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Multiple
  personalities
Does your
 yearbook
have them?
Your school does.
The yearbook should, too.

Incorporating multiple personalities has many benefits:
    More people in the book
    Better coverage
    More diversity
    Increased book sales
    Trains your staff to dig for stories
Been there, done that.
  Homecoming
  Team bonding
  Superlatives
  Learning a language by eating a food from the country
Personalize it
Incorporate personal accounts
Cover and Include more People and their lifestyles
Make it “my” book
Increases sales
Helps market the book
When people see your staff working and gathering data, they
know it is going to be good.
FACE IT:




 If they aren’t in it, they won’t like it.
FACE IT:




 If they aren’t in it, they won’t like it.
Make it personal




The readers need to feel connected to the book
Make it personal




The readers need to feel connected to the book
Make it personal




The readers need to feel connected to the book
Make it personal




The readers need to feel connected to the book
Cover every social group




variety
Cover every social group




variety
Cover every social group




variety
Fresh Perspectives




Tell stories that haven’t been told in the past
Fresh Perspectives




Tell stories that haven’t been told in the past
Fresh Perspectives




Tell stories that haven’t been told in the past
Fresh Perspectives




Tell stories that haven’t been told in the past
Fresh Perspectives




Tell stories that haven’t been told in the past
Fresh Perspectives




Tell stories that haven’t been told in the past
Superlatives




Change the photo treatment
Superlatives




Change the photo treatment
Superlatives




Change the photo treatment
Brainiacs




Change the photo treatment
Brainiacs




Change the photo treatment
Brainiacs




Change the photo treatment
Covering many personalities




diversity
Covering many personalities




diversity
Use interesting photo techniques




                   Cover leaders, captains, and
                   officers, and other major
                   players
Use interesting photo techniques




                   Cover leaders, captains, and
                   officers, and other major
                   players
Use interesting photo techniques




                   Cover leaders, captains, and
                   officers, and other major
                   players
Stories that matter




Personal beliefs
Stories that matter




Personal beliefs
Viewer Created Content




Personal Beliefs
Viewer Created Content




Personal Beliefs
No writing required




First Person Accounts
No writing required




First Person Accounts
No writing required




First Person Accounts
Tell stories
with
pictures


  What’s his story?
Tell stories
with
pictures


  What’s his story?
Tell stories
with
pictures

   Forget the
   mug shot
Tell stories
with
pictures

   Forget the
   mug shot
Profiles




Use a Q&A
Profiles




Use a Q&A
Covering many personalities




Using timelines
Covering many personalities




Using timelines
Covering many personalities




Using timelines
Covering many personalities




Increase the number of people in the book
Covering many personalities




Increase the number of people in the book
Covering many personalities




Increase the number of people in the book
Covering many personalities




A new take on the dominant
Covering many personalities




A new take on the dominant
Covering many personalities




A new take on the dominant. Multiple entry points.
Covering many personalities




A new take on the dominant. Multiple entry points.
Covering many personalities




Increase coverage opportunities. Keep your reader busy.
Covering many personalities




Increase coverage opportunities. Keep your reader busy.
Show every side




Cover the same event from differing points of view
Show every side




Cover the same event from differing points of view
Show every side




Cover the same event from differing points of view
Show every side




Cover the same event from differing points of view
Cover the mundane




With a fresh approach
Cover the mundane




With a fresh approach
Cover the mundane
Cover the mundane
Cover the mundane
Same idea, different presentation




    Used of a variety of picture sizes and content
Same, but different




                                                                                                                                                                                        timeline
                                                                                                                  SPOTLIGHT
                                                                                                                          “The hardest part of manag-
                                                                                                                          ing the athletic department is
                    For Ms. Betty Vail, the lab
                                                                                                                          keeping everything and ev-
                    in room 619 was where she
150


                                                                                                                          eryone organized. Scheduling
                    taught Physics Honors and
                                                                                                                          the sporting events as well as
   people




