Beyond the EU: DORA and NIS 2 Directive's Global Impact
Tag presentation
1.
2. - The Brand :
Prestige, Performance, and Precision
Promote sporting culture heritage
- Slogan :
“Swiss Avant-Garde since 1860”
- Brand Positioning :
Emotional attribute with role models , celebrities
and sports personalities
Prestige Sports watch
3. - Product :
Luxury sports watches for Men and Women
Specialty Product
- Design :
Diversified design, combining the looks of sports and luxury watch
Sketch
Give 3D volume
Make prototypes and test
- Quality :
Continuous monitoring throughout the manufacturing process, each component
is subjected to numerous tests including Tag 60 tests for quality
- Features:
Water Resistant
Scratch-resistance
Vibration Resistance
Screw in Crown
Double Safety Clasp
Unidirectional Bezel with minute scale
5. - Haute Horlogerie
Products
Tag Heuer Carrera Mikrograph 1/100th Of a Second Chronograph
Tag Heuer Carrera Mikrotourbillons
Tag Heuer Carrera Mikrotimer flying 1000
Monaco V4
Concepts
Link Lady Diamond Star
Tag Heuer Diamond fiction
Tag Heuer Carrera Formula 1 Lady yin yang
Tag Heuer Grand Carrera Pendulum
- Product Lines :
Formula 1
Aquaracer
Link
Monaco
Carerra
Golf
SLR
Grand Carerra
6.
7.
8. - Price Range :
Stainless Steel 800$ - 9,000$
Stainless Steel and 18K Yellow Gold 1600$- 10,000$
18K Pink Gold 18,000$- 35,000$
SS & Ceramic 1700$- 6000$
Titanium 5000$ -10,900$
Stainless Steel and Diamonds 3,000$ - 50,000$
Platinum 80,000$
- Discount :
Believe discounting de-values their product
Dealers are forbidden to sell any of their active product for more than 25%
off.
No allowances, credit terms or payment periods flexibility as it target more
to higher income group.
Price
9. - After Sale Services :
• Send Watch to Service Center
• Maintenance Operations
• International Warranty
• Vintage Workshop
10. - Channels:
Luxury Department Stores
Specialty Stores
5 specialty stores in Pakistan
- Coverage:
TAG Heuer is one of the most heavily traded Swiss timepiece
companies, with distribution spanning over 6 of the 7
continents
-Online Store Locator
-BaselWorld
Where can you find TAG Heuer watches?
11. Marketing Mediums:
- Advertising Channels :
TAG Heuer is in the top 5 globally in Swiss watch advertising
TV Commercials, Newspapers, Luxury magazines (Robb Report ,
WatchTime and International Watch), billboards, online, and in outdoor
media and store ads.
- Social Networking :
Product images and features
Sports especially Racing events they organize, advertise or partnership
News relating to racing events
Brand Ambassadors and other celebs.
Promotions
12. - Sponsoring and Celebrating Events :
TAG Heuer celebrated 30 years on seas
TAG Heuer and the Monaco Grand Prix
TAG Heuer celebrated Mastering Speed for
150 Years in Moscow
TAG Heuer at Goodwood Festival of Speed
TAG Heuer honors the winners of I AM She
2012
- Sales Promotion/Personal Shopping
Seasoned sales person willing to help out a
new consumer
romotions
13. - Core Benefits
A TAG Heuer watch will last forever
150 years of watch-making history behind each TAG watch.
Iconic classics
Everyone especially man needs a luxury watch in his wardrobe.
14. - Target Market Segments:
Educated upscale business community
High profile/income customers
Both men and women
Age group right from mid-20s up to 50s
Sports persons like golf or racing players
Celebrities
All over the world
Trend setting active customers
- Marketing Campaigns Reflecting Segments
Shaped by the spirit of sports
Don't crack under pressure
Success. It's a mind game
Inner Strength
What are you made of?
- Marketing Strategy :
Involving their customers in the experience of the brand
Customer Relationship Management
What is the first thing that comes in our minds about accessories especially male accessories?
A Watch
And what about a watch which has Sports, Luxury, Prestige all in it.
That is Tag Heuer
Tag Heuer is an international brand of watches.
Each watch is a paragon of precision engineering, quality, and sporting heritage,
TAG Heuer watches are known not just for quality and precision, but for innovative design and advanced technology too.
TAG Heuer focus on sport and glamour and its product is mainly targeted to glamorous people
They are considered as World's leader in prestige professional sports watches