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The	
  %tle	
  of	
  this	
  session	
  is	
  incredibly	
  broad	
  –	
  what’s	
  ECM?	
  And	
  what’s	
  a	
  great	
  KM	
  
idea?	
  –	
  We	
  have	
  spent	
  many	
  long-­‐distance	
  phone	
  calls	
  trying	
  to	
  agree	
  a	
  shared	
  
understanding	
  for	
  this	
  presenta%on.	
  
We	
  recognise	
  therefore	
  that	
  there	
  are	
  probably	
  as	
  many	
  ways	
  to	
  interpret	
  this	
  topic	
  
as	
  there	
  are	
  of	
  you	
  here	
  today.	
  But	
  we	
  hope	
  that	
  there’s	
  enough	
  here	
  for	
  you	
  each	
  to	
  
take	
  away	
  something	
  useful.	
  




                                                                                                                                              1	
  
Speaker	
  Bio:	
  
Kate	
  has	
  spent	
  over	
  10	
  years	
  designing	
  usable	
  informa%on	
  spaces	
  for	
  the	
  legal	
  
industry.	
  She	
  ini%ally	
  took	
  her	
  legal	
  educa%on	
  to	
  one	
  of	
  the	
  early	
  pioneers	
  in	
  online	
  
legal	
  publishing,	
  developing	
  deep	
  exper%se	
  in	
  informa%on	
  architecture,	
  content	
  
strategy	
  and	
  the	
  design	
  of	
  useful,	
  usable	
  and	
  engaging	
  user	
  experiences.	
  In	
  2007,	
  
Kate	
  started	
  her	
  own	
  consul%ng	
  prac%ce	
  where	
  she	
  worked	
  with	
  the	
  U.K.'s	
  leading	
  
law	
  firms	
  to	
  design	
  and	
  execute	
  innova%ve	
  digital	
  strategies.	
  Now	
  in	
  Canada,	
  Kate	
  is	
  a	
  
passionate	
  advocate	
  for	
  puRng	
  users	
  first	
  and	
  ensuring	
  firms	
  have	
  the	
  right	
  
informa%on	
  architecture,	
  processes	
  and	
  governance	
  to	
  leverage	
  their	
  extensive	
  
technology	
  investments.	
  	
  




                                                                                                                                      2	
  
Respect	
  to	
  Mark	
  here	
  for	
  this	
  quote	
  that	
  inspired	
  our	
  theme	
  and	
  we’ve	
  used	
  to	
  
structure	
  our	
  session	
  this	
  aUernoon	
  




                                                                                                                              3	
  
That	
  quote	
  leads	
  us	
  to	
  ask:	
  how	
  do	
  we	
  turn	
  these	
  great	
  blocks	
  of	
  marble…	
  




                                                                                                                         4	
  
…into	
  something	
  useful,	
  beau%ful	
  and	
  %meless?	
  




                                                                   5	
  
I	
  think	
  the	
  answer	
  may	
  lie	
  in	
  the	
  power	
  of	
  threes	
  
(and	
  I	
  don’t	
  mean	
  your	
  three	
  panellists…)	
  




                                                                                      6	
  
This	
  is	
  our	
  ECM/KM	
  Triangle.	
  
We	
  have	
  come	
  up	
  with	
  what	
  we	
  think	
  are	
  3	
  of	
  the	
  key	
  issues	
  within	
  the	
  3	
  points	
  of	
  
this	
  triangle	
  (Data	
  –	
  Tools	
  –	
  Vision).	
  	
  
If	
  you’re	
  aaemp%ng	
  to	
  turn	
  a	
  great	
  KM	
  idea	
  into	
  something	
  tangible	
  then	
  you	
  need	
  
to	
  make	
  room	
  for	
  each	
  of	
  these	
  during	
  your	
  project.	
  
I	
  will	
  make	
  three	
  brief	
  points	
  about	
  each	
  of	
  these	
  components	
  before	
  handing	
  over	
  
to	
  Karen	
  and	
  Mark	
  to	
  show	
  you	
  how	
  they	
  have	
  put	
  their	
  great	
  KM	
  ideas	
  into	
  prac%ce	
  	
  




                                                                                                                                              7	
  
A	
  word	
  about	
  triangles:	
  whilst	
  we	
  acknowledge	
  that	
  some	
  of	
  our	
  project	
  triangles	
  
tend	
  to	
  force	
  us	
  to	
  make	
  compromises…	
  




                                                                                                                           8	
  
…	
  that	
  does	
  not	
  make	
  them	
  impossible	
  to	
  use	
  as	
  guides	
  for	
  project	
  success.	
  




                                                                                                                        9	
  
So,	
  first	
  up,	
  our	
  data.	
  Our	
  big	
  blocks	
  of	
  marble	
  siRng	
  unformed.	
  




