1. 6 Ways to Become a Better Marketo User
The Road to Becoming a Marketo Rockstar!

2. 1. Visit the Community

3. Visit the Marketo Community
© 2012 Marketo, Inc. Marketo Proprietary and Confidential. Page 3

4. Visit the Marketo Community
• Online Training Courses
• https://community.marketo.com/MarketoCourses
o Over 1,000 KB Articles
o 30 + tutorials
o Between 15 – 20 courses &
25 videos
• Ask and answer questions
• Answered in under 24 hours!
• Over 21,000 posts!
• Submit product ideas
• Over 1,700 Total Ideas Submitted
• We have launched 156 Customer Product Ideas
to date, and have 57 in the works!
© 2012 Marketo, Inc. Marketo Proprietary and Confidential. Page 4

5. 2. Join a User Group

6. User Group Mission Statement
For customers by customers!
© 2012 Marketo, Inc. Marketo Proprietary and Confidential. Page 6

7. Why is Joining a User Group Important?
• To share and exchange ideas
• Build your personal brand
• Increase flow of ideas / New ways to use Marketo
• Gain insight from other marketers throughout
different industries
• Find solutions to challenges that others are facing
• Develop a powerful marketing community/network
© 2012 Marketo, Inc. Marketo Proprietary and Confidential. Page 7

8. 3. Network on LinkedIn

9. Join the LinkedIn Group for your Region
• Join the LinkedIn Group
https://www.linkedin.com/groups?gid=4270455
• View presentations and meeting materials
• Request meeting dates and topics
• Engage in discussions about future meeting
topics
• And more!
• Also, sign up to receive information and
view upcoming meeting dates at:
• http://bit.ly/Marketo_Users
© 2012 Marketo, Inc. Marketo Proprietary and Confidential. Page 9

10. Where to go for what…
(Some Suggestions…)
• Marketo Community
• Quick way to get questions answered, global audience
• Direct line (Ideas) – Marketo can hear you
• Marketo support
• Specific problems or apparent bugs
• LinkedIn Group
• Users’ Group discussions
• Materials
© 2012 Marketo, Inc. Marketo Proprietary and Confidential. Page 10

11. 4. Become an Advocate!

12. Join the Customer Reference Program
What is it?
• Recognizes our customers for being thought leaders and
acknowledges the participants for their personal
achievements and companies’ successes
© 2012 Marketo, Inc. Marketo Proprietary and Confidential. Page 12

13. Why should I join?
• Network – Network with each other as well as with
industry experts, analysts, and key Marketo executives.
• Thought Leader – Share all of your success with peers and
industry enthusiasts and gain visibility within your company.
• Marketing Buzz – Generate positive exposure that
highlights their personal successes and their organization’s
achievements.
• Join the “IN” Crowd – Elevate your status at Marketo
events, be invited to private receptions with executives and
key product and development team events.
• Free T-shirts! – Receive the latest Marketo purple attire
and swag!
© 2012 Marketo, Inc. Marketo Proprietary and Confidential. Page 13

14. Get signed up!
If you’re interested in hearing more…
Contact us today!
advocates@marketo.com
There’s power in the stories real people tell!
© 2012 Marketo, Inc. Marketo Proprietary and Confidential. Page 14

15. 5. Become a Champion!

16. Become a Champion!
Champions are Leaders in the Marketo Community, are experts
in Marketo products, are avid contributors in the social world,
and are loyal advocates of the Marketo brand
• 2 classes a year
• 25 exceptional customers in each class
Inducted based on:
• Expertise
• Responsiveness
• Leadership
• Evangelism
• Community Activity Click Image for Details
• Engagement
© 2012 Marketo, Inc. Marketo Proprietary and Confidential. Page 16

17. Benefits of a Champion Status
• Receive awesome swag
• Get invited to special events
• Build your personal brand
• Be the voice of innovation
• Provide outstanding Leadership in the
Marketo Community
• Be considered an expert in Marketo
products
• Be an avid contributor in the social world
• Be loyal advocates of the Marketo brand
© 2012 Marketo, Inc. Marketo Proprietary and Confidential. Page 17

18. 6. Come to Summit 2013

19. Summit 2013 in San Francisco!
April 8 – 10, 2013
#MarketoTour
© 2012 Marketo, Inc. Marketo Proprietary and Confidential. Page 19

20. Thank you!