1. KISS AND TELL
Keep it short and simple.
Use short simple words, phrases and sentences.
Avoid using big words.

2. 3 C’s
Clear
Concise
Correct

3. Three words per second
Timing in your speech.
If you speak to fast you will become hard to
understand; too slow and your audience will
get bored.

4. The Inverted Triangle
The introduction: will contain the Who and
the What of the story and maybe the
when?
News stories should look
like an
Inverted triangle or
upside down
Pyramid.
Next few paragraphs will build on
the intro explaining more of What
happened, How, Where and Why?
Background ill be included
to add interest and to put
the story in context.
Finally loose
ends will be
tied up.

5. Facts, Facts, Facts.
When writing a news story, stick to the facts
and tell each fact one at a time.
Keep one fact per sentence.
All facts must be accurate and real, research
will be needed.

6. Peg
• A writer needs a peg to hand their story on.
This is often connected with a time-for
instance something happening ‘today’-or a
location- for instance something is happening
in the newspapers/stations patch.

7. Angle
The angle is the main slant that the writer is
taking with the story-the way he or she is
interpreting and approaching the facts
contained within it.

8. Quotes(Attribution)
Quotes from a speaker or interviewee brings a
news story to life, they add human interest
and authenticity. Avoid using quotes simply
for the sake of it. Instead, pick them carefully
and they will add weight and colour, offer
explanation and help the story to move on.