2. Using Facebook to boost your business.
Learn how Facebook can help you active your
business goals.

3. Table of Content
Part I – Introduction
Welcome
What is Facebook?
Is it really important?
Facebook and my business
Part II – Setting up your account
Profile vs. Page
Basics

4. Table of Content
Part III – Facebook helping your business
Setting up a business page
Promoting your page
Advertising on Facebook
Facebook Marketing
Measuring and analyzing your Facebook relevance
Part IV – Conclusion

5. Part I – Introduction

6. Part I – Introduction
Welcome
I believe that, at this point, you know what is Facebook and
Twitter. Well you probably know Facebook but the question
is, why any of this matter to my business?
Social media and inbound marketing are increasingly
important assets for businesses to get found by and
engage with potential buyers on the web. Just think about
the way you find information about products and services.
You probably look for information on Google and/or ask
your Facebook friends. And now the question is will you or
your business there to answer?

7. Part I – Introduction
Facebook is not a time waster. It is a powerful toll to
connect people with those around them. And marketers
“Facebook is should use Facebook to better communicate and engage
with customers and potential customers.
not a time
waster. It is a
I know that can be hard to figure out what exactly you
powerful toll to should do or how incorporate Facebook to your marketing
connect plan. But if you know that you need it, is already a step
people with forward.
those around
them” So my intention on this eBook is to help you understand how
Facebook can boost your business and guide you through
this road.

8. Part I – Introduction
What is Facebook?
Facebook is a social network for connecting people with those around them.
Facebook started in 2004 as a closed community for college students but has
since expanded beyond that to schools, corporations, and any user across the
world. Facebook allows users to connect and share information in a variety of
ways.
Is it really important?
According to Facebook official statistics, they have over 800million active users,
more than 50% of Facebook’s active users log on to Facebook in any given day
and an average user has 130 friends.

9. Part I – Introduction
Facebook statistic also shows that there are more than 900 million objects that
people interact with like pages, groups, events and community pages. And
average user is connected to 80 community pages, groups and events.
So are still thinking that your customers aren’t using Facebook?
Facebook and my business
There are a ton of good reasons for businesses to participate in and maintain a
presence on Facebook. Here are a few examples:
- Get found by people who are searching for your products or services
- Connect and engage with current and potential customers

10. Part I – Introduction
- Create a community around your business
- Generate leads for your business
My intention here is to show you how to use Facebook to achieve business goals.

11. Part II – Setting up your account

12. Part II – Setting up your account
Profile vs. Page
On Facebook idea is simple, Profiles are meant for people,
and Pages for businesses. To fully engage and leverage “REMEMBER,
Facebook’s features, you should create a personal profile. DO NOT
CREATE A
Remember, do not create a personal profile for your PERSONAL
Business. Business should have Pages. PROFILE FOR
YOUR BUSINESS,
Facebook has been working on tools specifically for
BUSINESS
businesses; they are not available for profile pages.
SHOULD HAVE
PAGES”

13. Part II – Setting up your account
There are a few key differences between Business Pages and Personal Profiles:
- Pages allow you to designate multiple administrators, so you can designate
more than one person to help manage the account. In addition, if one of your
administrators leaves the company, you can still have control over the Page.
- Pages are, by default, public, and are starting to rank in Facebook and public
search results.
- Pages are split into different categories. It is very helpful when you get listed in
more relevant search results
- Personal profiles have friends, which require mutual acceptance, whereas
anyone can become a fan of your Page without needing administrator
approval.

14. Part II – Setting up your account
Basics
I listed here a few steps that you have to follow to start on Facebook. Here we go:
1 – Sign up for Facebook. It is free.
2 – Edit your profile. Put some information about you there, and remember your
profile name is not your company’s name.
3 – Join Networks. Network is important to connect with people.
4 – Connect with friends. Facebook has a few tools available to help you find your
friends.

15. Part II – Setting up your account
5 – Share content and information. Facebook is great for sharing all sorts of
information with your network, including text updates, photos, links, videos, and
questions.
6 – Use Applications. There are thousands of applications on Facebook that further
help you share content and interact with others.
Remember that you can edit your private setting, so not everyone will have access
to everything that you post.