                    AP Physics B. While students
                                                                                                                          keeping them managed, the
                    were in the cafeteria eating
                                                                                                                          o cials lined up, and keeping
                    lunch with their friends, Vail,
                                                                                                                          the finances straight can be
                    Ms. Cheryl Woods, Algebra II
                                                                                                                                                                                                 BEFORE                                                                       & AFTER
                                                                                                                          challenging. Eligibility for play
                    Honors and AP Calculus AB
                                                                                Y ..
                                                                    S DAw .ks.
                                                                                                                                                                                                 “A” lunch @ 10:30 a.m.                                students leaving the lunchroom
                                                                                                                          based on school absences or
                    teacher, and Ms. Jean Gron-

                                                           N THeIsecondsinixtnepeee ds.
                                                                                                                          grades is also part of my daily
                    lund, Pre-Calculus teacher,
                                                          O y of th                                                             responsibilities. Olympia
                    met in this room and eat lunch
            SPOTLIGHT




                                                                              h rio                                              is home to many events
                                                           - Last da s for fifth and Caesar in
                    together and talk about
                                                                                            s                                    for the community as well
                                                                      rm
                                                            - Midte youts for Juliu
                    current events topics.

                                                                                                                                                                         LUNCH TIMES
                                                                      a tr                                                       as regional and district
                                                             - Dram
                    The room also hosted the                                    .
                                                                        itorium                  me                               playo s. Much like a
                                                                                       istrict ga Titans
                                                              the Aud
                    Physics Olympics, which
                                                                                 all D
                                                                         asketb                                                   teacher student rela-
                                                                                            e Lady
                    took place on April 14 and
                                                                                                                                                               “A” lunch                           4th period “B”
                                                               - Girls B st Ridge. Th                    e
                                                                                               -43 in th                          tionship, I have to meet
                    18, and is the home to the                            Ea
                                                                against the Knights 44 e.

                                                                                                                                                                                                                                      a FACE in the crowd:
                                                                                                                                                               10:30 a.m. - 11:05 a.m.             10:36 a.m. - 11:32 a.m.
                                                                                                                                  with parents and handle
                                                                                               m
                    school’s Science National
                                                                defeated nds of the ga                                            concerns, this is not the
                                                                           co
                    Honor Society chapter.
                                                                 last 3 se                                                                                     4th period “A”                      “B” lunch
                                                                                                                          best part of the job.”


                                                                                                                                                                                                                             “B” LUNCH
                                                                                                                                                               11:11 a.m. - 12:07 p.m.             11:32 a.m. - 12:07 p.m.
                           Ms. Betty Vail                                                                                     Mr. Tom Curran

                                                                                                                                                                                                                        january 17, 2008




                                                      in the BACKGROUND                                                                                                                                                                                  design by DAVIDNGUYEN; photo by FABIANVILLAMARIN
                                                                                                                                                                                                                   in the BACKGROUND
                                                                                                                                                              BEHIND the SCENES
                                                      A student “safe” spot
                                                                                            SAFE O ce: Room 617