                                                                                                       10	
  
As	
  they	
  say:	
  if	
  in	
  doubt,	
  go	
  Dilbert.	
  	
  
(Here’s	
  one	
  from	
  September	
  2001	
  about	
  the	
  badness	
  of	
  data.	
  Apologies	
  to	
  those	
  
reading	
  these	
  slides	
  in	
  handouts	
  but	
  I	
  only	
  bought	
  the	
  license	
  for	
  presenta%on	
  use.)	
  
	
  
Our	
  data	
  is	
  locked	
  in	
  silos.	
  
Even	
  if	
  we	
  know	
  what	
  we	
  own;	
  its	
  value	
  is	
  oUen	
  unknown.	
  
	
  
Some	
  of	
  us	
  are	
  having	
  some	
  successes	
  using	
  tools	
  to	
  extract	
  and	
  analyse	
  this	
  data	
  
(which	
  Mark	
  covers	
  in	
  his	
  presenta%on).	
  
	
  




                                                                                                                                  11	
  
One	
  of	
  the	
  primary	
  reasons	
  Dilbert’s	
  boss	
  can’t	
  “manage”	
  is	
  because	
  oUen	
  our	
  data	
  
has	
  no	
  referen%al	
  integrity.	
  
	
  
It’s	
  amazing	
  what	
  mashups,	
  BI	
  reports,	
  and	
  new	
  paaerns	
  for	
  decision-­‐making	
  can	
  be	
  
formed	
  by	
  joining	
  data	
  using	
  unique	
  keys	
  (Client	
  ID,	
  Maaer	
  ID,	
  Document	
  ID,	
  
TimeKeeper	
  ID)	
  and	
  that	
  allow	
  the	
  metadata	
  added	
  throughout	
  the	
  lifecycle	
  to	
  be	
  
inherited,	
  referenced	
  and	
  used	
  in	
  new	
  ways.	
  
	
  
One	
  firm	
  –	
  let’s	
  call	
  them	
  Firm	
  Leonardo	
  has	
  figured	
  this	
  out	
  early.	
  Each	
  new	
  KM	
  idea	
  
allows	
  them	
  to	
  tackle	
  another	
  element	
  of	
  their	
  data	
  referen%al	
  integrity	
  process	
  and	
  
clean	
  it	
  up.	
  
Other	
  firms	
  –	
  let’s	
  call	
  this	
  one	
  Firm	
  Donatello	
  prefers	
  to	
  hide	
  their	
  head	
  in	
  the	
  sand	
  
and	
  will	
  buy	
  the	
  next	
  ‘silver	
  bullet’	
  technology	
  in	
  the	
  hope	
  that	
  something	
  can	
  auto-­‐
magically	
  be	
  done	
  about	
  it	
  rather	
  than	
  rolling	
  up	
  one’s	
  sleeves	
  and	
  geRng	
  your	
  hands	
  
dirty	
  with	
  the	
  data	
  to	
  join	
  it	
  up.	
  




                                                                                                                                             12	
  
Is	
  there	
  a	
  firm	
  leU	
  on	
  the	
  planet	
  that	
  hasn’t	
  realised	
  that	
  the	
  quality	
  of	
  their	
  data	
  is	
  
just	
  a	
  bit	
  rubbish?	
  
Dear	
  Oscar	
  at	
  Old	
  Street	
  on	
  my	
  way	
  to	
  work	
  in	
  London	
  town.	
  Rubbish	
  In.	
  Rubbish	
  
Out.	
  
	
  
For	
  Dilbert’s	
  Boss	
  to	
  be	
  able	
  to	
  ‘manage	
  data’	
  we	
  need	
  to	
  make	
  sense	
  of	
  it.	
  	
  
It	
  needs	
  standardizing,	
  normalizing,	
  reconciling.	
  It	
  needs	
  untangling.	
  
It	
  needs	
  cleaning	
  and	
  cleansing	
  to	
  create	
  more	
  accurate,	
  reliable	
  and	
  useful	
  outputs	
  
on	
  an	
  ECM	
  planorm	
  (such	
  as	
  we	
  will	
  show	
  on	
  SharePoint	
  or	
  Recommind).	
  




                                                                                                                                                 13	
  
Before	
  Leonardo,	
  portraits	
  of	
  women	
  were	
  in	
  profile,	
  showing	
  only	
  half	
  the	
  face	
  and	
  
nothing	
  below	
  the	
  shoulders.	
  	
  Here	
  Leonardo	
  turns	
  the	
  subject	
  almost	
  full	
  on	
  towards	
  
the	
  viewer,	
  and	
  includes	
  her	
  hands	
  -­‐	
  as	
  if	
  to	
  say,	
  "Here	
  she	
  is,	
  all	
  of	
  her,	
  fully	
  
revealed."	
  	
