1. SCHOOL SHOOTING STANDING
PLAN

2. Research
 UNF website code red campus alert
system, victim
assistance, UNF911.org, campus safety
guide, emergency response plan, preparation
for active shooter
 Think, plan, prepare- survive!
 Statistics
 http://www.unf.edu/uploadedFiles/sa/police/2
009UPDCrimeStats.pdf

4. Key Publics
 Students
 Employees
 Parents

5. Objectives
 Increased security/ alliance with UPD
 Awareness (UNF public awareness of on
campus shooting plan, “Code-red emergency
phone)
 Complete student body awareness by
December 2012
 Action (proactive students, get involved)

6. Strategies and Tactics
 Orientation
 Mandatory freshman and transfer student orientation
seminar held by UPD
 Q&A held by UPD for students and parents
 UNF bookstore
 Bookmarks stapled to receipt explaining what to do in code
red.
 Optional pamphlets with more information for staff and
students
 T-shirts for bookstore employees- catchy phrase
 Social Media
 Student update e-mail
 Blackboard link

7. Orientation
Raise awareness at the freshman orientation
 Have an officer speak personally at orientation
 Hand out flyers
 Have orientation aides mention the
awareness

8. UPD Officer Appearance
 Reserve a section of the orientation for an
officer
 Make the message clear and concise so the
students and professors do not lose interest

9. Flyers upon entrance/exit
 Print out brief brochures to each person
attending orientation
 Hand out to parents and future students

10. Swoop Squad
 Have the members of the “swoop squad”
mention the awareness program when
speaking to incoming students and their
families
 Equip them with the handouts and
information about the program

11. Social Media
 Strategy:
 Extend media
outreach for broader
impact through social
media networks
 Create mandatory
online agreement
form
 Provide direct link to
critical information for
students and staff

12. Social Media
 Tactics
 Create Twitter and
Facebook pages promoting
shooting safety protocols
 Have pages linked to other
UNF pages
 Create updatable safety tab
on blackboard with
important links and
information
 Put a hold on student
account until
acknowledgement of
school standing plan is
made.

13. UNF Bookstore
 Bookmarks
stapled to receipts
explaining simple
guidelines for a
campus “Code
Red.”

14. UNF Bookstore
 T-shirts for the
bookstore staff
that will make
students inquire
about the
meaning.

15. UNF Bookstore
 Pamphlets that can be optionally picked up in
the bookstore and in campus offices like ACE
and One Stop.
 A pamphlet for staff and a separate pamphlet
for students

16. Evaluation (feedback)
 Focus group
 Content analysis (media exposure/ student
exposure)
 Campaign tracking survey