                                                                                                                                                                                                                                                                                      lunch



                                                                                                                                                                                                         Awnings
                                                                                                                                                                                                                   An addition to the cafe.
                                                                                                                                                              She’s the one who cleans all
                                                      A group of students from all
COSTS and PRICES                                                                                                                                                                                                   In the past, outside seating
                                                                                                                                                                                                                                                       What do you think about lunch? How
                                                      walks of life meet in the SAFE
                                                                                                                                                              of the tables after each lunch.                      wasn’t always a comfortable
                                                      o ce during lunch as an alter-                                                                                                                                                                   does it feel to have only 35 minutes a
                                                                                                                                                                                                                   option. Either extreme sunlight
                                                      native to eating alone in the
                                                                                                                                                                                                                                                       day to eat?
                                 “TITAN”                                                                                                                                                                           and heat or bad weather, such
                                                      cafeteria. This time allowed stu-
                                                                                                                                                                                                                   as rain made it di cult to enjoy    “Lunch is a good length but would be
                                                      dents to talk with peer media-
                                  SPIRIT                                                                                                                                                                           lunch in the courtyard. Before      more relaxing if it was longer. It’s nice
                                                      tors and seeking help in a way
                                                                                                                    FASHION STATEMENT                                                                              the start of the school year,       that the janitors walk
                                                      that is both private and anony-
                                  GEAR                                                                                                                                                                             awnings were purchased by           around with trash cans.
                                                                                                                  “I love carrying my Hobo bag to
                                                      mous. It was also an opportu-
                                                                                                                                                                                                                   the school through the PTSA         They are very nice and
                                                                                                                  school because I can fit all of my           ROSEBUD JONES
                                                      nity to meet new people with
                                                                                                                                                                                                                   to relieve overcrowding in the      polite. Food is good, so
                                                                                                                  school work in it and it works just as
                                                      di erent perspectives. With a
                                                                                                                                                              JANITOR                                              cafeteria and allow eating in the   lunch is my favorite part of
                                                                                                                  well as a backpack.
                                                      welcoming and relaxing atmo-                                                                            “I love getting to know the                          open air. The Parent Teacher        the day. I don’t like being
                                                                                                                  I carry it so often
 Showing school pride as well as support-             sphere, the lunch bunch finds it                                                                         students especially since my                         Student Association held a          dismissed in sections. I
                                                                                                                  because it’s black;
 ing Titan spirit gear, with the OHS logo             easy to make friends and share                                                                          grandson attends the school                          fund-raiser asking for donations




                               A $20 approach
                                 fresh
                                                                                                                                                                                                                                                       don’t think it helps
                                                                                                                  therefore it matches
 was popular fashion among seniors.                   their stories in a comfortable                                                                          and plays football here. Many of                     to help create the awnings to       anything. Having “B”
                                                                                                                  with all of my outfits.”
                                                      atmosphere. The SAFE o ce                                                                               the students call me grandma.                        protect students from weather-
 CHRIS WIEDER                                                                                                                                                                                                                                          lunch makes the day
                                                                                                                  - Erin Bailey12ip
                                                      is run by Ms. Molly Sidwell and
             KEHR12                                                                                                                                           I’ve been here since the day the                     related elements.                   seem faster.”
                                                      Mr. Jeremy Bourst.                                                                                      school opened, and I plan on

                                                                                                                                                                                                                                                       Kathleen Duncanson10
                                                                                                                                                              being here until I retire.”
One more try
Be Inventive

How can I get more kids in the book? Where can we cover people
we haven’t in the past?
The Folio
The Index
Tell the back story
Whole-book link
Whole-book link
Whole-book link
Whole-book link
Whole-book link
Use the index



How can you use the index for coverage?
Don’t pass up an opportunity
Don’t pass up an opportunity
Use ads pages


How can you use ads pages to improve
coverage of people and events?
in the

 The number of text messages
 the average teen sends per
 week.
                                Look out world
         ~Samsung Survey
                                         here they come!
          Orlando Sentinel
          November 27, 2006


 Cost of a pair of Erin Low
 Rise Skinny jeans from Aber-
 crombie and Fitch.
    ~abercrombieandfitch.com




 The number of months that
 Britney Spears marriage to
 Kevin Federline lasted.
         ~People Magazine
          November 2006



 The number of Easy Buttons
 sold at Staples.
          ~The Boston Globe
           November 2006
                                                 Love you both,
                                                   Mom & Tom




    advertising                                                   by danielle king
MORE COVERAGE
MULTIPLE PERSONALITIES

GIVE YOUR STUDENTS A VOICE. GIVE YOUR BOOK A VOICE.
IS THIS A STORY WE SEE EVERY YEAR?
HOW CAN WE MAKE IT SPECIAL FOR THIS SCHOOL THIS YEAR?
LET YOUR STUDENTS PERSONALITIES SHINE.
THANK YOU

JEFF MOFFITT
YEARBOOK/ NEWSPAPER ADVISER
OLYMPIA HIGH SCHOOL
moffitj@ocps.net

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Multiple Personalities