This is a presentation I gave at https://apppromotionsummit.com/BERLIN/
The goal was to open the conversation around internationalisation in the app/game business and the need to engage locally.
24. @julienfourgeaud
"Before having any traction in the UK and US,
which are now 90 per cent of our market, we
had 30,000-40,000 downloads in smaller
nations -- not a huge amount, but probably
four times what the average app sells," Matt
Wilson, to Wired UK.
29. @julienfourgeaud
Top countries in each regions
• Top 3 Grossing in EU
– UK, France, Germany
• Top 2 Grossing in
Middle East
– UAE
– Saudi Arabia
– South Africa
• Top upcoming countries
in Latin America
– Brazil, Mexico, Argentina
I am half French, half Swiss.I lived in Finland for over 10 years and in the UK for 2.
Our assumption in today’s business world is that everyone speaks/understands English.
Different ecosystems, different stores.
But where in the world can I get apps?
iCoyote, a French service, warning drivers of dangers on the road.
Available in France
Germany
Spain
But not for users of other Android stores
Rovio launched Angry Birds in the US first.
Didn’t work
They launched in local markets, getting to the #1 position in these stores
Then got featured by Apple in the US/UK
And reached world domination
Books: not only the content needs to be translated, but the covers, summaries and so forth.Translation is not always enough, adaptation is sometimes needed.
iCoyote did it right for the countries they decided to support.
But more than shipping apps, developers need to build communities and engage with their customers