  But	
  of	
  course	
  he's	
  only	
  shown	
  the	
  parts	
  of	
  her	
  fit	
  for	
  public	
  consump%on.	
  	
  
The	
  personal	
  and	
  private	
  remain	
  hidden	
  behind	
  that	
  smile	
  and	
  those	
  eyes.	
  
	
  
We	
  need	
  to	
  know	
  what	
  can	
  and	
  should	
  be	
  shared	
  with	
  others.	
  	
  
We	
  need	
  to	
  know	
  how	
  to	
  reassure	
  lawyers	
  that	
  revealing	
  some	
  informa%on	
  is	
  OK.	
  
We	
  need	
  to	
  find	
  the	
  data	
  that	
  is	
  strictly	
  private	
  or	
  strictly	
  personal	
  and	
  lock	
  that	
  
down.	
  
	
  
We’ve	
  all	
  heard	
  the	
  stories	
  from	
  firms	
  about	
  what	
  can	
  inadvertently	
  get	
  revealed	
  
during	
  some	
  of	
  these	
  KM/ECM	
  projects.	
  Mark	
  &	
  Karen/Suzanne	
  also	
  have	
  stories	
  to	
  
share.	
  
We	
  can	
  learn	
  from	
  these	
  stories	
  and	
  examples	
  and	
  be	
  prepared	
  to	
  build	
  in	
  the	
  %me	
  
to	
  fully	
  analyse	
  and	
  crunch	
  the	
  data	
  so	
  we	
  avoid	
  making	
  the	
  same	
  mistakes.	
  




                                                                                                                                              14	
  
Secondly,	
  our	
  tools.	
  How	
  we’ll	
  use	
  what	
  we	
  have	
  (or	
  buy	
  new	
  ones)	
  to	
  get	
  what	
  we	
  
want.	
  




                                                                                                                                       15	
  
As	
  Mark	
  says:	
  there	
  is	
  more	
  than	
  one	
  way	
  to	
  skin	
  a	
  cat	
  to	
  deliver	
  our	
  projects	
  –	
  but	
  
please	
  not	
  this	
  one	
  




                                                                                                                                                 16	
  
Finally	
  within	
  the	
  walls	
  of	
  our	
  law	
  firms,	
  we	
  now	
  have	
  access	
  to	
  some	
  of	
  the	
  shiniest	
  
technologies	
  around.	
  
Huge	
  powerhouses	
  of	
  func%onality	
  and	
  even,	
  shockingly,	
  some	
  beau%fully	
  designed	
  
tools	
  too.	
  	
  
Like	
  those	
  working	
  in	
  funkier	
  industries	
  have	
  been	
  using	
  for	
  years.	
  	
  
Some	
  of	
  these	
  disrup%ng	
  technologies	
  may	
  be,	
  well,	
  disrup%ve,	
  but	
  the	
  same	
  
ques%ons	
  are	
  common	
  to	
  them	
  all:	
  
-­‐  What	
  do	
  our	
  tools	
  actually	
  do?	
  
-­‐  Let’s	
  do	
  some	
  feature	
  analysis;	
  how	
  can	
  we	
  get	
  what	
  we	
  want	
  from	
  our	
  data	
  using	
  
     these	
  tools?	
  
-­‐  How	
  much	
  configura%on	
  is	
  that	
  going	
  to	
  involve?	
  
-­‐  How	
  much	
  should	
  we	
  s%ck	
  with	
  OOTB?	
  We	
  know	
  that	
  it	
  will	
  simplify	
  any	
  upgrade	
  
     process	
  in	
  the	
  long-­‐term	
  but	
  may	
  limit	
  us	
  to	
  only	
  thinking	
  within	
  that	
  “paint-­‐by-­‐
     numbers”	
  box	
  in	
  the	
  short	
  term.	
  




                                                                                                                                           17	
  
Enterprise	
  Content	
  Management	
  projects,	
  of	
  the	
  kinds	
  Karen/Suzanne	
  and	
  Mark	
  are	
  
going	
  to	
  talk	
  about,	
  and	
  more	
  besides,	
  involve	
  integra%on.	
  	
  
To	
  build	
  our	
  intranets,	
  portals,	
  exper%se,	
  maaer	
  &	
  client	
  pages	
  and	
  extranets,	
  KM	
  
systems,	
  Enterprise	
  Search,	
  content	
  cura%on	
  &	
  current	
  awareness	
  solu%ons,	
  financial	
  
dashboards	
  and	
  so	
  on,	
  all	
  involve	
  mashing	
  up	
  our	
  data	
  and/or	
  integra%ng	
  
applica%ons.	
  
	
  
On	
  the	
  one	
  hand	
  we	
  have	
  data	
  integra%on	
  involving	
  ETL	
  tools	
  and	
  SQL	
  (and	
  therefore	
  
indexing	
  that	
  data	
  as	
  Mark	
  will	
  describe).	
  
