8. Wait for the Open API Magic
•
•
•
•
•
Open a window on your product
Enter the app economy
Fostering innovation
Creating an ecosystem
Growing your company’s business
Wait? Really?
9. Early adopters start using it …
Your company
HR, Ops, Finance, BusAdmin…
Engineering
Support & Feature
requests
Product
Tech
Development
R&D
Sales & Marketing
Sales
BizDev
Marco
m
11. Your product moves to a new
version…
Your company
HR, Ops, Finance, BusAdmin…
Engineering
Community
Support & Feature
Management
requests
Product Product evolutions
Tech
Development
R&D
Sales & Marketing
Sales
BizDev
Marco
m
15. Whatever your API type is
•
•
•
•
API = product (Twilio)
API projects the product (Deezer)
The API promotes the product (Deezer)
The API powers & feeds the product
(Deezer/Twitter)
Source: 3Scale
16. Find new partnerships
Your company
HR, Ops, Finance, BusAdmin, Legal…
Engineering
Community
Support & Feature
Management
requests
Product Product evolutions
Tech
Development
R&D
Partner strategic
offerings
Sales & Marketing
Sales
BizDev
Marco
m
App promotion
18. Time for a business model
Your company
HR, Ops, Finance, BusAdmin, Legal…
Engineering
Sales & Marketing
Support & Feature
requests
Product Product evolutions
Tech
Development
R&D
Partner strategic
offerings
Commercial use
Sales
BizDev
Marco
m
App promotion
19. Where are the billions again?
Your company
HR, Ops, Finance, BusAdmin, Legal…
Engineering
Sales & Marketing
Support & Feature
requests
Product Product evolutions
Tech
Development
R&D
Partner strategic
offerings
Community
Management
Commercial use
Sales
Analytics
BizDev
Marco
m
App promotion
20. Numbers, numbers please!
• Your overall API usage
• Who uses it
• Who uses what
• Who drives you users/revenue?
& loop on that
21. And suddenly…
Your company
HR, Ops, Finance, BusAdmin…
Engineering
Sales & Marketing
Support & Feature
requests
Product Product evolutions
Tech
Development
R&D
Partner strategic
offerings
Community
Management
Commercial use
Sales
Analytics
BizDev
Marco
m
App promotion
23. But it’s not like
Your company
HR, Ops, Finance, BusAdmin…
Engineering
Sales & Marketing
Support & Feature
requests
Product Product evolutions
Tech
Development
R&D
Partner strategic
offerings
Commercial use
Sales
Analytics
BusDe
v
Marco
m
App promotion
24. You’ll have to find the right
people
Tech
Architects
Engineers
DBAs
API Product Manager
Developer Evangelist
Platform Marketing
Partner Support
Sales & Marketing
Business Development
App Marketing Manager