1. Business Model Patterns
Faster I Better I Cheaper
Ritesh Kapoor

2. 2
Business Model Patterns
Internet
{Connectivity
}
Operation
s
{Operational
efficiency}
East to
West
{Booming
economy}
Increasing
Focus On
Minipreneurs
• Financing, M&A assistance
for development in rural
and semi-urban India
–Aavishkaar India Micro
Venture Capital Fund
Service
Orientation
• Integration of
manufacturing, services and
maintenance
–Renewable Energy Group,
Solar Power Partners, Asian
Paints
Telecommuting
• Transport work rather than
individuals; save
commutation time
–Arthur Anderson - St.
Charles, Illinois, AT&T - New
York City
Social
Networking
• Web2.0 enabling community
based approach
–Patientslikeme, LinkedIn,
Inmobile.com, facebook
Transaction
Based Pricing
• Shift to transaction based
pricing from time & material
based pricing
–iTOPS from iGATE, Mphasis
Micro
Franchising
• Collective access becoming
more common than
individual ownership (Pay
per use Internet kiosks)
–DTDC courier service in India
Crowd
Sourcing
• Practice of obtaining services/
ideas/ content contributions
from large group of people,
esp. from an online
community, rather than from
employees/ suppliers
–P&G, iStockphoto,
Threadless
Partnership/
Collaboration
• Open Innovation: Leverage
tech.
• Open sourcing for
customized solution
• Collaborative pdt dev
• University partnerships
Direct
Sourcing
• Cutting cost & creating
shareholder value
– Reliance Fresh
(sourcing of vegetables)
is first of its kind
Cloud
Computing
• Use of computing resources
(h/w, s/w) that are delivered as
a service over a network
(typically Internet) – SaaS,
PaaS, IaaS
–IBM, Cisco, SAP, Oracle,
Google docs, Dropbox
Virtual
Enterprise
Support
• Project-based,
administrative assistance
–MyBusinessAssistant.com
Infrastructure
Sharing
• Sharing of infrastructure by
multiple vendors
–GTL setting up infrastructure,
telecom companies sharing
under one tele shelter
EvolvingPatterns
E-
Commerce
• Use www at least at one
point in transaction's life-
cycle; may encompass other
tech – e-mail, mobile devices
social media, telephones
–Amazon, ebay
Insourcing
• Cessation by a co. of
contracting business function
and commencement of
performing it internally
–GE, GM
Reverse
Innovation
• Innovation in developing
mkts & then marketing/ sell
them in developed markets
–GE: GE MAC 800, Tata
Motors: Tata Nano, Godrej:
Chotukool Refrigerator

3. 3
For more details:
kapoor.ritesh@gmail.com
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