Social media & business

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Presentation Given as part of the Coventry University Business Insights Event 16th January 2013. An introduction to social media for business, by John Nunn of Tortrix Ltd.

Business

About Me
John Nunn
Tortrix Ltd
Solutions Architect / Managing Director

john@tortrix.net

@johnnunn | @tortrixltd
john.nunn.779 | tortrixltd

Copyright © Tortrix Ltd 2013

Social Media Sites

Copyright © Tortrix Ltd 2013

Social Media – explained by doughnuts

Copyright © Tortrix Ltd 2013

Tricks for success
• Use a number of social media sites.
• Regular and often updates.
• Have defined objectives.
• Ensure clear call to action.
• Register for event
• ‘like’ a page
• View a webpage

• Monitor, Monitor, Monitor

Copyright © Tortrix Ltd 2013

Facebook
• Largest Social Media Site
• over 1 billion active users
• Open to anyone over the age of 14.
• Must be a real person
• Companies only have pages, managed by users.
www.facebook.com • People have friends
• People ‘Like’ Pages.

www.facebook.com/john.nunn.779
www.facebook.com/tortrixltd
Copyright © Tortrix Ltd 2013

Twitter
• Micro blogging site
• Maximum 140 characters

• Over 200 million active users
twitter.com
• Over 340 million tweets per day

• Advertising
• Promoted Account
• Promoted Tweets
@johnnun
@tortrixltd
Copyright © Tortrix Ltd 2013

Foursquare
• Location based Social Media
foursquare.com

foursquare.com/johnnunn
foursquare.com/v/tortrix-ltd/4ddce1bccc3f0f51d1d79ea4
Copyright © Tortrix Ltd 2013

Linked in
• Professional networking tool
• Features
• Groups
• Discussions
• Advertising

www.linkedin.com/in/jnunn
www.linkedin.com/company/tortrix-ltd
Copyright © Tortrix Ltd 2013

Yammer
• Private Internal Social Network
• Bought by Microsoft in 2012 ($1.2 billion)
www.yammer.com

Copyright © Tortrix Ltd 2013

Dealing with negative comments
(6 Strategies)
• Ignore it
• Respond
• Respond and redirect
• Remove it
• Threaten to sue
• Own it

Copyright © Tortrix Ltd 2013

Business to Business to
Person to
Consumer Business
Person
(B2C) (B2B)

Copyright © Tortrix Ltd 2013

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Social media & business

5. Tricks for success • Use a number of social media sites. • Regular and often updates. • Have defined objectives. • Ensure clear call to action. • Register for event • ‘like’ a page • View a webpage • Monitor, Monitor, Monitor Copyright © Tortrix Ltd 2013

6. Facebook • Largest Social Media Site • over 1 billion active users • Open to anyone over the age of 14. • Must be a real person • Companies only have pages, managed by users. www.facebook.com • People have friends • People ‘Like’ Pages. www.facebook.com/john.nunn.779 www.facebook.com/tortrixltd Copyright © Tortrix Ltd 2013

7. Twitter • Micro blogging site • Maximum 140 characters • Over 200 million active users twitter.com • Over 340 million tweets per day • Advertising • Promoted Account • Promoted Tweets @johnnun @tortrixltd Copyright © Tortrix Ltd 2013

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