1. Update
Holiday Shopping Report
December 13, 2012
© 2012 Channel Intelligence, Inc. All rights reserved. All trademarks and names are properties of their respective owners.

2. Agenda
"
! Overview for Holiday Season
""
! Trends across programs
! Top Categories & Products
! Update from Google Shopping
! Q&A
© 2012 Channel Intelligence, Inc. All rights reserved. All trademarks and names are properties of their respective owners.

3. Insights Across All Categories…
"
Clients Across All Verticals
64% IR Top 25 Retailers
Are CI Clients
1 in 2 Online CE Sales
Tracked by CI
13x Average CI Client
Return on Ad Spend
381M Products in the
CI Network
© 2012 Channel Intelligence, Inc. All rights reserved. All trademarks and names are properties of their respective owners.

4. Overview for Holiday Season
"
© 2012 Channel Intelligence, Inc. All rights reserved. All trademarks and names are properties of their respective owners.

5. Holiday Shopping Update
"
Product Listing Ads (Google Shopping)
CI Index Growth: Traffic up +289%, Sales +276% YOY
Growth Rate Period December 3 – December 10
© 2012 Channel Intelligence, Inc. All rights reserved. All trademarks and names are properties of their respective owners.

6. Product Listing Ads CI Index YOY
"
" November PLA Sales were up 353%
" December PLA Sales (to date) were up 257%
" We saw a small lift Green Monday
" Majority of Holiday high days have happened
" Ad Spend Budgets are starting to get reach caps
© 2012 Channel Intelligence, Inc. All rights reserved. All trademarks and names are properties of their respective owners.

7. Product Listing Ads vs. Product Search
"
PLA vs. GPS Sales trends, CI Index
The increase in sales
from free GPS over the
Black Friday weekend
continued through last
week.
© 2012 Channel Intelligence, Inc. All rights reserved. All trademarks and names are properties of their respective owners.

8. TOTAL Google Traffic YOY (GPLA + GPS)
"
"
TOTAL Google traffic 2012 (blue) vs. 2011 (red)
As a combination of all
Google programs, traffic
Cyber"Monday"
levels continue to surpass
Black"Friday"
last year in the Index.
© 2012 Channel Intelligence, Inc. All rights reserved. All trademarks and names are properties of their respective owners.

9. Category & Product Trends
"
© 2012 Channel Intelligence, Inc. All rights reserved. All trademarks and names are properties of their respective owners.

10. Shopping Trends (Clicks)
"
!Traffic!Performance Rank week over week "
December
Top 10 Trending
Categories based
on clicks
© 2012 Channel Intelligence, Inc. All rights reserved. All trademarks and names are properties of their respective owners.

11. Shopping Trends (Sales)
"
Sales!Performance Rank week over week "
December
Top 10 Trending
Categories based
on sales
© 2012 Channel Intelligence, Inc. All rights reserved. All trademarks and names are properties of their respective owners.

12. Shopping Trends (Sales)
"
!Sales!Trend!week over week "
December
Top 10 Trending
Categories
based on sales
© 2012 Channel Intelligence, Inc. All rights reserved. All trademarks and names are properties of their respective owners.

13. Top Products/Brands by Category
"
December 2-8, Top Trending (Sales) Products / Brands
Category! #1! #2! #3!
Apparel,!Shoes!and!Jewelry! Diamond"Accent"Double"Looped"Infinity" Ann"Taylor"Alpine"Apple"Double"Illusion"
Men's!Levi's!505"Straight"Jeans"
Pendant"" Sweater"
AutomoDve,!Boats,!Vehicles! Stanley"500IAmp"Jump"Starter"with"
900"Amp"Peak"Jumpstarter" Razor"Pocket"Rocket"Scooter"Blue"
Compressor"
Electronics!and!CompuDng! Apple!iPad"4"WiFi"(16GB,"32GB"or"64GB)"
Apple!iPod"Touch"(16GB"or"32GB)"" Sceptre"32""Class"LCD"720p"60Hz"HDTV"
with"Bonus"Accessory"
Flowers,!Food!and!GiMs! $100!Walmart"GiZ"Card" $25"GiZ"Card" 4x8"Gree]ng"Card"
Health!and!Beauty! Philips!Norelco"1150X/40"SensoTouch" SEPHORA"COLLECTION"Color"Daze" Philips!Norelco"SensoTouch"2D"1150X/40"
2D"Electric"Razor" Blockbuster" Electric"Razor"
Home,!Office!and!Pets! HammerMills"Copy"Plus"Copy"Paper" Staples"Copy"Paper,"8"1/2""x"11","Case" NOOK"Simple"Touch"
Sports,!Games!and!Toys! Nintendo!I"Nintendo!Wii!U"Console" Nintendo!I"3DS"XL"with"Mario"Kart"7"
Nintendo"3DS"XL"Value"Bundle"
Deluxe"Set"" Bundle"(Blue/Black)"
Baby!! Pampers"Cruisers"Diapers"XL"Case"" Graco!Freeport"Crib"" Pampers!Swaddlers"Diapers"XL"Case"II"
© 2012 Channel Intelligence, Inc. All rights reserved. All trademarks and names are properties of their respective owners.

