Diving into LinkedIn, Leaning how to use its search features, alerts, and LinkedIn Today news section.

1. @WatsonKS 2012 1
LinkedIn: PART 2
HAVE THE PROFILE, NOW WHAT?
Ken Watson
President of Watson Knowledge Services, LLC
ken@watsonknowledgeservices.com
Website: www.watsonknowledgeservices.com
LinkedIn: http://www.linkedin.com/in/kenawatson

2. @WatsonKS 2012 2
Agenda
• Diving Into LinkedIn
• Searching
• People
• Jobs
• Groups
• News
• Control Your LinkedIn Today Feed
• Answers
• Find Questions and giving Answers
• Apps
• Which Apps is right for you?
• Settings

3. @WatsonKS 2012 3
Searching For People
• Advance Search
• Narrows down you results
faster
• Extra search options with
paid accounts

4. @WatsonKS 2012 4
Making Connections
• Be sure to indicate how
you know this person.
• Always include a
personal note.
• Never just send the default
message, expand and make
it personal.
• Use a shared connection
to get an introduction.

5. @WatsonKS 2012 5
Searching For Jobs
• Advance Search is Your
Friend.
• Keyword
• Job title
• Company
• Location
• Filters
• Functions
• Experience
• Industry
• Posted
• Salary (Paid Account)
• Save Your Search
• Get email updates

6. @WatsonKS 2012 6
Searching For Groups
• For best results use
similar groups.
• Mine your connections
for groups to join.

7. @WatsonKS 2012 7
LinkedIn Group Tips & Suggestions
• Organizations/Associations
• Join groups of organizations/associations you belong too
• When using them for research:
• Lurk, start discussions by ask questions, look for connections to experts.
• Networking
• Join similar interest groups.
• Find its best to join groups with lots of members.
• Usually an indicator in group activity level

8. @WatsonKS 2012 8
Searching For Companies
• Can do a quick plug in
name search or advance
search.
• Filter by:
• Location
• Posted jobs on LinkedIn
• Industry
• Relationships
• Only see companies that you
connection belong to
• Company Size
• Number of followers
• Forturne

9. @WatsonKS 2012 9
News
• LinkedIn Today
• Individual News Sources
or Industry News.

10. @WatsonKS 2012 10
Answers, Becoming a Mr. Know It All
• Easiest way to be seen as
an expert.
• General or advance
search.
• Use this to find experts
within an industry.

11. @WatsonKS 2012 11
Apps, The Extra Features You Want/Need

12. @WatsonKS 2012 12
Account Settings
• Profile
• Email Preferences
• Groups, Companies &
Applications
• Account

13. @WatsonKS 2012 13
Thank You
• Ken Watson
• President of Watson Knowledge
Services, LLC
• 281-815-5800
• ken@watsonknowledgeservices.com
• http://www.watsonknowledgeservices.com/
• http://www.linkedin.com/in/kenawatson
• @WatsonKS