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Implementation of systems for
Media / Digital Asset Management in
10 steps
Kara Van Malssen
AVPreserve
Take Control of Your Records!
National Audiovisual Institute, Warsaw, Poland
10 April 2014
AVPreserveLibrary of Congress
United Nations
Museum of Modern Art
Fidelity Investments
Flemish Institute for Archiving (VIAA)
Denmark Statsbiblioteket
Harvard University
US Public Broadcasting
Carnegie Hall
HBO
!
We are planning to digitize our
collections and need a new
database to manage them.
What tool should we use
preparation
step 1Build your business case
Why DAM / MAM?We can’t find anything
We have to look in 6 places to find things
We don’t know what we have
We need to deliver digital assets to our users
Our production units need to re-use assets
We need to track rights, permissions of content
We need a preservation system
We want to publish to the web
We need a centralized storage system
Our digital collections are hard to manage
—>Video / audio production asset management
—>Public search, discovery, viewing
—>Internal search, discovery, viewing
—>Metadata, cataloging and organization
—>Production workflow management
—>Edit functions: transcode, sub-clip, download
—>Digital preservation management
—> Multi-channel publication
—> Rights management and licensing
Why DAM / MAM?
step 2Recognize that technology is
just a small part of the issue
👥 ⚒$+ +
10%45%45%
people policy technology
step 3Get all the stakeholders
involved from the beginning
👤IT
👤archives
Who is responsible for?
Selecting the product / development product ownership
Configuration / customization
System administration
Support
Development of policies
Enforcement of policies
Uploading content
Using content
Description and organization
Outreach and training
👤 "👤👤👤👤archives IT production education PR
step 4Determine concrete goals
and objectives (use cases
and requirements)
requirements: Metadata Model
#Entities (collections, assets, people)
Attributes/fields (title, description, keywords)
Controlled vocabularies / taxonomy
Validation rules (entry format, lists)
Repeatability
Source
!
requirements: File Formats / codecs
Read / decode - playback
Write / encode - create, transcode✎
📰
discovery
metadata
extraction
versioning
editing
workflow
integration
delivery
reporting
configuration
permissions
navigation
fixity
analytics
languages encryption
requirements: Functionality
storage
management
search
options
global vs local
access
transcoding
batch
processing
rights
management
🕫
🕨
🕩🕪
🕫🕫🕪🕫🕨
🕨
🕩🕪
🕫
🕫 🕪
🕫🕨🕩
🕫
🕫🕪
🕫🕨
Use cases
System administrator configures a policy to
complete periodic fixity checks every six
months using stored checksum values.
System performs fixity check at specified
interval and reports failed fixity checks to
system administrator. All outcomes, success
and failures, are logged in system.
Use case SCENARIO
UC-1
As a _______ I need to ______ so that _______.
User Story
As a system administrator I need to configure automatic fixity
checks so that the collection’s integrity is regularly audited.
[role] [task] [reason]
Associated Requirements
R-1: The system shall store a checksum value
associated with an asset for future fixity checks.
R-2: The system shall provide a mechanism for
configuring the frequency of fixity checks
R-3: The system shall store all fixity check outcomes
(pass, fail) with asset ID, date/time of check
R-4: The system shall provide a report of all fixity
checking outcomes to system administrator
R-5: The system shall enable the entry of system
administrator’s email address for delivery of fixity
reports
selection
Request for
proposals (RFP)
Custom
Development
step 5Ask the right questions
Is he at least 5’10”?
http://www.okcupid.com/
profile/BigDaddyC_taco
Yes
Nai
Yes
Si
Oui
Ja
Tak
Da
Yes
Hai
Ken
Yes
Nai
Yes
Si
Oui
Ja
Tak
Da
Yes
Ken
Yes
Nai
Yes
Si
Oui
Ja
Tak
Da
Yes
Ken
Yes
Nai
Yes
Si
Oui
Ja
Tak
Da
Yes
Can your solution do X?
Sí
Ken
Yes
Nai
Yes
Si
Oui
Ja
Tak
Da
Sí
Ken
Yes
Nai
Yes
Si
Oui
Ja
Tak
Da
Sí
Ken
Yes
Nai
Yes
Si
Oui
Ja
Tak
Da
Yes
Sí
Ken
Yes
Nai
Yes
Si
Oui
Ja
Tak
Da
Yes
Sí
Ken
Yes
Na
Yes
Si
Ou
Ja
Tak
*HOw does your solution do X?
<Refer to Use Case 1>
Also, demo with your use cases,
assets & metadata!
💥
step 6Don’t select by the label
🏆-
sample evaluation criteria
⚒+ +
15%40%40%
cost functional
& technical
project approach response quality
+
5%
$
implementation
step 7Test, configure, test,
customize, test, configure,
test, configure, test…
Be prepared for set backs.
step 8Prep your assets and
metadata for ingest
📦
🔍 Find
Organize
Deliver📤
step 9Determine system rollout plan
staffing!
prioritize functionalityDon’t try to do everything at once
Aim for early wins, trust, buy-in
step 10Remember, there is no “done”
digital asset management as a process
∞
thank you!kara@avpreserve.com
www.avpreserve.com

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Implementation of systems for Media / Digital Asset Management Systems in 10 Steps