Chapter 6 Analyzing Consumer Market
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Chapter 6 Analyzing Consumer Market
- 1. TOP 10 Learning Questions for Chapter 6 Analyzing Consumer Markets Valderas, Cristina Krastle December 15, 2011
- 3. What Influences Consumer Behavior? Cultural Factors Social Factors Personal factors
- 7. PERCEPTION Selective Attention Selective Retention Selective Distortion Subliminal Perception
- 11. Motivation Freud’s Theory Behavior is guided by subconscious motivations. Maslow’s Hierarchy of Needs Behavior is driven by lowest, unmet need Herzberg’s Tow-Factor Theory Behavior is guided by motivating and hygiene factors
- 15. SUBCULTURES Nationalities Religions Racial Groups Geographic Groups
- 19. Key Psychological Processes Motivation Perception Learning Memory
- 23. Motivation Freud’s Theory Behavior is guided by subconscious motivations. Maslow’s Hierarchy of Needs Behavior is driven by lowest, unmet need Herzberg’s Tow-Factor Theory Behavior is guided by motivating and hygiene factors
- 27. Motivation Freud’s Theory Behavior is guided by subconscious motivations. Maslow’s Hierarchy of Needs Behavior is driven by lowest, unmet need Herzberg’s Tow-Factor Theory Behavior is guided by motivating and hygiene factors
- 42. TOP 10 Learning Questions for Chapter 6 Analyzing Consumer Markets Valderas, Cristina Krastle December 15, 2011