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Electric Power Assns and Social Media

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The KARD Group PR/Marketing

Workshop on social media and Twitter for communications, marketing, and member services professionals from electric power associations and cooperatives in Louisiana, Mississippi, and Arkansas in Natchez, Miss., on Nov. 12, 2009.

EducaçãoTecnologiaNotícias e política
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November 12, 2009 Presented to “Navigating the River of Change” Member Services, Marketing and Communications Conference Natchez, Miss. Copyright 2009, The KARD Group
Speaker Information ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],It’s a Different World
Have things really changed? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
United Breaks Guitars http://www.youtube.com/watch?v=5YGc4zOqozo
 
Terrifying ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Social Media = Electrifying
Customer Relationships ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Media Relations ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Employee Relationships ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Research Tools ,[object Object],[object Object],[object Object],[object Object],[object Object]
Social Networking Sites ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Facebook Users by State State July 2008 July 2009 % growth Louisiana 264,600 664,180 151% Mississippi 175,360 374,680 113.7% Arkansas 295,280 535,040 81.2%
Twitter ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Some statistics ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
How does Twitter compare?
What’s Twitter good for? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Glossary of terms ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Glossary of terms ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Getting started ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Finding other users ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Finding other users ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Applications abound ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
Case Study: Basin Electric ,[object Object],[object Object],[object Object],[object Object]
 
 
 
 
 
Getting started was scary ,[object Object],[object Object]
Social media enhances, extends traditional channels ,[object Object],[object Object]
That holds true for social media too.
Now it’s up to you ,[object Object],[object Object],[object Object],[object Object],[object Object]
Next step? Do some research ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Kristie Aylett, APR The KARD Group PR/Marketing 228-826-5650 [email_address] Twitter.com/KrisTK LinkedIn.com/in/KristieAylett Copyright 2009, The KARD Group

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Electric Power Assns and Social Media

  • 1. November 12, 2009 Presented to “Navigating the River of Change” Member Services, Marketing and Communications Conference Natchez, Miss. Copyright 2009, The KARD Group
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  • 6. United Breaks Guitars http://www.youtube.com/watch?v=5YGc4zOqozo
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  • 9. Social Media = Electrifying
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  • 15. Facebook Users by State State July 2008 July 2009 % growth Louisiana 264,600 664,180 151% Mississippi 175,360 374,680 113.7% Arkansas 295,280 535,040 81.2%
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  • 18. How does Twitter compare?
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  • 35. That holds true for social media too.
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  • 38. Kristie Aylett, APR The KARD Group PR/Marketing 228-826-5650 [email_address] Twitter.com/KrisTK LinkedIn.com/in/KristieAylett Copyright 2009, The KARD Group

Notas do Editor

  1. Motrin ad: flickr.com/photos/fpra/1397634550 JetBlue logo: flickr.com/photos/fpra/1397634550
  2. Brands get burned online YouTube videos document unclean restaurants (Domino’s Pizza, KFC/Taco Bell) Motrin pulls campaign after bloggers attack Dell recalls batteries Comcast Cable
  3. http://www.flickr.com/photos/27132029@N06/3022781883/