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Ken Burgin ProfitableHospitality.com TXT your message and drive sales: Marketing with SMS and smart email

More high-value functions More trade Mon – Wed People in earlier Thurs – Saturday Increase the Bistro trade More people to the trivia night Increase lunch trade More office workers for after work drinks Promote our quality food events Promote special entertainment What do you want?

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Recipe Main Course Barbeque Dessert Make sure your message appeals to all personality types

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],List building activities Clean and update your list

Build the fan club… Invite people to join your list, using a bribe if need be…

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Find the correlations:

What most people see when they receive your email and they have picture viewing turned off (as most do)…

What it looks like if picture viewing is turned on…

Sidenote: how good is your photo library? Do you have a collection of good modern photos ready if a journalist rang and wanted to do an rush story? Check www.istockphoto.com for a low-cost quality stock photos. - see examples following…

Excellent newsletter from www.grazing.com.au

Don’t waste space with fluffy introductions - people check the email preview and in 2 seconds decide if it’s worth reading…

Good newsy email in plain text format

LocalWineEvents.com Promote your wine event worldwide with this free service

Format I use for the weekly Profitable Hospitality email news - a short intro to push people through to the website…

This is what they came through to

Statistics available from the email service I use, showing opening rates and what were the most popular links

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Now it’s about conversations, not shouting...

Email to members generated form the Golden Sheaf’s Facebook Group…

A club’s Facebook Group, harnessing the enthusiasm of young members and staff

The age of feedback... Everyone has an opinion and they now have someone to share it…

espressoheads.com GREAT café website that collects customer photos sent from around the world…

<< putting YouTube video on your site

Thanks! Lots more resources and ‘how to do it’ information at www.ProfitableHospitality.com … Ken Burgin…

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