Social media & business

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Presentation Given as part of the Coventry University Business Insights Event 16th January 2013. An introduction to social media for business, by John Nunn of Tortrix Ltd.

Negócios

Social Media & Business

Copyright © Tortrix Ltd 2013

About Me
John Nunn
Tortrix Ltd
Solutions Architect / Managing Director

john@tortrix.net

@johnnunn | @tortrixltd
john.nunn.779 | tortrixltd

Copyright © Tortrix Ltd 2013

Social Media Sites

Copyright © Tortrix Ltd 2013

Social Media – explained by doughnuts

Copyright © Tortrix Ltd 2013

Tricks for success
• Use a number of social media sites.
• Regular and often updates.
• Have defined objectives.
• Ensure clear call to action.
• Register for event
• ‘like’ a page
• View a webpage

• Monitor, Monitor, Monitor

Copyright © Tortrix Ltd 2013

Facebook
• Largest Social Media Site
• over 1 billion active users
• Open to anyone over the age of 14.
• Must be a real person
• Companies only have pages, managed by users.
www.facebook.com • People have friends
• People ‘Like’ Pages.

www.facebook.com/john.nunn.779
www.facebook.com/tortrixltd
Copyright © Tortrix Ltd 2013

Twitter
• Micro blogging site
• Maximum 140 characters

• Over 200 million active users
twitter.com
• Over 340 million tweets per day

• Advertising
• Promoted Account
• Promoted Tweets
@johnnun
@tortrixltd
Copyright © Tortrix Ltd 2013

Foursquare
• Location based Social Media
foursquare.com

foursquare.com/johnnunn
foursquare.com/v/tortrix-ltd/4ddce1bccc3f0f51d1d79ea4
Copyright © Tortrix Ltd 2013

Linked in
• Professional networking tool
• Features
• Groups
• Discussions
• Advertising

www.linkedin.com/in/jnunn
www.linkedin.com/company/tortrix-ltd
Copyright © Tortrix Ltd 2013

Yammer
• Private Internal Social Network
• Bought by Microsoft in 2012 ($1.2 billion)
www.yammer.com

Copyright © Tortrix Ltd 2013

Dealing with negative comments
(6 Strategies)
• Ignore it
• Respond
• Respond and redirect
• Remove it
• Threaten to sue
• Own it

Copyright © Tortrix Ltd 2013

Business to Business to
Person to
Consumer Business
Person
(B2C) (B2B)

Copyright © Tortrix Ltd 2013

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Social media & business

5. Tricks for success • Use a number of social media sites. • Regular and often updates. • Have defined objectives. • Ensure clear call to action. • Register for event • ‘like’ a page • View a webpage • Monitor, Monitor, Monitor Copyright © Tortrix Ltd 2013

6. Facebook • Largest Social Media Site • over 1 billion active users • Open to anyone over the age of 14. • Must be a real person • Companies only have pages, managed by users. www.facebook.com • People have friends • People ‘Like’ Pages. www.facebook.com/john.nunn.779 www.facebook.com/tortrixltd Copyright © Tortrix Ltd 2013

7. Twitter • Micro blogging site • Maximum 140 characters • Over 200 million active users twitter.com • Over 340 million tweets per day • Advertising • Promoted Account • Promoted Tweets @johnnun @tortrixltd Copyright © Tortrix Ltd 2013

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