Social Media For Small Business_eMarketing Techniques 2009_ Jim Kukral
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Jim Kukral's Presentation from the eMarketing Techniques Conference, May 2009 at Corporate College
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Social Media For Small Business_eMarketing Techniques 2009_ Jim Kukral
- 1. beyond the website how businesses today are using the “the whole” web
- 2. what you will learn
- 3. why we use the Internet, past, present and the future
- 4. how to go “beyond the website” and how a complete strategy is the best practice
- 5. defining and reaching goals of more sales, more leads and more publicity
- 6. the tools of the trade in use today. How they work and more importantly, “why” they work
- 7. demographics of today’s online customer
- 8. how marketing & sales function together online
- 9. the expectations of today’s online customer/browser
- 14. award-winning blogger
- 27. 12+ year web guy
- 30. coach, consultant & trainer
- 34. business builder
- 36. why am i here?
- 37. inspire you
- 38. motivate you
- 39. educate you
- 40. Your business
- 41. only 945 slides left…
- 42. why we use the web?
- 47. are you thinking like google?
- 49. branding
- 54. your business doesn’t sell ______ we sell ????
- 55. universal truths of today’s internet
- 56. nobody reads anymore… they scan
- 67. easy wins
- 68. before the web
- 73. after the web
- 76. email marketing, seo, landing pages, social media, affiliate marketing, pay per click, lead generation, viral marketing…
- 78. the big picture: how do all of these things work together today?
- 80. goals?
- 81. sales
- 82. leads
- 83. publicity
- 84. communication
- 85. is roi possible?
- 86. or is this all a waste of time?
- 87. the past vs. today
- 92. promotion begins months ahead of time, not the day of… thousands of pages of information already exist… customers spread word of mouth through digital channels… result: sold out event before even getting to town
- 93. much cheaper… much faster… better…
- 94. i believe in roi
- 95. i believe in social media
- 99. time or money?
- 100. there’s always more time…
- 102. what is social media?
- 105. the difference from traditional communication?
- 111. “the internet is for kids and geeks, and our consumers will never be online.” - Unnamed 1990’s executive
- 114. Visitors to MySpace.com and Friendster.com generally skew older, with people age 25 and older comprising 68 and 71 percent of their user bases, respectively.
- 115. More than one-third (34 percent) of visitors to Facebook.com are 18-24 years old, approximately three times the representation of that age segment in the general Internet population. Guess who make up the other 66% or so???
- 116. 41% of baby boomers have visited social networks, and in the past three months boomers stopped at these sites an average of eight times.
- 117. Dismissing Social Media as being irrelevant to a brand with an older customer base is dangerous. Social Media is already seeing a broadening of its user demographics, and as occurred with the Internet a decade ago, this trend will continue. Not every demographic will engage Social Media in the same way, but in the years to come every demographic will engage Social Media in some way! http://www.experiencetheblog.com/2008/09/social-media-demographics-to-broaden.html
- 118. oh yeah? prove it!
- 126. but… people might talk about us!
- 128. they already are…
- 136. selling: the pitch
- 138. nobody cares
- 139. they just want to have their problem solved
- 140. Recommendations BOOKS: Steve Krug, Don’t Make Me Think Jon Spoelstra, Marketing Outrageously BLOGS: www.ChrisBrogan.com – social media www.CopyBlogger.com – content www.Problogger.com - blogging
- 141. Try my $1.00 trial For coaching at TheBizWebCoach.com