16. Part III – Facebook helping your business

17. Part III – Facebook helping your business
Setting up a business page
A Page is similar to a Profile except that it is, by default, “Creating a
public, and users can Like and become a “fan” of your
Page without first requiring approval from the Page’s Page is
administrators. Creating a Page is completely free but will completely
require your time to build and maintain. free but will
require your
Visit this address to get started with your Page creation.
http://www.facebook.com/pages/create.php. Make sure
time to build
that you are logged in. Facebook will then walk you through and maintain”
a simple wizard to create your Page.

18. Part III – Facebook helping your business
As the administrator, by default, your name and profile will not show up anywhere
on your Page. You are the invisible manager. When you post new information or
respond to a discussion thread, it will appear to be posted by your company rather
than you personally, even though you’ll be logged in as yourself. You can
designate multiple administrators as well to help with the maintenance of your
Page.
In addition to being the administrator of your Page, you will want to become a fan.
Click the “Like” button on your Page to become a fan. Once you become a fan,
you will be listed among all the other fans on your Page and all the Pages of which
you are a fan will show up on your profile, giving your business more visibility to your
network.

19. Part III – Facebook helping your business
Promoting your page
Now that you have built your Page, you need to focus on attracting some fans.
Here are a few things you should try:
- Create an engaging Page. Use applications like the discussion board and/or
YouTube video box to add more interesting and engaging content to your
Page.
- News Feed. The benefit of creating an engaging page is that every time a fan
engages with your page – from becoming a fan to posting a comment to
attending an event – that activity is published to their “News Feed” which can
be seen by their friends on Facebook.

20. Part III – Facebook helping your business
- Let people know. Make sure all your contacts know that your company, now,
has a fan page. Invite them to be Fans, post link on your website, email
signature, business cards, etc.
- Use Facebook Ads for an extra help. Facebook ads allow you to advertise a
website or other properties on Facebook, including Pages, Groups, and Events.
It is very similar to Google AdWords.

21. Part III – Facebook helping your business
Advertising on Facebook
Facebook Ads allow you to promote your business, get more fans for your Page,
and therefore drive more leads for your sales team. Facebook Ads allow you to
advertise a website or content you manage on Facebook (like a Group, Page, or
Event). The ad creation and management tools are very similar to the Google
AdWords interface.
Visit http://www.facebook.com/advertising to get started, follow the instructions to
create your ad.

22. Part III – Facebook helping your business
Facebook Marketing
Facebook provides many business opportunities. Here I suggested a few practices
to help you engage with your Fans and attract some others; we call this “Facebook
marketing”.
- Be interactive, fun and helpful. When people reach your Facebook page, they
are looking for some kind of interaction. Don’t disappoint them no one likes an
empty page.
- Embed YouTube videos on your Facebook page. People should not leave your
page to watch your videos.

23. Part III – Facebook helping your business
- Create a connection between Facebook and the outside world. Post photos,
comments, videos, promotions, etc.
- Create contests on Facebook. Contests are a fun and engaging way to
encourage participation from fans and even generate new fans. Remember
you need to interact with your Fans.
- Integrate traditional advertising with Facebook. If you are already advertising on
a newspaper, for example, remember to encourage people to sign up on your
Facebook Fan page.
- Use Facebook to grow your email list, and vice versa. Use your email
newsletter to boost awareness of your Facebook page. And also use your
Facebook fan page to have more people signing up for your email newsletter.

24. Part III – Facebook helping your business
- Introduce new products on Facebook first. People who sign up to be fans of
your Facebook page are likely your most loyal customers, so give them the
advantage of be the first to know.
- Integrate social content on your Facebook Page. Incorporate channels like
YouTube, Vimeo and SlideShare on your Facebook page, so people can like
and/or share.
- Like “other businesses” Facebook Pages. Remember that social media is social.
Administrators will know that you liked their page so; in return, they might like
yours as well.

25. Part III – Facebook helping your business
Measuring and analyzing your Facebook relevance
Measuring results is a key part of any marketing strategy, and Facebook is no
different. Facebook Insights provides Facebook Page administrators with analytics
data about Page visits and engagement.
Remember that a key metric to note is the percent change of active users.
Increasing your number of active users can help drive traffic and leads to your
business.

26. Part IV – Conclusion
Conclusion
Hopefully after reading this eBook, you should have a foundation to start using
Facebook for business. If you feel that some professional help is needed, contact
us, visit our website (www.onfireco.com) or email us with your question and needs
at jean@onfireco.com.
Remember that Facebook is constantly changing,
adding features, and growing the community, you
need to spend some time and effort on it in order to
achieve your business goals. So get started and don’t
be afraid to try new things not mentioned here!
Thank you.