1. PROCUREMENT TECHNICAL ASSISTANCE CENTER
(PTAC)
Line Cards
Capability Statements
Past Performance Database
Pat Dotter
Southwestern MN PTAC Area Manager
www.mnptac.org
April 25, 2012

2. Business Cards
Purpose?
Criteria – Government Perspective
What is your Business?
What does your business do?
Where do I find your Business
Who do I talk to?
How can your BUSINESS help Uncle Sam?
Format?
Can a stranger tell what your business does?

3. Capabilities Statement
(Line Cards)
Electronic Extension of your Business Card –
₋ Much more information – NO BS, No fillers
₋ ONE page, business capabilities, information
₋ Core Competencies, Past performance
₋Differentiators
₋no less than 10pt font
₋ Design – Layout: your choice, pix(s)? (optional)
₋ Logos – Yes, for company & contracts or programs
Include the tag line, other branding?
₋ Balanced appearance, organized, informational,
stress the key points, name drop, wrap up

4. Capabilities Statement “DO’s”
• Brag about BUSINESS, Capabilities
(discrete, logo or statement, small print)
• Major accomplishments, projects, new
technology, new industry, etc.
• General personnel statements
• Past Projects, “includes”, largest project
• Extra Values, Problems you can solve
• Name drop the best

5. Capabilities Statement “DO’s”
• DUNS, CAGE, NAICS with descriptors
• Certifications, Verifications (federal first, then state)
• Phone, Fax, Professional email, physical
address with zip+4
• Business name, tagline if needed
• Web address, contact email
• Socio-economic category
• GSA Contract logos, program
• Name drop the best (speaks to capabilities)

6. Cap. Statement “DON’Ts”
 Focus on personal, personnel
 Brag about individual awards or
accomplishments
 Highlight the Boss
 Too many pictures
 Detracting background or pictures
 Small font or hard to read font

7. Capabilities Statement
Line Cards
 Focused on Business
 One page Elevator Speech (Capabilities)
 A “Snap Shot” of what the business can bring
to the table
 Include the criteria – NAICS, DUNS, CAGE,
Socio-Econ Goal, contacts, info, web
address, location, physical address, etc.
 Look Good, balanced, effective, communicate
YOUR JOB TO MAKE IT WORK

8. Line Cards
Line Card Review
&
Evaluation

9.  Capabilities Statement
(for contract)
•Used to evaluate the businesses capacity to perform
•Used to make final decision, B2B comparison
•Should include:
- experience
- past performance,
- key personnel & qualifications
- facilities, equipment
- understanding of work to be performed

10.  Capabilities Statement
• This should be a living document
• Updated on a regular basis
• Any time changes occur
• Different document created from this base
for each specific agency or solicitation
• Should align with the project focus
• Project focus changes, key people

11.  Past Performance Narrative
• This should be a living document base
• Created at end of every project
• Archived for future use in Solicitations
Narrative should include:
• Specifics of the project
• Attention to details, methods, systems
• Key personnel involved, qualifications
• Project focus, results

12.  Past Performance Narrative
Should also include:
• Any problems that occurred
• Subsequent resolutions
• Key players, names, contact info
• Key agency/company people, info,
contacts
From this database, future agency specific
documents will be created as needed

13.  Past Performance Narrative
Each new document created should:
• Align with the particular project focus
• Provide the appropriate key personnel
• Meet the requirements of that particular
solicitation (page limitations, font size)
• Follow all instructions
•Ultimate Goal – you project the exact type of
company, with exact capabilities for the
project proposed

14. Need help?
Call a PTAC Area Manager
visit our website:
www.mnptac.org
click on “Receive Assistance”