While	
  on	
  the	
  other	
  we	
  have	
  applica%on	
  integra%on	
  for	
  SOA,	
  with	
  API	
  calls	
  to	
  systems	
  
pulling	
  back	
  data	
  for	
  displaying	
  on	
  a	
  new	
  UI	
  (such	
  as	
  SharePoint	
  that	
  Suzanne	
  will	
  
explain)	
  




                                                                                                                                    18	
  
Sadly	
  most	
  of	
  our	
  tools	
  have	
  poor	
  user	
  experiences.	
  The	
  UIs	
  are	
  poorly	
  designed.	
  
They	
  are	
  not	
  usable,	
  useful	
  or	
  engaging.	
  
Whilst	
  ‘design’	
  is	
  oUen	
  forgoaen	
  by	
  vendors	
  on	
  the	
  tools	
  we	
  buy	
  off	
  the	
  shelf,	
  we	
  
have	
  the	
  opportunity	
  to	
  focus	
  on	
  designing	
  intui%ve	
  user	
  experiences	
  on	
  our	
  internal	
  
projects.	
  	
  
Not	
  just	
  that	
  the	
  interface	
  ‘looks	
  preay’	
  and	
  matches	
  the	
  corporate	
  colours,	
  but	
  that	
  
it	
  is	
  task-­‐oriented	
  for	
  our	
  lawyers	
  and	
  follows	
  core	
  user-­‐centred	
  design	
  processes	
  
(more	
  about	
  that	
  in	
  a	
  mo).	
  




                                                                                                                                    19	
  
In	
  my	
  experience	
  soUware	
  is	
  just	
  a	
  small	
  propor%on	
  of	
  the	
  total	
  cost	
  of	
  introducing	
  
and	
  running	
  a	
  system.	
  We	
  need	
  to	
  understand	
  what’s	
  really	
  involved	
  to	
  deliver	
  our	
  
projects	
  on	
  %me,	
  to	
  budget,	
  and	
  meet	
  our	
  users’	
  expecta%ons.	
  
	
  
We	
  also	
  need	
  to	
  remember	
  that,	
  as	
  always,	
  the	
  tools	
  are	
  our	
  enablers	
  (even	
  if	
  they	
  
may	
  be	
  cooler	
  and	
  funkier	
  tools	
  nowadays).	
  
	
  
It	
  is	
  what	
  we	
  do	
  with	
  those	
  tools	
  that	
  makes	
  the	
  difference.	
  




                                                                                                                                      20	
  
And	
  therefore	
  you	
  need	
  a	
  vision.	
  You	
  need	
  to	
  understand	
  what	
  it	
  is	
  you	
  want.	
  




                                                                                                                             21	
  
And	
  design	
  maaers.	
  
We	
  need	
  visionaries	
  and	
  visions	
  for	
  what	
  we	
  want	
  to	
  get	
  out	
  of	
  our	
  data	
  and	
  use	
  our	
  
tools	
  for.	
  
We	
  aaend	
  conferences	
  like	
  this	
  one	
  and	
  listen	
  to	
  the	
  visions	
  that	
  others	
  have	
  –	
  such	
  
as	
  those	
  that	
  Karen	
  and	
  Mark	
  will	
  describe.	
  
We	
  listen	
  to	
  vendors	
  as	
  they	
  describe	
  what’s	
  possible	
  with	
  their	
  tools.	
  
We	
  read	
  inspiring	
  ar%cles	
  and	
  case	
  studies	
  to	
  let	
  our	
  imagina%ons	
  escape	
  the	
  box.	
  
	
  
Allowing	
  us	
  to	
  see	
  David	
  within	
  that	
  block	
  of	
  marble,	
  or	
  a	
  Monet	
  on	
  that	
  blank	
  
canvas.	
  Or	
  indeed	
  a	
  beau%ful	
  phone.	
  




                                                                                                                                             22	
  
Apprecia%ng	
  and	
  leveraging	
  the	
  design	
  skills	
  of	
  your	
  team	
  is	
  important.	
  	
  
The	
  design	
  of	
  your	
  solu%on	
  both	
  architecturally	
  and	
  its	
  user	
  interface	
  impacts	
  the	
  
success	
  of	
  your	
  project.	
  
But	
  as	
  we	
  know,	
  law	
  firms	
  are	
  a	
  difficult	
  place	
  for	
  design	
  to	
  really	
  flourish;	
  ‘design-­‐by-­‐
commiaee’	
  is	
  a	
  derogatory	
  term	
  applied	
  to	
  anything	
  that	
  has	
  been	
  poorly	
  designed.	
  
