13. Model of Change Sequence of Events Environmental Forces Internal Forces Need for change Initiate change Implement change Monitor global competition, and other factors Consider plans, goals, company problems, and needs Evaluate problems and opportunities, define needed changes in technology products, structure, and culture Facilitate search, creativity, idea champions, venture teams, skunk works and idea incubators Use force field analysis, tactics for overcoming resistance
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18. Idea Champion A person who sees the need for and Champions productive change within the organization Change does not occur by itself
27. Horizontal Linkage Model For New Product Innovation Research Department Marketing Department Manufacturing Department New Technology Customers Market Conditions Organization
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30. Model for Planned Organizational Change Source: Adapted from Larry Short, “Planned Organizational Change,” MSU Business Topics , Autumn 1973, pp. 53–61 ed. Theodore Herbert, Organizational Behavior: Readings and Cases (New York: McMillan, 1976), p. 351.
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37. The Innovation Process Development Organization evaluates, modifies, and improves on a creative ideas Application Organizations uses developed idea In design, manufacturing, or delivery of New products or services or processes Launch Organization introduces new products or services to the marketplace. Growth Demand for new products or services growth Decline Demand for an innovation decreases, and substitute Innovations are developed and Applied. Maturity Most competing organizations have access to the ideas