1. W W W . R E A L L Y C L E V E R . C O M . A U
B R A N D I N G + M A R K E T I N G + S O C I A L
M E D I A T I P S + S T R A T E G I E S
M A K E A
L A S T I N G
I M P R E S S I O N
Build a brand you love.
Develop your unique value proposition and positioning
to create the ultimate brand identity.
Enhance brand awareness with imagery, tone and
typography of your brand.
Take the message to the masses, armed with insights on
marketing and social media platforms.

2. B R A N D I N G I D E N T I T Y
R E S E A R C H
R E S E A R C H
R E S E A R C H
What do you stand for?
What sets you apart from your competition.
How do you want to present yourself?
What is the competition doing?
What is the solution you are providing?

3. A U T H E N T I C I T Y
C O N S I S T E N C Y
D E V E L O P I N G Y O U R
I D E N T I T Y
Who is your customer, why are they buying your product or service.
Dig deep, ask for feedback from your peers, your clients and
mentors.
Where do they look to for inspiration, what engages them.
Be true to yourself and your values.
Develop your story - people by the WHY not the what.
Emotion driving branding and customer engagement are key.
Consistency comes from knowing who you are as a brand. What
you stand for. What you care about. What your products or
services do for people.
Once you have this nailed down it’s time to focus on the key
elements that will make up your brand identity.
C O L O U R
T Y P O G R A P H Y
T A G - L I N E S O R
P O S I T I O N I N G
S T A T E M E N T
I M A G E R Y
A D D I T I O N A L
B R A N D I N G
E L E M E N T S
S U B M A R K V O I C E
L O G O

4. These two branding concepts show how different elements can
affect the overall look of your brand.
Simplicity is key.
Don’t over complicate your core
branding. Think Apple, Nike etc.
Monotone or 2 colours at most.
The words you use convey a
strong message about what your
stand for.
Are you playful and energetic, or
cheeky and irreverent? Ensure you
identify the tone you want to set
as this will influence the look and
feel of your logo and additional
brand elements.
Many people agonize over the name of their brand. In reality,
the actual words become secondary once you establish the
other elements that make up your brand.
Registering your business name and securing your domain must
be the priority before you set yourself up for disappointment.
L O G OY O U R V O I C E
W H A T S I N A N A M E

5. Developing a tag-line
that can be added to your
logo can add further
identity to your brand.
The use of texture or patterns,
can also help create a strong
cohesive visual message.
A simple watermark variation of your core
logo that can be used over imagery where
the full logo would distract.
One colour only.
Varying transparency
The type of photography you use on your website, your marketing materials and your
social media posts should be consistent in look and effect.
Filters that give your images a subtle overlay effect or a stylized look will create
instant brand recognition.
A D D I T I O N A L
B R A N D I N G E L E M E N T S
S U B M A R K
I M A G E R Y

6. O p t i m i s m
Yo u t h f u l n e s s
C l a r i t y
Wa r m t h
E n e r g e t i c
C h e e r f u l
C o n f i d e n t
F r i e n d l y
P o w e r
E n e r g y
A r o u s a l
U r g e n c y
S p i r i t u a l
M y s t e r y
S o o t h i n g
C a l m i n g
B a l a n c e
C a l m N e u t r a l
E l e g a n c e
P o w e r
F o r m a l i t y
L I G H T
G O O D N E S S
P U R I T Y
S A F E T Y
F r e s h n e s s
N a t u r e
G r o w t h
E n v i r o n m e n t
Tr u s t
S t r e n g t h
S e c u r i t y
L o y a l t y
C o l o u r
i n c r e a s e s b r a n d
r e c o g n i t i o n b y
u p t o
8 0 %
People see colour before they absorb anything else.
A powerful tool for use in your logo or promotional material.
Try www.design-seeds.com for great colour combinations and
inspiration.
B R A N D I N G + C O L O U R

7. Is your brand playful and modern, or traditional and conservative.
The use of Typeface in branding and communications can be an
effective way of enhancing your brand identity.
Kerning, or the space between characters, and the strength of
typeface are additional styling that add to the overall look and feel of
your website, printed materials and social media messages.
B R A N D I N G + T Y P O G R A P H Y
M O N O G R A M S
F O N T P A I R I N G S
Minion Pro
Basis Grotesk
Century Gothic
Playfair DisplayBellisimoL ATO LIGHT
C h o o s e o n e o r t w o f o n t s f o r a l l o f y o u r c o l l a t e r a l .
Monograms and additional logo devices are a great way to add versatility to your
collateral and provide a luxury element to your branding.

