2. about Superhighways....
Providing tech support to the sector for 15
years
Support
Training
Consultancy
Digital inclusion
• E-news sign up
www.superhighways.org.uk/resources/enews
4. Objectives
Set your goals – what do you want to
achieve?
Identify the right social media tools for
your organisation / audience
Plan how to best implement social
media including timesaving tools
Develop engaging content
Measure your success
4
5. Social media – What is it??
Social media is the interaction among
people in which they create, share or
exchange information and ideas in
virtual communities and networks
Source: Wikipedia
5
6. Changing communications
Decline in print media
Web 2.0 & beyond
Increase in online media
+
Circa 1995 – 2005
Broadcasting mode
The website was the
centre
Circa 2005 - now
Social mode
The user is the centre
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7. How much do you know already?
What social media tools are you
familiar with?
What have you tried for work / home?
What are the opportunities?
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9. Why is social media important?
http://blog.tweetsmarter.com/social-media/spring-2012-social-media-user-statistics
http://ansonalex.com/infographics/smartphone-usage-statistics-2012-infographic
+
9
11. The rise of Mobile
51% of UK adults own a smartphone
(2013), almost double that of 2011.
29% own a tablet computer, more than
doubling in a year from 12% in 2012
(Source: Ofcom)
15. Images
Put photos onto a site like Flickr or Instagram
Include the images in your social media posts
and across other comms tools
Encourages
sharing – you
can also
embed
slideshows on
your own
website!
High quality
images can be
used in promo
materials – use
them for your
Audioboos,
Twitter,
Facebook
15
16. Video / digital stories
Easy to make short films with
smart phones or basic video
cameras
Powerful way of telling
stories, what difference are
you making, what are the
benefits
Easy to share via sites like
YouTube and Vimeo.
Now also Vine for Twitter
16
17. Audio
Use your phone and Audioboo to make
audio recordings and post straight to the
internet
Record volunteer / client experiences /
interviews & use for e.g. for campaigning /
communicating your impact
Contribute to
discussions
17
18. Adding context to your content
Capturing content is great but adding context makes it better!
Write stories about what your content is saying – case
studies, reports, impact
Put this on your website or start a blog
We’ve captured the content…we’ve set some context…now its
time to
SHARE!
18
19. Twitter
Anatomy of Twitter
Tweet
Following
Followers
#
@
Retweet
Reply ….
Build up a community, have conversations, make
requests, promote services & activities….
19
Things to do
• Listen first
• Build up a community
(Twitter Search)
• Have conversations
• Make requests
• Promote services &
activities
22. Your identity
Take care with profile information
Pay attention to your brand
Create good Avatars and be consistent
Be clear who’s posting
22
23. Promoting your social media
Business cards
Websites & embed feeds
Presentations
Email signatures
E-bulletins
23
24. Huge potential - online fundraising
e.g. www.LocalGiving.com
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25. Social Media Dashboards
www.hootsuite.com
www.tweetdeck.com
http://www.socialbrite.org/2010/11/09/to
p-10-social-media-dashboard-tools/
25
26. Measuring success
Did you achieve your goals?
Social media stats?
•Not just about numbers of Followers & Likes
It’s Conversions that count
•How many Retweets? Clicking on Links?
•Use tools e.g. dashboards, Link trackers e.g.
Bitly.com & Facebook Insights
27. Community How To
http://www.communityhowto.com/tools/communicate-your-
community/social-media
(if registering please use our Centre ID 3453271 in the promotional code box)
27
28. Do’s & Don’ts
Do
Decide on your communications aims
Allocate resources
Learn about your audience
Decide on what you’re going to say
Don’t
Do it just because everyone else is
Speak too soon
Just broadcast
Source: Charity Comms Guide to Social Media for Charities