This	
  problem	
  is	
  oUen	
  compounded	
  at	
  firms	
  where	
  the	
  commiaee	
  is	
  lacking	
  any	
  
formal	
  design	
  skills	
  so	
  that	
  the	
  only	
  topic	
  that	
  the	
  team	
  have	
  any	
  confidence	
  in	
  
expressing	
  is	
  the	
  colour	
  of	
  the	
  UI.	
  
	
  
But	
  while	
  we’re	
  not	
  all	
  lucky	
  enough	
  to	
  have	
  a	
  Steve	
  Jobs	
  to	
  refer	
  design	
  decisions	
  to,	
  
or	
  a	
  professional	
  designer	
  on-­‐staff,	
  we	
  can	
  employ	
  good	
  co-­‐crea%on	
  or	
  collabora%ve	
  
design	
  prac%ces	
  by	
  leveraging	
  the	
  design	
  skills	
  of	
  our	
  team.	
  
And	
  whilst	
  you’ll	
  s%ll	
  need	
  a	
  final	
  arbiter	
  or	
  decision-­‐maker	
  during	
  the	
  design	
  process,	
  
your	
  focus	
  should	
  be	
  on	
  finding	
  a	
  good	
  cross-­‐func%onal,	
  mul%-­‐disciplinary	
  team	
  that	
  
share	
  the	
  vision	
  for	
  the	
  project	
  and	
  can	
  work	
  well	
  together	
  discussing,	
  researching	
  
and	
  tes%ng	
  design	
  op%ons.	
  	
  
This	
  approach	
  will	
  help	
  avoid	
  many	
  of	
  the	
  pinalls	
  of	
  commiaee	
  design.	
  




                                                                                                                                              23	
  
Good	
  IT/KM	
  projects	
  map	
  core	
  architectural	
  and	
  design	
  objec%ves	
  to	
  the	
  business’	
  
needs	
  and	
  goals.	
  
How	
  oUen	
  do	
  we	
  hear	
  “Make	
  it	
  like	
  Google”?	
  (Or	
  has	
  that	
  now	
  been	
  replaced	
  with	
  
“Make	
  it	
  like	
  my	
  iPad”?)	
  
But	
  what	
  does	
  that	
  actually	
  mean?	
  What	
  are	
  the	
  underlying	
  design	
  and	
  architectural	
  
principles	
  that	
  can	
  turn	
  the	
  business	
  objec%ve	
  for	
  ‘maaer	
  pages’	
  into	
  clear	
  design	
  
principles,	
  such	
  as	
  making	
  sure	
  there	
  is	
  lots	
  of	
  white	
  space	
  on	
  the	
  UI?	
  
Core	
  design	
  principles	
  or	
  ‘heuris%cs’	
  for	
  designing	
  web	
  interfaces	
  or	
  search	
  pages	
  
exist	
  on	
  the	
  Web	
  and	
  can	
  help	
  inform	
  your	
  future	
  decision-­‐making	
  as	
  you	
  design,	
  
build	
  and	
  test.	
  
	
  




                                                                                                                                  24	
  
And	
  finally,	
  great	
  ideas	
  need	
  communica%ng!	
  
You	
  need	
  to	
  communicate	
  your	
  vision	
  to	
  mul%ple	
  stakeholders	
  throughout	
  the	
  firm:	
  
-­‐  to	
  the	
  board	
  for	
  ongoing	
  cost	
  and	
  execu%ve	
  decision-­‐making	
  
-­‐  to	
  the	
  technical	
  team	
  to	
  build	
  the	
  vision	
  into	
  something	
  tangible	
  
-­‐  to	
  end	
  users	
  for	
  buy-­‐in	
  and	
  adop%on	
  

Designers	
  and	
  architects	
  oUen	
  use	
  models	
  to	
  achieve	
  a	
  shared	
  vision	
  amongst	
  
mul%ple	
  stakeholders,	
  such	
  as	
  this	
  one	
  made	
  of	
  Christopher	
  Wren’s	
  early	
  design	
  of	
  St	
  
Paul’s.	
  Builders	
  couldn’t	
  read	
  complicated	
  architectural	
  blueprints	
  –	
  a	
  model	
  like	
  this	
  
made	
  such	
  shared	
  communica%on	
  possible.	
  
Similarly	
  informa%on	
  architects	
  might	
  draw	
  up	
  wireframes	
  and	
  other	
  models	
  to	
  show	
  
the	
  business	
  what	
  it	
  is	
  that	
  will	
  be	
  built,	
  and	
  that	
  also	
  show	
  technical	
  teams	
  what	
  
needs	
  to	
  be	
  built.	
  




