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Social Media in the Networked World
1. The Rise of Social Media
in the Networked World
Jon Ingham
2. Introduction
• 20 years experience in IT, change and HR
consulting (Andersen, Penna, Buck)
• HR Director, Ernst & Young (Audit, Tax,
Corporate Finance, Consulting, Legal)
• Specialist in human capital management
• Increasing expertise in social capital
and its development (including
social media)
3. The Networked World
‘Real’ Virtual: Social Media
• Meetings • Blogs, podcasts
• Open plan offices • Wikis
• Staff restaurant • Folksonomies
• Associations (tagging, tag clouds)
• Socials • Syndication (RSS,
• Networking widgets, mashups)
• Directories • Social networking
4. Exploring Social Media
Connecting
Social Relationship
Capital Capital
Internal External
Organisation Brand
Capital Capital
Collecting
5.
6.
7.
8.
9.
10. Key Messages
Social media can support your firm’s
strategy, but:
• What is the strategy (social / relationship /
organisation / brand capital)?
• Will you focus on real or virtual activities?
• Are you ready for significant cultural
change?
11. Resources
• Allen & Overy: http://www.slideshare.net/tag/allenovery
• Ernst & Young:
http://www.facebook.com/ernstandyoungcareers?ref=nf
• H&R Block: http://twitter.com/HRBlock
• Goodwin Procter:
http://kmspace.blogspot.com/2008/04/wikis-in-sharepoint-
2007_17.html
• Callum Roberts: http://www.callumroberts.org/blog
• My blog: http://social-business.blogspot.com
• My survey: http://www.snipurl.com/socialconnecting