survey analysis

1. Survey Analysis

2. The first question we
asked was one on
gender, so that we could ascertain the main gender of our survey participants and potential audience.
Approximately 60% of the participants were female and 40% were male. This is a relatively even percentage,
only slightly outweighed by female participants, showing that we are catering to a multi-gender audience and
not one specific gender. This means that the majority of our results will apply to both genders.

3. From the survey results we can clearly
see that the main age range of our
respondents is between 16 and 19, with
a clear majority of 82% of participants
falling into this age range. This is
probably in part because the age group
that has been exposed to our survey
has mainly been this age group as we
have all posted it using social media,
and the majority of people we are
connected with on social media are
people our own age. However, Two
Door Cinema Club are a relatively new
band in terms of music, and their
popularity has probably grown mainly
with this age group as this is the age
group exposed to them the most. This
shows that our results are relatively
accurate in terms of who we are aiming
our video at. As it is particularly the
younger generation that influences
popular culture.

4. This shows
us exactly
which genres
of music are
most popular
with our
audience.
The
outstanding
genres are
indie (62%)
and rock
(69%) with
alternative
also standing
out at a
slightly lower 52% Electronic (30%), Metal (30%) and Pop (33%)
also fall as relatively popular with the participants but no where
near the same popularity as the rock, indie and alternative. These
results show that the band we are creating the video for fall into a
currently popular genre of music. Two Door Cinema Club are
labelled as an Indie Rock band, this is a genre combining the
conventions of indie and rock music and so combining the two
most popular genre’s on our survey. This gives us an encouraging
result and tells us that we have made the right decision in creating
a video for a band such as TDCC as their style is popular within
music at the moment.

5. Next we asked the question: How many music videos do you watch in a week, if any? From the results
we can see that the majority of people watch between 1 and 4 videos a week and only 15% of the participants
watched no music videos at all. This suggests that the majority of our audience at least have access to music
videos even if they aren’t regular watchers, meaning that our answers are coming from a diverse range of
viewers.
From the survey we can also draw that the audience, as a majoritive (43/58), would rather see the artist in the
video than not at all. This is an encouraging result as a convention of the indie music genre is a live

6. performance video style
and one that the
audience encourage,
this gives us a basis for
our planning on some of
the things we should
include and allows us to
pre plan engaging our
audience by considering
their expectations and
wants.
Next we asked the
participants: How important do you think having a storyline is in a music video? This question was specifically

7. aimed at the fact that we are studying the indie genre and another convention of this music genre is a
narrative element duelled with the live performance style. So we thought it would be important to as the
participants how important they thought this element was so we could ascertain how important it would be in
planning. The majority, with 44% consider the narrative to be ‘kind of important’ this is followed second by
‘doesn’t matter’ with 23%. This show us that our audience haven’t taken into consideration much whether
they need narratives. However the majoritive results show that we should include a narrative, again this result
supports the conventions of our chosen genre: indie.
From the survey we can see that the two most important elements for a music video in our audiences eyes is
live performance and strong narratives and this fits again with the conventions of the indie-rock genre and is

8. something that would be expected of a
two door cinema club video. This could
be combined with the third most popular
option of abstract imagery which often
paired with narrative is used to create a
vague and interpretive narrative that the
audience can interpret in different ways.