8. O N - L I N E
M A R K E T I N G
Choose what you want your
visitors to do –
Buy your product, subscribe to
your email newsletter, watch
a video, register for an event,
send their details, contact you,
like your Facebook page…
Write a Killer Headline
80% of people read the
headline, only 20% will read
the content that follows.
Solve don’t sell.
Pain is the biggest motivation –
so provide a solution, tell them
why they need you, and why
you are better than anyone
else.
Speak directly to your ideal
client eg – you need/want..
get your … stop… you’ll…
Utilise keyword searches to
ensure you’re talking the right
language.
Emotive sub-headings.
They should be balanced (of
equal length), speak directly
to your audience and provide
solutions and benefits.
Call to action – above the line,
below the line and repeated
throughout you site.
Social proofing. Well crafted
Testimonials that cover your
specific product or service
features and the benefits they
provided.
Follow-up. Where do your
clients go once they have
signed up or sent their details.
E n s u r e t h e v i s u a l e l e m e n t s a n d c o n t e n t
m a t c h y o u r b r a n d v a l u e s .
B u i l d a m u l t i - p a g e s i t e r a t h e r t h a n a
l o n g s c r o l l t h r o u g h s i n g l e p a g e s i t e .
M o b i l e , m o b i l e , m o b i l e .
E n s u r e y o u r s i t e i s m o b i l e r e s p o n s i v e .
D e s i g n a k i l l e r l a n d i n g p a g e .
W E B S I T E
6 S T E P S T O B U I L D I N G A
K I L L E R L A N D I N G P A G E
1 .
2 .
3 .
4 .
5 .
6 .

9. The ‘About Us Page’ is the
2nd or 3rd most looked at page.
Ensure you have a great
professional head shot.
Share your well-crafted and unique
story – remember to be yourself, use
the tone of your brand and focus
on that ideal client.
Email marketing is still the most
cost effective marketing solution,
allowing you to speak directly
to interested clients that have
already agreed to give you their
details. The click rate is 500-1000
times greater than Facebook or
Twitter.
A person’s email box is their
private domain, so respect this
and only send valuable content
or offers. Speak to them as if you
were face-to-face.
A B O U T U S P A G E E M A I L M A R K E T I N G

10. O FF - L I N E
M A R K E T I N G
W o r d o f m o u t h i s t h e m o s t v a l u a b l e
f o r m o f m a r k e t i n g . T h e o n e
c o n s u m e r s t r u s t a b o v e a l l o t h e r s .
I t i s t h e b e s t g e n e r a t o r o f n e w
b u s i n e s s o r c l i e n t s , s o e n s u r e y o u
c o v e r a l l a s p e c t s o f y o u r o f f - l i n e
c u s t o m e r e n g a g e m e n t .
I m a g e , p r e s e n t a t i o n , p h o n e v o i c e ,
e m a i l c o m m u n i c a t i o n a n d f o l l o w - u p
a r e a l l p a r t o f y o u r b r a n d i d e n t i t y ,
s o e n s u r e t h e s e r e f l e c t t h a t .
There are many and varied
networking groups, try to get to at
least one a month.
When you attend and event, don’t
focus on selling your product or
service, look at ways you can help
people.
When you do make a connection, be
sure to follow-up with a phone call
or email.
www.businessinheels.com
Sign up to get their free ebook
with easy to follow, tried and true
networking tips. They also have a
great new on-line service exchange
platform that is free to join for
start-ups.
bni.com.au
A great way to build up your client
base and expand your network if you
are just starting out
Local council – check with your local
council on training & networking
events.
P E R S O N T O P E R S O N
N E T W O R K I N G