                                                                                                                                       25	
  
OK,	
  so	
  that’s	
  enough	
  of	
  pondering	
  the	
  conceptual	
  and	
  abstract,	
  now	
  onto	
  the	
  
prac%cal…	
  




                                                                                                                      26	
  
And	
  now	
  here’s	
  Suzanne	
  from	
  Ropes	
  &	
  Gray	
  to	
  discuss	
  her	
  firm’s	
  great	
  KM	
  idea	
  that’s	
  
been	
  put	
  into	
  prac%ce…	
  




                                                                                                                                      27	
  

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Putting Great KM Ideas into Practice

  • 1. The  %tle  of  this  session  is  incredibly  broad  –  what’s  ECM?  And  what’s  a  great  KM   idea?  –  We  have  spent  many  long-­‐distance  phone  calls  trying  to  agree  a  shared   understanding  for  this  presenta%on.   We  recognise  therefore  that  there  are  probably  as  many  ways  to  interpret  this  topic   as  there  are  of  you  here  today.  But  we  hope  that  there’s  enough  here  for  you  each  to   take  away  something  useful.   1  
  • 2. Speaker  Bio:   Kate  has  spent  over  10  years  designing  usable  informa%on  spaces  for  the  legal   industry.  She  ini%ally  took  her  legal  educa%on  to  one  of  the  early  pioneers  in  online   legal  publishing,  developing  deep  exper%se  in  informa%on  architecture,  content   strategy  and  the  design  of  useful,  usable  and  engaging  user  experiences.  In  2007,   Kate  started  her  own  consul%ng  prac%ce  where  she  worked  with  the  U.K.'s  leading   law  firms  to  design  and  execute  innova%ve  digital  strategies.  Now  in  Canada,  Kate  is  a   passionate  advocate  for  puRng  users  first  and  ensuring  firms  have  the  right   informa%on  architecture,  processes  and  governance  to  leverage  their  extensive   technology  investments.     2  
  • 3. Respect  to  Mark  here  for  this  quote  that  inspired  our  theme  and  we’ve  used  to   structure  our  session  this  aUernoon   3  
  • 4. That  quote  leads  us  to  ask:  how  do  we  turn  these  great  blocks  of  marble…   4  
  • 5. …into  something  useful,  beau%ful  and  %meless?   5  
  • 6. I  think  the  answer  may  lie  in  the  power  of  threes   (and  I  don’t  mean  your  three  panellists…)   6  
  • 7. This  is  our  ECM/KM  Triangle.   We  have  come  up  with  what  we  think  are  3  of  the  key  issues  within  the  3  points  of   this  triangle  (Data  –  Tools  –  Vision).     If  you’re  aaemp%ng  to  turn  a  great  KM  idea  into  something  tangible  then  you  need   to  make  room  for  each  of  these  during  your  project.   I  will  make  three  brief  points  about  each  of  these  components  before  handing  over   to  Karen  and  Mark  to  show  you  how  they  have  put  their  great  KM  ideas  into  prac%ce     7  
  • 8. A  word  about  triangles:  whilst  we  acknowledge  that  some  of  our  project  triangles   tend  to  force  us  to  make  compromises…   8  
  • 9. …  that  does  not  make  them  impossible  to  use  as  guides  for  project  success.   9  
  • 10. So,  first  up,  our  data.  Our  big  blocks  of  marble  siRng  unformed.   10  
  • 11. As  they  say:  if  in  doubt,  go  Dilbert.     (Here’s  one  from  September  2001  about  the  badness  of  data.  Apologies  to  those   reading  these  slides  in  handouts  but  I  only  bought  the  license  for  presenta%on  use.)     Our  data  is  locked  in  silos.   Even  if  we  know  what  we  own;  its  value  is  oUen  unknown.     Some  of  us  are  having  some  successes  using  tools  to  extract  and  analyse  this  data   (which  Mark  covers  in  his  presenta%on).     11  
  • 12. One  of  the  primary  reasons  Dilbert’s  boss  can’t  “manage”  is  because  oUen  our  data   has  no  referen%al  integrity.     It’s  amazing  what  mashups,  BI  reports,  and  new  paaerns  for  decision-­‐making  can  be   formed  by  joining  data  using  unique  keys  (Client  ID,  Maaer  ID,  Document  ID,   TimeKeeper  ID)  and  that  allow  the  metadata  added  throughout  the  lifecycle  to  be   inherited,  referenced  and  used  in  new  ways.     One  firm  –  let’s  call  them  Firm  Leonardo  has  figured  this  out  early.  Each  new  KM  idea   allows  them  to  tackle  another  element  of  their  data  referen%al  integrity  process  and   clean  it  up.   Other  firms  –  let’s  call  this  one  Firm  Donatello  prefers  to  hide  their  head  in  the  sand   and  will  buy  the  next  ‘silver  bullet’  technology  in  the  hope  that  something  can  auto-­‐ magically  be  done  about  it  rather  than  rolling  up  one’s  sleeves  and  geRng  your  hands   dirty  with  the  data  to  join  it  up.   12  
