Whether you have a Facebook account and page or not you can learn how to use Facebook to market your business. This workshop will focus on: • Utilizing the functions of Facebook Biz Pages o Post o About o Photos o Video o Events o Links o More • On how to develop a following (building community) • How to promote your products and services • Producing content to go viral • The role of Video in Facebook • The daily conversation of business and Facebook • Facebook Ads

1. Download this presentation at:
www.linkedin.com/in/jratkins85
www.facebook.com/jratkins85

2. Agenda
 3 Keys to Social Media Marketing
 Social Media Model
 Your Facebook Account
 Your Facebook Page
 Fans, Following, Community
 Promotion of Products & Services
 The role ofVideo in Facebook
 The daily conversation
 Resources

3. How does Facebook Work?

4. 3 Keys to Social Media Success
1. Be Interesting
2. Content is King
3. Give to Get

5. A Social Media Model
Web Site
Blog
LinkedIn Facebook
Twitter
You Tube
G+

6. Your Facebook Account

7. Your Facebook Biz Page

8. Building a Community
 Start with what you have
 The 3 Keys to Social Media Success
 Cross Market with other media
 Offer People to “Join the Conversation” by
liking your page
 One Relationship at a time

9. Promoting Products & Services
 Promote a Page
 Promote A Story
 Events
 Advertising
 Promotions
 Contests
 Games
 Surveys
 Recognition

10. Promote Page or Boost Page

11. Advertising on FaceBook
http://www.facebook.com/advertising/

12. The role ofVideo in Facebook
 It’s the next best thing to being there!
 Upload
 YouTube
 Casual
 Professional

13. The daily conversation
 Think of it as email, but others can & will
see it and they can join the conversation
 Similar to Blogging
 Conversational, not selling
 Building Relationships
 Is your Service Department Ready?
 Make time to communicate

14. Resources
 Groundswell by Charlene Li & Josh Bernoff
 Content Rules by C.C. Chapman
 Facebook Marketing by Steve Holzner
 The Thank You Economy by Gary Vanderchuck
 Social Media 2.0 by J.R.Atkins
 Mashable.com (blog and Facebook updates)

15. Download this presentation at:
www.linkedin.com/in/jratkins85
www.facebook.com/jratkins85
What do I do?
1. Conference Presentations
2. Executive Briefings & Workshops
3. Consulting Projects: Social Media,
Mobile Apps, Sales & Marketing