11. A beautiful business card leaves a
great impression, and is a further
extension of your brand identity.
They needn’t cost the earth either,
try >
australiantradeprinters.com.au
For lovely heavier weight matte or
semi-matte finishes.
vistaprint.com.au
Their spot gloss cards are great
value
Moo.com/au
The Rolls Royce - beautiful 40pt
embossed cotton or layered card
options.
Add value to your product by using packaging as an extension of your
brand. We’re not talking just conventional packaging either. Think about
the stationary you use, your annual reports and promotional materials.
From the PDF or Ebook that you have on your website to the follow-up
note-cards, this is an opportunity to create a VIP experience for your
customer and craft something special.
.
B U S I N E S S C A R D S
P A C K A G I N G

12. 65% of adults now use social media networking sites.
70% of consumer’s are more likely to buy from a brand that they are following.
L E T ’ S G E T
S O C I A L
F A C E B O O K
T W I T T E R
Y O U T U B E
I N S T A G R A M
P I N T E R E S T
L I N K E D I N
S N A P C H A T
a c t i v e u s e r s
a c t i v e u s e r s
a c t i v e u s e r s
a c t i v e u s e r s
a c t i v e u s e r s
a c t i v e u s e r s
a c t i v e u s e r s
1.4+ billion
1 billion
300+ million / 6m Aus
300+ million
300+ million
300+ million / 8.6m Aus
150 million
Firstly identify what you want to achieve – Drive customers to
website, build a community, engage new customers, grow brand
awareness etc.
Decide who your target audience is, what you want to say and
how you want to say it.
W H O , W H AT + H O W
58%
23%
34%
11%
19%
21%
22%

13. P O R T O F I N O
I M A G E G A L L E R Y
mix of model shots - candid and studio, clean product shots, styled product shots inspirational images and quotes
colour and image flow crucial for instagram and web gallery
Consistency in content is key - from the look and
feel, to the tone of your text. Planning ahead will
save you time and help deliver cohesive themes.
High quality imaging is a must for many of the
key platforms.
Content is still and always will be king. Ensure
you take the time to research and deliver real
value to your audience.
C O N T E N T P L A N N I N G
WEEKDAY HASH-TAGS
MONDAY
#ManicMonday
#MondayBlues
#MondayMotivation
TUESDAY
#TransformationTuesday
#TuesdayTreat
#TravelTuesday
WEDNESDAY
#WayBackWednesday
#WellnessWednesday
#WisdomWednesday
THURSDAY
#TBT or #ThrowbackThursday
#ThankfulThursday
FRIDAY
#FF or #FollowFriday
#FridayFunday
#FlashbackFriday or #FBF
#FridayFact
SATURDAY
#SaturdayNight
#SaturdayShenanigans
#Caturday
SUNDAY
#SS or #SelfieSunday
#SundayFunday
#LazySunday
Social Media is a community hub, so engage and
entertain your audience.
Don’t sweat the stats, it’s a conversation, a
relationship and takes time to build.
By all means if you are paying for advertising
through social media, then use the statistical
information to really target your key audience
and measure response to different types of
advertising.
Self-promotion is a big turn-off, let others
promote you. Find like-minded complementary
businesses and develop validator’s.
Adopt the 20:1 rule - post 20 informative,
engaging messages for every promotional post.

14. B e s t f o r d e v e l o p i n g a c o m m u n i t y
a n d b r a n d a w a r e n e s s .
E n g a g e a n d e n t e r t a i n .
B e a u t h e n t i c .
I t ’ s a c o n v e r s a t i o n . L i s t e n , a c t a n d
t a k e t h e t i m e t o u n d e r s t a n d y o u r
m a r k e t .
One of the few platforms with more
men than women.
Surprisingly age demographic is
well spread.
Google ranks video higher than any
other content.
1 8 - 2 9
3 0 - 4 9
5 0 - 6 4
FA C E B O O K
87%
73%
63%
55% 45%
1 8 - 4 9
Y O U T U B E
88%
46% 54% 70%
89%
31-60
How to videos
are growing at
The most viewed
brand videos are
p e r a n n u m
The most
popular
category for
women is
makeup and
cosmetics with
an
Do something
unique to
showcase your
product.
Pod casts are a
great low-cost
way to share
information.
f e m a l e a u d i e n c e
s e c o n d s l o n g