14. 8 billion
1 billion
100,000
© 2012 Channel Intelligence, Inc. All rights reserved. All trademarks and names are properties of their respective owners.

15. Google Shopping Top 15 Queries
"
espresso maker kindle fire wii u
wii u nexus 7 iphone 5
ipad mini ipad mini ipad mini
nexus 7 uggs nexus 7
iphone 5 wii u ipad
Black ipad Cyber ipad Thurs kindle fire
samsung galaxy s3 iphone 5 uggs
Friday uggs Monday north face day windows 8
Nov 23 kindle fire Nov 26 samsung galaxy s3 Dec 13 samsung galaxy s3
espresso machine beats by dre elf on the shelf
black friday 2012 kindle fire hd beats by dre
north face black ops 2 north face
windows 8 toms nexus 4
beats by dre kindle black ops 2
xbox windows 8 xbox
%!Change:!Nov!1!X!13! © 2012 Channel Intelligence, Inc. All rights reserved. All trademarks and names are properties of their respective owners.

16. Google Shopping Update
"
Google Shopping Queries, Nov 12 – Dec 12
wii u
iphone 5
ipad mini
nexus 7
ipad
kindle fire
uggs
samsung galaxy s3
windows 8
elf on the shelf
beats by dre
north face
xbox
11/12
11/13
11/14
11/15
11/16
11/17
11/18
11/19
11/20
11/21
11/22
11/23
11/24
11/25
11/26
11/27
11/28
11/29
11/30
12/1
12/2
12/3
12/4
12/5
12/6
12/7
12/8
12/9
12/10
12/11
12/12
nexus 4
© 2012 Channel Intelligence, Inc. All rights reserved. All trademarks and names are properties of their respective owners.

17. Google Shopping Update
"
Google Shopping Queries, Nov 12 – Dec 12
Nexus"7" Kindle"Fire"
Wii"U" sale" wii u
North"America"" Elf"on"the"
Shelf" iphone 5
launch"
ipad mini
iPad""
Nexus"4" Mini" nexus 7
iPhone"5" ipad
Uggs" kindle fire
uggs
samsung galaxy s3
windows 8
elf on the shelf
beats by dre
north face
xbox
11/12
11/13
11/14
11/15
11/16
11/17
11/18
11/19
11/20
11/21
11/22
11/23
11/24
11/25
11/26
11/27
11/28
11/29
11/30
12/1
12/2
12/3
12/4
12/5
12/6
12/7
12/8
12/9
12/10
12/11
12/12
nexus 4
© 2012 Channel Intelligence, Inc. All rights reserved. All trademarks and names are properties of their respective owners.

18. Google Shopping Update
"
© 2012 Channel Intelligence, Inc. All rights reserved. All trademarks and names are properties of their respective owners.

19. New Google Shopping Tools
"
360 Degree Views “Visually Similar”
© 2012 Channel Intelligence, Inc. All rights reserved. All trademarks and names are properties of their respective owners.

20. Merchant Center Data
"
Keep auditing the Merchant Center Data
Data"Quality" Paid"vs."Free"
Affiliate"opt"in"/"out"
© 2012 Channel Intelligence, Inc. All rights reserved. All trademarks and names are properties of their respective owners.

21. Post Holiday
"
" Consider the post Holiday conversion cliff (drops 50%)
" Consider lower bids from Dec 23th - 25th
" Break out “year end” promotional or clearance ad groups
" Lower holiday specific category bids (decorations, etc)
© 2012 Channel Intelligence, Inc. All rights reserved. All trademarks and names are properties of their respective owners.

22. Q&A
"
© 2012 Channel Intelligence, Inc. All rights reserved. All trademarks and names are properties of their respective owners.

23. Update
Don’t miss our next report on January 10th
at 11:30 a.m PT / 2:30 p.m ET
Visit http://www.ciboost.com/events/shopping
for registration information
or for more help with PLA …
Go to CI “Resource Center” on CIBoost.com
© 2012 Channel Intelligence, Inc. All rights reserved. All trademarks and names are properties of their respective owners.