  • 13. Is  there  a  firm  leU  on  the  planet  that  hasn’t  realised  that  the  quality  of  their  data  is   just  a  bit  rubbish?   Dear  Oscar  at  Old  Street  on  my  way  to  work  in  London  town.  Rubbish  In.  Rubbish   Out.     For  Dilbert’s  Boss  to  be  able  to  ‘manage  data’  we  need  to  make  sense  of  it.     It  needs  standardizing,  normalizing,  reconciling.  It  needs  untangling.   It  needs  cleaning  and  cleansing  to  create  more  accurate,  reliable  and  useful  outputs   on  an  ECM  planorm  (such  as  we  will  show  on  SharePoint  or  Recommind).   13  
  • 14. Before  Leonardo,  portraits  of  women  were  in  profile,  showing  only  half  the  face  and   nothing  below  the  shoulders.    Here  Leonardo  turns  the  subject  almost  full  on  towards   the  viewer,  and  includes  her  hands  -­‐  as  if  to  say,  "Here  she  is,  all  of  her,  fully   revealed."    But  of  course  he's  only  shown  the  parts  of  her  fit  for  public  consump%on.     The  personal  and  private  remain  hidden  behind  that  smile  and  those  eyes.     We  need  to  know  what  can  and  should  be  shared  with  others.     We  need  to  know  how  to  reassure  lawyers  that  revealing  some  informa%on  is  OK.   We  need  to  find  the  data  that  is  strictly  private  or  strictly  personal  and  lock  that   down.     We’ve  all  heard  the  stories  from  firms  about  what  can  inadvertently  get  revealed   during  some  of  these  KM/ECM  projects.  Mark  &  Karen/Suzanne  also  have  stories  to   share.   We  can  learn  from  these  stories  and  examples  and  be  prepared  to  build  in  the  %me   to  fully  analyse  and  crunch  the  data  so  we  avoid  making  the  same  mistakes.   14  
  • 15. Secondly,  our  tools.  How  we’ll  use  what  we  have  (or  buy  new  ones)  to  get  what  we   want.   15  
  • 16. As  Mark  says:  there  is  more  than  one  way  to  skin  a  cat  to  deliver  our  projects  –  but   please  not  this  one   16  
  • 17. Finally  within  the  walls  of  our  law  firms,  we  now  have  access  to  some  of  the  shiniest   technologies  around.   Huge  powerhouses  of  func%onality  and  even,  shockingly,  some  beau%fully  designed   tools  too.     Like  those  working  in  funkier  industries  have  been  using  for  years.     Some  of  these  disrup%ng  technologies  may  be,  well,  disrup%ve,  but  the  same   ques%ons  are  common  to  them  all:   -­‐  What  do  our  tools  actually  do?   -­‐  Let’s  do  some  feature  analysis;  how  can  we  get  what  we  want  from  our  data  using   these  tools?   -­‐  How  much  configura%on  is  that  going  to  involve?   -­‐  How  much  should  we  s%ck  with  OOTB?  We  know  that  it  will  simplify  any  upgrade   process  in  the  long-­‐term  but  may  limit  us  to  only  thinking  within  that  “paint-­‐by-­‐ numbers”  box  in  the  short  term.   17  
  • 18. Enterprise  Content  Management  projects,  of  the  kinds  Karen/Suzanne  and  Mark  are   going  to  talk  about,  and  more  besides,  involve  integra%on.     To  build  our  intranets,  portals,  exper%se,  maaer  &  client  pages  and  extranets,  KM   systems,  Enterprise  Search,  content  cura%on  &  current  awareness  solu%ons,  financial   dashboards  and  so  on,  all  involve  mashing  up  our  data  and/or  integra%ng   applica%ons.     On  the  one  hand  we  have  data  integra%on  involving  ETL  tools  and  SQL  (and  therefore   indexing  that  data  as  Mark  will  describe).   While  on  the  other  we  have  applica%on  integra%on  for  SOA,  with  API  calls  to  systems   pulling  back  data  for  displaying  on  a  new  UI  (such  as  SharePoint  that  Suzanne  will   explain)   18  
  • 19. Sadly  most  of  our  tools  have  poor  user  experiences.  The  UIs  are  poorly  designed.   They  are  not  usable,  useful  or  engaging.   Whilst  ‘design’  is  oUen  forgoaen  by  vendors  on  the  tools  we  buy  off  the  shelf,  we   have  the  opportunity  to  focus  on  designing  intui%ve  user  experiences  on  our  internal   projects.     Not  just  that  the  interface  ‘looks  preay’  and  matches  the  corporate  colours,  but  that   it  is  task-­‐oriented  for  our  lawyers  and  follows  core  user-­‐centred  design  processes   (more  about  that  in  a  mo).   19  
