The document summarizes a marketing manager's evaluation of their work promoting an in-house classical music event. It outlines personal strengths in communication, decision-making, and time management, as well as areas for improvement like being more open to criticism and having more accessible files. It then evaluates the marketing campaign, noting the website provided event information but lacked online ticket sales. Facebook, Twitter, and newspaper coverage were also used to promote the event. Overall, the team worked well together but could improve organization, decision-making, and time management in the future.

1. Evaluation - Marketing
Manager
A Classical Serenade

2. My Role
Marketing Manager

3. Personal Positives
•
Communication
•
Decision Making
•
Distribution of Work
•
Time Management
•
Organisation
Why?

4. Personal Negatives
•
Files Not Accessible To All
•
Not Knowing Print Quantities
•
Not Enough Deadlines
•
More Lists
•
Focus
•
More Open To Criticism
Why?

5. What We Wanted To Create

6. What We Created

8. Programme

9. In House Productions - Website

10. The Website
•
Positives
•
•
Had information on how to book tickets
•
Is easy to navigate (user-friendly)
•
•
Followed the theme
Looks professional
Negatives & To Add Next Time
•
No way to book tickets online
•
No photos or video about the event except the promotional
designs.

11. Facebook Like Page & Event
•
Positives
•
•
Good Image
•
All relevant information
•
•
Everybody has Facebook
Uses the theme
Negatives /Next Time
•
More Updates
•
Interact more with the audience.

12. Twitter
•
Positives
•
•
Helps create the brand identity
•
•
Popular
Follows the theme
Negatives /Next Time
•
Update More
•
Interact with the audience members
more!

13. In The Paper
•
Positives
•
•
•
Recognition
FREE advertising
Next Time
•
Organise more papers to cover the event.

14. Group Positives
•
Worked well as a team
•
Positive attitude
•
All contributed
•
All knew the goal
•
Able to work as a team

15. To Improve Next Time
•
Lack of organisation
•
Managers Meeting then Team Meeting
•
Nobody made choices
•
Not asking for help
•
Time management
•
Lists