Stima Meten Is Weten 091409

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Kristof Van Holder

Negócios Tecnologia

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I know that half of my advertising dollars are wasted ... I just don't know which half John Wannamaker 1. What is measurement?

[object Object],[object Object],“ Web analytics is the measurement, collection, analysis and reporting of internet data for purposes of understanding and optimizing web usage.“ ,[object Object],[object Object],[object Object],[object Object]

[object Object],Data is just data Define what you want to reach Define what you want to know Use your knowledge to evaluate & optimise Optimising never stops Stichting Marketing Digitale Marketing binnen handbereik!

Strategy without metrics are only wishes. Charles Philips, VP Oracle 2. Strategy and Key Performance Indicators

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4. Tools Stichting Marketing Digitale Marketing binnen handbereik!

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4. Testing, analysing, optimising, testing,… There is a great difference between knowing something and understanding: you can know a lot about something and not really understand it Charles F. Kettering

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We simply start over again and again and again and …

[object Object],Define objectives and goals Define data (clickstream, CRM information, customers’ voice, ...) Define tools (on all levels), the reports and analysis requirements Reporting, analysis, optimisation, reporting, analysis, optimisation, ...

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Stima Meten Is Weten 091409

1. Measuring means knowing Kristof Van Holder Digital Marketing Manager BNP Paribas Fortis #dmbh09

3. I know that half of my advertising dollars are wasted ... I just don't know which half John Wannamaker 1. What is measurement?

6. Strategy without metrics are only wishes. Charles Philips, VP Oracle 2. Strategy and Key Performance Indicators

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14. 4. Tools Stichting Marketing Digitale Marketing binnen handbereik!

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23. 4. Testing, analysing, optimising, testing,… There is a great difference between knowing something and understanding: you can know a lot about something and not really understand it Charles F. Kettering

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Stima Meten Is Weten 091409

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