  • 20. In  my  experience  soUware  is  just  a  small  propor%on  of  the  total  cost  of  introducing   and  running  a  system.  We  need  to  understand  what’s  really  involved  to  deliver  our   projects  on  %me,  to  budget,  and  meet  our  users’  expecta%ons.     We  also  need  to  remember  that,  as  always,  the  tools  are  our  enablers  (even  if  they   may  be  cooler  and  funkier  tools  nowadays).     It  is  what  we  do  with  those  tools  that  makes  the  difference.   20  
  • 21. And  therefore  you  need  a  vision.  You  need  to  understand  what  it  is  you  want.   21  
  • 22. And  design  maaers.   We  need  visionaries  and  visions  for  what  we  want  to  get  out  of  our  data  and  use  our   tools  for.   We  aaend  conferences  like  this  one  and  listen  to  the  visions  that  others  have  –  such   as  those  that  Karen  and  Mark  will  describe.   We  listen  to  vendors  as  they  describe  what’s  possible  with  their  tools.   We  read  inspiring  ar%cles  and  case  studies  to  let  our  imagina%ons  escape  the  box.     Allowing  us  to  see  David  within  that  block  of  marble,  or  a  Monet  on  that  blank   canvas.  Or  indeed  a  beau%ful  phone.   22  
  • 23. Apprecia%ng  and  leveraging  the  design  skills  of  your  team  is  important.     The  design  of  your  solu%on  both  architecturally  and  its  user  interface  impacts  the   success  of  your  project.   But  as  we  know,  law  firms  are  a  difficult  place  for  design  to  really  flourish;  ‘design-­‐by-­‐ commiaee’  is  a  derogatory  term  applied  to  anything  that  has  been  poorly  designed.   This  problem  is  oUen  compounded  at  firms  where  the  commiaee  is  lacking  any   formal  design  skills  so  that  the  only  topic  that  the  team  have  any  confidence  in   expressing  is  the  colour  of  the  UI.     But  while  we’re  not  all  lucky  enough  to  have  a  Steve  Jobs  to  refer  design  decisions  to,   or  a  professional  designer  on-­‐staff,  we  can  employ  good  co-­‐crea%on  or  collabora%ve   design  prac%ces  by  leveraging  the  design  skills  of  our  team.   And  whilst  you’ll  s%ll  need  a  final  arbiter  or  decision-­‐maker  during  the  design  process,   your  focus  should  be  on  finding  a  good  cross-­‐func%onal,  mul%-­‐disciplinary  team  that   share  the  vision  for  the  project  and  can  work  well  together  discussing,  researching   and  tes%ng  design  op%ons.     This  approach  will  help  avoid  many  of  the  pinalls  of  commiaee  design.   23  
  • 24. Good  IT/KM  projects  map  core  architectural  and  design  objec%ves  to  the  business’   needs  and  goals.   How  oUen  do  we  hear  “Make  it  like  Google”?  (Or  has  that  now  been  replaced  with   “Make  it  like  my  iPad”?)   But  what  does  that  actually  mean?  What  are  the  underlying  design  and  architectural   principles  that  can  turn  the  business  objec%ve  for  ‘maaer  pages’  into  clear  design   principles,  such  as  making  sure  there  is  lots  of  white  space  on  the  UI?   Core  design  principles  or  ‘heuris%cs’  for  designing  web  interfaces  or  search  pages   exist  on  the  Web  and  can  help  inform  your  future  decision-­‐making  as  you  design,   build  and  test.     24  
  • 25. And  finally,  great  ideas  need  communica%ng!   You  need  to  communicate  your  vision  to  mul%ple  stakeholders  throughout  the  firm:   -­‐  to  the  board  for  ongoing  cost  and  execu%ve  decision-­‐making   -­‐  to  the  technical  team  to  build  the  vision  into  something  tangible   -­‐  to  end  users  for  buy-­‐in  and  adop%on   Designers  and  architects  oUen  use  models  to  achieve  a  shared  vision  amongst   mul%ple  stakeholders,  such  as  this  one  made  of  Christopher  Wren’s  early  design  of  St   Paul’s.  Builders  couldn’t  read  complicated  architectural  blueprints  –  a  model  like  this   made  such  shared  communica%on  possible.   Similarly  informa%on  architects  might  draw  up  wireframes  and  other  models  to  show   the  business  what  it  is  that  will  be  built,  and  that  also  show  technical  teams  what   needs  to  be  built.   25  
  • 26. OK,  so  that’s  enough  of  pondering  the  conceptual  and  abstract,  now  onto  the   prac%cal…   26  
  • 27. And  now  here’s  Suzanne  from  Ropes  &  Gray  to  discuss  her  firm’s  great  KM  idea  that’s   been  put  into  prac%ce…   27