15. 1 8 - 2 9
3 0 - 4 9
5 0 - 6 4
P I N T E R E S T 76%
34%
28%
27%
24%
Ideal for lifestyle, fashion, beauty,
design and decorator products and
brands.
70% of users stated they visited the
site to get inspiration on what to
buy.
I d e a l f o r B u s i n e s s t o b u s i n e s s a n d
p r o f e s s i o n a l s e r v i c e s .
I m p a r t k n o w l e d g e , b e c o m e t h e
e x p e r t i n y o u r f i e l d .
M a k e c o n n e c t i o n s .
3 0 - 4 9
5 0 - 6 4
L I N K E D I N
49%
31%
30%
51%
Great cover photo
Complete, concise and
organized information.
Bulleted summary of experience
and key skills.
Include volunteer work and
interests.
Third party references and
endorsements.
Use the articles / written /
published tab to highlight
positioning.
Take advantage of Presentation
tab to upload presentations you
have worked on.
Group participation.
Follow third party influencer’s.

16. 1 8 - 2 9
I N S TA G R A M
53%
29% 22%
1 8 - 2 9
3 0 - 4 9
More re-tweets
Tweets with
images get
Use key words
Engage your
community
Share ideas,
content + links
T W I T T E R
47%
150%
37%
25%
53%
Ideal for Consumer brands,
Digital Products, Entertainment,
Health and Nutrition, E-commerce.
Large under 30 demographic.
Best for larger businesses +
cross-platform promotions.
Top choice for small businesses, creative’s
and brands with highly visual content or
products.
Hash-tags and strong consistent
imagery key.
Large under 30 demographic.
Influencer’s a great way to build your
following. Look for audience engagement
rather than pure number of followers.
93Page 93Page
E-COMMERCE
   
SERVICES









17. If your target audience is
under 25, this is the platform
for you.
Real-time, creative and
engaging campaigns key.
canva.com
Fontcandy app
unsplash.comhashtagify.me
hubspot.com
hootsuite.com
sproutsocial.com
kylietravers.com.au
google.com.au/
adwords
analytics.facebook.com
ritetag.com
For your most used hash-tags, create a
keyboard shortcut.
Iphone> Settings> General> Keyboard>
Text replacement > click + symbol > add
new keyboard shortcut > add hash-tags
to phrase>add shortcut code> save.
When you want to add your hash-tags,
just type your code and press the space
bar.
pixabay.com
> PHOTOS
> PHOTO
EDITING
> HASH-TAGS
> INSIGHTS +
TOOLS
> ANALYTICS
S N A P C H AT
70% 30%
additional
followers over
the course of the
game.
Audi’s 2017
Superbowl campaign
resulted in
5,500
135
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Page
1 8 - 2 9
53%
R E S O U R C E S > S O C I A L

18. Header
1500x500
Tweet Image
1024x1024
Profile
Pic
500x500
Board Cover
736x498
Pins
736x1104
Profile
Pic
600x600
Photo Post
1080x1080
Profile
Pic
180x180
Chanel Art
2560x1440
Channel
Icon
800x800
Video
Thumbnail
1280x720
Cover Photo
828x464
App / Tab
Image
111x74
Link Image
1200x628
Photo Post
1200x1200
Profile
Pic
360x360
Profile Banner
1000 x 425
Company Cover
646x220
Profile
Avatar
500x500
Update /
Blog post
698x400
Company
Logo
400x400
S O C I A L
M E D I A
I M A G E
S I Z I N G
G U I D E
* A l l s i z e s i n p i x e l s
W W W . R E A L L Y C L E V E R . C O M . A U