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NI Media Developments and Trends 2011
- 1. Northern Ireland TGI 2011Media Developments and Trends
- 5. Keeping it local in Northern Ireland
- 6. Word of Mouth
- 7. What are NI consumers talking about
- 9. Favourite TV genres for women
- 10. Local radio on the up
- 12. Looking good in Northern Ireland
- 13. Utilities
- 15. GOLF “The mCILROY EFFECT” 80% Reading about golf in newspapers (compared to 2010) TGI_KantarMediaTarget Group Index Golf fans in NI 50% more likely to read or write twitter feeds 10 Aug TGI_KantarMediaTarget Group Index 20,000 more NI consumers interested in golf than in 2011 10 Aug McIlroyRoryRory McIlroy Northern Ireland... Golf Capital of the World!! 17 Jul 74% Reading about golf online (compared to 2010) Base: All Adults 15+ Source: NI TGI 2011
- 16. LOCALITY STRONG DEMAND FOR LOCAL PRODUCE 42% AGREE: “I always buy local food brands where available” Shoppers visiting local coffee shops: 12,000 NI 26% GB 18% Rise in number of NI shoppers visiting local bakeries (compared to 2010) Base: All Adults 15+ Source: NI TGI 2011
- 17. Word of mouth What are ni consumers talking about? Consumers posting reviews or comments online: Top Areas of Interest: Film: 72% Music: 69% Holidays & Travel: 72% Food & Drink: 67% Base: All Adults 15+ Source: NI TGI 2011
- 18. Tv GENRES Northern irish women’s favourite programmes Top 3 Programmes Genres (By Vert %): Any Drama – 67% [126] Soaps – 58% [132] Films – 40% [94] Coronation Street (56%) ITV1 Top Programme (by Vert %): EastEnders 50% BBC1 Emmerdale 44% ITV1 Come Dine With Me 40% C4 Dancing on Ice 39% ITV1 Strictly Come Dancing 38% BBC1 Base: All Adults 15+ Source: NI TGI 2011
- 19. Tv GENRES Northern irishMEN’s favourite programmes Top 3 Programmes Genres (By Vert %): Films – 45% [106] Sports News – 40% [166] Any Drama – 39% [73] UEFA Champions League (49%) ITV1 Top Programme (by Vert %): Match of the Day 49% BBC1 UTV Live @ 6 35% UTV ITV Evening News 34% UTV Sky Sports Live Football 34% Sky Sports 1 Newsline 6.30 33% BBC1 NI Base: All Adults 15+ Source: NI TGI 2011
- 20. RADIO KEEPING IT LOCAL IN NORTHERN IRELAND 2010: 24% of adults listen to local news and current affairs 2011: 28% of adults listen to local news and current affairs Base: All Adults 15+ Source: NI TGI 2011
- 21. BEAUTY TREATMENTS LOOKING GOOD IN NORTHERN IRELAND 2010 33% of women visit beauty salons 2011 41% of women visit beauty salons Women undergoing hair removal treatments: GB 12% NI 22% Base: All Adults 15+ Source: NI TGI 2011
- 22. UTILITY SUPPLIERSENERGISING NORTHERN IRELAND “43,500 Newspaper readers have changed gas or electricity to a new supplier Base: Newspaper Readers Source: NI TGI 2011