2. Kristian Andersen
Designer + Founder + Investor
My name is Kristian. I’m a
designer, angel investor and
founder.
I love #startups & the people that
start them.
Gravity Labs
www.kristian.vc / @KristianIndy
3. Crafting brand experiences
people love.
KA+A is a strategic design consultancy. We work with organizations to design
world-class brands, products, services and experiences. From fresh-faced
startups to dominant market leaders, KA+A works with some of the most
ambitious and innovative companies in the world.
17. DEDUCTIVE VS. ADDUCTIVE
DEDUCTIVE
USING PAST KNOWLEDGE TO SOLVE CURRENT
PROBLEMS.
ADDUCTIVE
IMAGINING AND VISUALIZING A FUTURE THAT
SHOULD YET EXIST.