Mais conteúdo relacionado
Semelhante a Understanding and Communicating to customers 2010 (20)
Mais de Ateneo Graduate School of Business (20)
Understanding and Communicating to customers 2010
- 13. Consumer needs to receive your message! 3. Why? SENDER NOISE ENCODING MESSAGE MEDIA DECODING RECEIVER RESPONSE FEEDBACK
- 14. Listening saves us time, effort and money Sample of New Product Development: Swing 3. Why?
- 15. Listening saves us time, effort and money Sample of New Product Development: Swing 3. Why?
- 16. Listening saves us time, effort and money Sample of New Product Development: Swing 3. Why?
- 17. Listening saves us time, effort and money Sample of New Product Development: Swing 3. Why? Japanese Inventions
- 35. Many PR opportunities Publications Public Service Donations & Sponsorships 4. How? Masscom = SAPE News Speeches
- 36. Events & Experiences Concerts Movies Amusement Parks Cruise Birthdays 4. How? Masscom = SAPE Sports
- 40. 8 Steps for Effective IMC 1. Identify target market 2. Determine communication objective 3. Design message 4. How?
- 43. 7. Measure the communications’ results 8. Manage IMC process 8 Steps for Effective IMC 4. How?