My website audit methodology

1. Does our website
still meet our
organisational needs?
Joanne Dillon,
Digital Services Lead
Te Horowhenua Trust
Levin

2. About Me
Joanne Dillon
Digital Services Lead
Te Takere
Levin
www.tetakere.org.nz
!
and
!
JD at Weaving the Web
www.weavingtheweb.co.nz
!
@JDsTwitticles
• Librarian
• Web Administrator
• Web Content Writer
• Trainer
• Business owner
• WordPress geek
• Collector of Techie
tshirts
Credentials

3. Te Horowhenua Trust
Te Horowhenua Trust
CEO
Trust staff
Horowhenua District Council

4. 4 Service Points
Te Takere (Levin) Foxton Library
Shannon Library Tokomaru Library

5. About Te Takere www.tetakere.org.nz

6. Opened September 2012
• Horowhenua’s Culture and Community Hub
• Serves of about 30,000 people
• Replaced Levin Public Library as a library plus a lot more…
AA
Visitor
Information
Travel Broker
Education
Suite
Meeting
Spaces
Youth Space
Heritage
Room
Content
Creation
Te Ao Maori Exhibitions

7. Designed as a “third place”
• A community lounge
• A meeting point
• A learning environment
• A place to play
• A place to do business
• An entertaining and informative
venue and
• A place to try out new things

8. 1 website
www.tetakere.org.nz

9. Levin Public Library
From this…
About a dozen staff providing library services

10. Te Takere
To this…
More than 30 staff providing many new services
not traditionally provided by libraries.

11. Communication needs changed
Different
services
Different
audience
Different
needs

12. Website launch and audit
• On 29 September 2012, along with the launch of Te Takere
• Email conversations about both design and content were
taking place during the first week of September.
• Now 18 months down the track from both launches
• Is our content still current?
• Does the structure still work?
• What new functionality do we need?

13. The review process
• Where do I start?
• Qualitative or quantitative?
• Is their a ‘correct’ way to review a website?
• Or do I just come up with my own methodology?

14. Remember learning to drive?

15. It soon becomes 2nd nature
as does being able to do
anything you’ve been doing for a long time,
like writing and assessing web content

16. JD’s review methodology
5 parts:
1. Create Sitemap
2. Quick Wins
3. Ask the experts
4. Analytics
5. User testing

17. Step 1
Document the site map, including draft and unpublished
pages.

18. What am I looking for?
1. Content is correct, current and complete. Is it killer
content or filler content?
2. Could it benefit from an illustration (photo, graph,
diagram) or other supporting information?
3. User experience
4. Functionality

19. Step 2:“give it a once over”
• Quickly skim each page
• Pick up and document pages with “room for
improvement”
Centrak Hawkeys Bay

20. Well written web content
• Goals
• Audience
• Delivery
• Quantity

21. Content goals

22. Audience appropriate

23. Content delivery

24. Quantity

25. Document now; fix later

26. Top level update
Start with the worst problems (green) and make quick
wins:
subheadings
bullet points
spelling

27. Top level update
• Pictures speak louder than words

28. Improve abstracts
Before - passive, auto selected from first sentence:
!
!
Now - carefully written, call to action:

29. Step 3: consult with experts

30. Analyse the data

31. Step 4: extra functionality
Event Calendar:

32. Extra functionality

33. It’s a work in progress
Any questions…or suggestions?