Views from Beyond 2013: The Leadership Team

Beyond 2013
Digital Future Now!
Views from the Management Team

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Friday, January 4, 2013

David Hargreaves
CEO Rather than brands just focusing on telling
San Francisco
stories through a single medium such as a
2013 is the year blog, they’ll need to diversify their
of campaign storytelling to multiple platforms and
diversification multiple media types, simultaneously, to
achieve a single campaign goal.
Read more at http://bynd.com/blog/view-from-
beyond-2013-trends-in-the-world-of-digital-marketing/



Matt Iliffe
Creative Director We’ll see massive mobile device adoption.
San Francisco
The question will be, will brands have the
2013 is the year strategy to get the most from them? Smart
of smart mobile brands will be thinking about their content
content portfolios and how they fit in with the way
we are using our connected devices, plus
how they fit into our lives.
beyond-2013-mobile-innovation-/



Nick Rappolt
Managing Director I believe that many agencies will morph
London
due to a failure to crack the ‘technology
2013 is the year code.’ I think that they will eventually try
that agencies to split the creative and the tech teams so
will morph that they operate separately. I'm not sure
how well that will work...
beyond-2013-technology-and-the-traditional-agency-
model--/



Bo Moody
VP Insights and Analytics There are a lot of listening solutions, but all
San Francisco
of these just gather data (some of it bad
2013 is the year data – I’m looking at you automated
of the human sentiment) and provide zero insight. You
analyst need a person who has a detailed
understanding of the marketing strategy
and how it relates to the brand.
beyond-2013-the-importance-of-insight-and-strategy/



Roger Warner
Director of Engagement
Brands and agencies face a creative
London
organizational challenge in 2013. Great creative
digital communication requires a mixture of very
2013 is the year different skills and people. Analysts, researchers,
of creative creatives, technologists, designers, coders,
rewiring communicators, storytellers and more... deployed
consistently over time.

beyond-2013-creative-organization,-eric-morcambe-meets-
brian-clough/



Judith Lewis
Head of Acquisition
SEO as it was for a number of years may cease to
London
exist, but those flash-in-the-pan techniques will be
succeeded by the once and future SEO techniques
2013 is the year of good relevant content, excellent technical
that search goes optimisation, building relevant relationships and
back to the investing in relevant links. Everything old in SEO
future is new again it seems.

beyond-2013-the-future-of-seo-/



David Hargreaves
CEO 2012 was definitely the year of Big Data.
San Francisco
I think 2013 will be the year of ‘Little
2013 is the year Data’ as more and more apps appear that
of ‘little data’ help people track, record and analyze
their daily lives and behaviors.
beyond-2013-trends-in-the-world-of-digital-marketing/



Matt Iliffe
Creative Director Every brand can do a better job of
San Francisco
leveraging location data to enhance their
2013 is the year services. Not just the supply of data as part
of smart Location of their service, but also the collection and
services representation of that data. Brands need to
understand how users want to interact with
their business when they are on the move.
beyond-2013-mobile-innovation-/



Nick Rappolt
Managing Director In 2013 the amount of people that move
London
from economically challenged countries
2013 is the year like Spain to countries like the Nordics,
Of european staff UK and Germany to find work in agencies
Migration will increase dramatically.
beyond-2013-technology-and-the-traditional-agency-
model--/



Bo Moody
VP Insights and Analytics The biggest challenge for implementing a
San Francisco
data-driven marketing strategy is not our
2013 is the year ability to gather great insight from mining
that data creates conversation, but an organizational one.
organizational Most companies we work with struggle with
change significant organization strife; there is often
little alignment between teams.
beyond-2013-the-importance-of-insight-and-strategy/



Roger Warner
Director of Engagement Next year, we’ll be throwing amazingly
London
talented people into a room together -
2013 is the year much more often, and at many, many more
of proper creative points within the planning and execution
collaboration process. Clients will be joining us in there
too. This will be our ‘dressing room’.
beyond-2013-creative-organization,-eric-morcambe-meets-
brian-clough/



2013 is the
year of #BYND
Get some @Beyond



THANK YOU
for your
time
contact us
Roger Warner Nick Rappolt
Director Managing Director

+44 (0)7921 777933 +44 (0)7956 805705
roger@bynd.com nick@bynd.com



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