The earliest known form of "branding" was a mark burned onto the skin with a hot iron, used to punish and identify criminals.

1. WHAT IS BRANDING

2. HOW DID IT ALL START?

5. MINE!

7. BRANDING TODAY

9. SO WHAT IS A BRAND?

13. A BRAND IS AN ASSOCIATION OF EXPERIENCES

14. A BRAND IS AN ASSOCIATION OF EXPERIENCES

16. Communications Phone Sales & Marketing Product Quality After Sales Service Counter Service Retail display Distribution BRAND EACH TOUCH POINT DELIVERS A BRAND EXPERIENCE

26. CONSUMERS AND THEIR BRANDS

31. BRAND CHOICE IS LIKE COURTSHIP Awareness Friendship Liking Know You More Love

34. BRANDING JARGON DE-MYSTIFIED

35. Brand Essence Brand Core Brand Values Brand Personality Brand Positioning WHAT DO THEY MEAN?

37. BRAND BRAND CORE/ ESSENCE WHAT IT DOES REVLON HOPE Cosmetics ORANGE OPTIMISM Mobile telephony provider NIKE EMPOWERMENT Sports equipment NOKIA COMMUNICATION Mobile phones VOLVO SAFETY Automobiles

42. BRAND Emotional Emotional Rational Rational PERSONALITY Emotional Rational

47. END