand their learning style
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33. Four Unique Dominant Styles
Driver
Promoter
Analyser
Supporter
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34. 16 Combinations
Driver
Promoter
Driver
Promoter
Promoter
Driver
Drivers
Promoters
Driver
Driver
Promoter
Promoter
Analyser
Supporter
Analyser
Supporter
Analyser
Analyser
Supporter
Supporter
Driver
Promoter
Driver
Promoter
Analysers
Supporters
Analyser
Supporter
Analyser
Supporter
Supporter
Analyser
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35. Style Characteristics
fast,
ac4ve,
asser4ve,
bold
GET
IT
DONE
GET
APPRECIATED
Tasks
Driver
Promoter
People
Ra4onal
Emo4ve
Thinkers
Intui4ve
Factual
Expressive
Non
emo4onal
Friendly
Analyser
Supporter
GET
IT
RIGHT
GET
ALONG
thoughuul,
calm,
careful,
deliberate
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36. Matching Jobs & Careers
Actors
Academics
Adver4sing
Administra4on
Adver4sing
Accoun4ng
Environment
Animal
welfare
Ar4sts
&
musicians
Engineering
Event
management
Counselling
Business
&wners
Finance
o
banking
Driver
Promoter
Fashion
service
Customer
Designers
IT
Hairdresser
&
beauty
Environment
Directors
&
producers
Medical
Hospitality
Gardening
Lawyers
Planners
Human
resources
Health
Consultant
Research
Journalism
Logis4cs
Merchandise
Buyers
Scien4fic
Public
rela4ons
Medical
Professional
athletes
Sogware
Real
estate
Nursing
Radio
announcers
Teachers
Analyser
Supporter
Retail
Teaching
Sales
Managers
Technicians
Sales
&
marke4ng
Technical
specialists
Trades
ppeople
Trades
eople
Travel
Welfare
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37. Mentoring
Program:
Piloted
in
NSW
&
Qld
Sponsored
Launch
in
SA
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47. Copyright
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48. Copyright
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49. Enhancing
and
strengthening
all
of
your
prospec4ve
students
marke4ng
and
recruitment
strategies
Please
contact
Len
Eagles
to
discuss
your
needs
and
the
range
of
op4ons
available
and
to
do
a
Test
Profile.
University
Partnership
Program
Coordinator
leneagles@mycareermatch.com.au
02
9863
3926
/
0417426628
www.mycareermatch.com.au
Copyright
MyProfile
Pty
Ltd
2012