Interesting facts & figures on tourism in the Northwest and give advice on where to access a range of useful market intelligence.

1. Regional Tourism Trends Phil Reddy, Head of Tourism Strategy, Northwest Development Agency

2. Tourism in England’s Northwest Facts & Figures

6. Revenue by Tourist Category

7. Tourism Revenue by Sub-Region

8. Tourism Revenue by Sub-Region, Overnight Visitors

9. Tourism Revenue by Sub-Region, Day Visitors

10. Tourism Revenue, 2002 to 2006

11. Tourism Revenue, 2002 to 2006, by Sub-Region

16. Northwest Serviced Accommodation % Bed Spaces % Revenue Cheshire 10% 12% Cumbria 17% 15% G. Manchester 20% 41% Merseyside 9% 10% Lancashire 44% 23% Blackpool 33% 13%

17. Inbound Visitors, 2006

18. Domestic Overnight Visitors 8% 5% 29% 6% 11% 6% 7% 8% 7% 7% 6%

19. Day Visitors 5% 6% 9% 7% 10% 14% 10% 61% 15% 15% 7%

20. What Makes Day Visitors Come? Purpose Visits % Visiting friends/relatives 55,148k 28% General day out/explore 28,313k 14% Walking, cycling, water sports 26,727k 14% Visitor attraction 20,575k 11% A meal 16,355k 8% Night out 15,999k 8% Special shopping trip 12,246k 6% Watch a sports event 8,286k 4% Special event 4,600k 2% Cinema/ theatre/ concert etc 3,842k 2% Participate in sports 3,664k 2% Total 195,755k 100%

21. When Do Day Visitors Come?

22. How much do visitors spend? Domestic overnight visitors to the Northwest Inbound Visitors to the Northwest Average spend per trip £170 £365

23. Average Spend per Person by Day Visitors Spend Special shopping trip £77.24 Night out £39.61 Attend special event £37.60 Watch sports event £34.50 General day out/explore £30.10 Visitor attraction £29.46 A Meal £26.31 Participate in sports £26.24 Activity (walking, cycling etc) £24.95 Cinema/ theatre/ concert £23.98 Visiting friends/relatives £19.25 Total £33.92

24. The Top Northwest Destinations for Staying Visitors % GB population visited in last year The Lake District 9.8% Blackpool 7.1% Manchester 5.1% Windermere 4.4% Chester 3.6% Cumbrian Coast 3.2% Liverpool 3.1% Kendal 2.7% Keswick 2.7% Southport 2.0%

25. The Top Northwest Destinations for Day Visitors % Northwest Day Trips Manchester 17.2% Liverpool 7.2% Blackpool 7.2% Chester 5.3% Windermere 4.7% Warrington 2.4% Southport 2.4% Carlisle 2.4% Preston 2.4% Bolton 1.9%

26. The Top Northwest Destinations for Business Visitors % Northwest Business Trips Manchester 29.8% Liverpool 12.1% Preston 5.2% Chester 4.9% Blackpool 4.4% Warrington 3.6% Bolton 2.5% Wigan 1.9% Carlisle 1.7% Bury 1.4%

37. Trends and Opportunities LBTB Members’ Meeting 11 th June ’08 Preston Marriott

38. Members’ Workshops Chris Melia, Director, Locum Consulting

39. Facing the Future So what next? Chris Melia Director (North)

41. We are ageing!

44. We are….

45. We are climbing the social ladder

46. But what does that mean?

47. We eat, we shop…

48. Is our interest in heritage changing?

49. We all want Cosmopolitans

50. The reality of holidays?

51. The reality of holidays?

52. The reality of travel?

53. The reality of modern living?

54. What does this mean for tourism?