Nufloors and Social Media

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This presentation was customized and given to the Nufloors national conference in Courtney, British Columbia on May 28th, 2011.

Educação

A Fireside Chat with Kemp Edmonds

Nufloors and Social Media
This presentation is available: http://j.mp/kempnu

It’s young. It’s growing.

• 50% of Americans have an account on

• 8% of online Americans use

• 4% are using location based services like…

Sources:
InsideFacebook.com (US) Feb. 2011
Pew Internet Research (US) Feb. 2011 
Pew Internet Research (US) Nov. 2010

Important Questions
• Is your website ready to receive and convert?
• Do you have positive customer testimonials?
• Do you have a company blog?
• Does your organization respond to email?

Social Media often comes last and should.

“IT’S ABOUT GENERATING
REVENUE THROUGH SOLID
MARKETING AND STELLAR
CUSTOMER SERVICE, JUST LIKE
IT’S BEEN SINCE THE BEGINNING
OF TIME.”

Product &
Service

Customer Lifestyle

Successful Social Media

This is customer service.

It’s old made new again.

Email before Social

• Don’t sell
• Include tips for your product
• Have a special offer - 5% off
• Tell stories of happy customers

Bridge the Digital Divide
Photo By: dkillm. Used under Crea+ve Commons License.

Questions?

Kemp Edmonds, @KempEdmonds
kempedmonds.com
This Presentation: http://j.mp/kempnu

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Nufloors and Social Media

1. A Fireside Chat with Kemp Edmonds Nufloors and Social Media This presentation is available: http://j.mp/kempnu

2. How did I get here?

3. It started here... and never ends.

4. Inspiration

5. It’s young. It’s growing. • 50% of Americans have an account on • 8% of online Americans use • 4% are using location based services like… Sources: InsideFacebook.com (US) Feb. 2011 Pew Internet Research (US) Feb. 2011  Pew Internet Research (US) Nov. 2010

6. Nearly 100% of online users:

7. Great start

8. Important Questions • Is your website ready to receive and convert? • Do you have positive customer testimonials? • Do you have a company blog? • Does your organization respond to email? Social Media often comes last and should.

10. theconversa+onprism.com

11. The Social Funnel

12. Tech will Change Again

13. Old Marketing $$$$$$$$$$

14. New Marketing $ + Time

15. It’s not this.

16. “IT’S ABOUT GENERATING REVENUE THROUGH SOLID MARKETING AND STELLAR CUSTOMER SERVICE, JUST LIKE IT’S BEEN SINCE THE BEGINNING OF TIME.”

17.

18. Product & Service Customer Lifestyle Successful Social Media

19. Participation is Everything

20. This is customer service. It’s old made new again.

21.

22. It’s not about you.

23. Reviews will only grow

24. Feedback

25. What will you be?

26. = Abandonment

27. With or without you.

28. Competition

29. It’s early in the game

30. Build a community

31. Become a resource

32. It’s not a numbers game

33. Likes don’t mean much

34. On the path

35. Ideas

36. Email before Social • Don’t sell • Include tips for your product • Have a special offer - 5% off • Tell stories of happy customers

37.

38. Capture Info

39. Make the prize relevant Capture emails

40. It’s a visual art

41. Offer Specials here

42. Set Expectations...

43.

44. Network w/other Business

45. Referrals & Rewards

46. Bridge the Digital Divide Photo By: dkillm. Used under Crea+ve Commons License.

47. Questions? Kemp Edmonds, @KempEdmonds kempedmonds.com This Presentation: http://j.mp/kempnu

Notas do Editor

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- the tech will change again, but the foundation is same\n\n
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Pick up the social telephone it&#x2019;s ringing\n\n
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Social Media isn&#x2019;t reinventing the wheel it&#x2019;s reinventing how we interact with one another and taking us to another time. A time when asking you neighbour for a cup of sugar was the norm and we all knew who lived next door. Service is at the core of social media communications.\n
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Nufloors and Social Media

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