1. TERMINALFOUR & SunGard Higher Education Unleashing your backend data on the web SunGardHE European User Group 2011 Durham England David Miller, COO David.Miller@terminalfour.com Twitter: @terminalfour @jdavidmiller

2. Topics Who we are and what to we do Trends in Web Content Management Back end data for web sites Examples sites Benefits How can it be achieved Other possibilities Conclusions Finally a Web Content Management System built for Higher Education 2

3. “We make it really easy for organizations to deliver and manage very large, highly devolved, multilingual Websites, Intranets and Extranets” TERMINALFOUR in a nutshell ... Primary Market: Higher Education Finally a Web Content Management System built for Higher Education 3

4. About TERMINALFOUR Established in 1996 Over 200 clients (UK, US, Canada, Ireland) Focus on Higher Education Over 68 Higher Education Clients Educause, HiEdWeb, EduWeb, Edustyle, Uwebd, UCISA, UKOLN and AIIM Members Analyst tracked (Gartner, CMS Watch, Butler/Ovum) Top 30 WCM Companies worldwide (CMS Watch), Gartner Magic Quadrant for WCM Offices in UK, Ireland & US Finally a Web Content Management System built for Higher Education 4

5. Just Some of our University clients Finally a Web Content Management System built for Higher Education 5

6. Some of our new Higher Education Clients in 2010 6 Finally a Web Content Management System built for Higher Education

7. Joint SunGard Higher Education / TERMINALFOUR Clients Some common T4/SunGardHE clients University College Dublin Goldsmiths College London Southampton University Liverpool University Colombia Teachers College, NY Dublin Institute of Technology Athlone IT Galway-Mayo IT Tralee IT Letterkenny IT Waterford IT All SunGard Banner / Luminis users Some have integrated Site Manager Web / Intranet sites with SunGard products Finally a Web Content Management System built for Higher Education 7

8. Where WCM fits in the Higher Education world SunGardHE deals cover all aspects once students/staff have an internal ID WCM helps targeting mechanism for undergrads/postgrads/Staff BEFORE they get an ID – and once they leave Plus all the usual “web stuff” Information dissemination Immediate (alerts), current and historical Create and maintain Institutions identity Window for the outside and inside world Landing page for enquiries etc. Primary Marketing tool WCM allows HE institutions to Control update, save costs, react fast, “sell” Deliver better quality, responsiveness and value for money Finally a Web Content Management System built for Higher Education 8

9. Trends in Web Content Management in HE Recruitment CRM integration – landing page for enquiries and process Build your own prospectus Increased Reach using Search Engine Optimization (SEO) SEO statistics Landing pages Increased Reach Student reach, Alumni reach, staff reach etc. Mobile Mobile presence, apps etc. Increased community activity – intranet/Portal Collaboration, feedback Deliver “Project sites” Controlled research and project information Finally a Web Content Management System built for Higher Education 9

10. Increased WCM activity using backend data Much information from web is already in back end systems CRM data Student records ERP / HR Research / Publications Location / Logistics information Statistics / Survey results Challenge Secure delivery Efficiently delivery Up to date information Selected data only Finally a Web Content Management System built for Higher Education 10

11. Types of data access Fully dynamic / real time Can be embedded in pages Subscribed Feeds RSS etc. Analytic Drill down / dashboards E.g. Evisions ARGOS product Active data – but not changing Can be delivered in a static model Up to date information Selected data only Downloadable For offline analysis with Excel Finally a Web Content Management System built for Higher Education 11

12. Example of “Back end data exposure”- University College Dublin Finally a Web Content Management System built for Higher Education 12

13. Joint TERMIUNALFOUR/SunGardHE client- University College Dublin Joint TERMINALFOUR / SunGardHE client Over 110 Separate websites Over 400 content contributors Devolved Site management across all departments and colleges Add-on modules (Calendar) etc. External websites and Internal Portal content delivery (Luminis 4) Finally a Web Content Management System built for Higher Education 13

14. University College Dublin - Research Management & HR Integration www.ucd.ie/research Finally a Web Content Management System built for Higher Education 14

16. Core – Staff details

17. Vidatum – research information

19. Finally a Web Content Management System built for Higher Education 17 Research Information from Vidatum

20. Finally a Web Content Management System built for Higher Education 18 Course Information from Banner

21. University College Dublin - Research Management & HR Integration www.ucd.ie/research Finally a Web Content Management System built for Higher Education 19 Biography information from CMS

24. Data up to date

26. How it works Finally a Web Content Management System built for Higher Education 22

27. How it works Finally a Web Content Management System built for Higher Education 23 Data extracted from business systems on publication

28. TERMINALFOUR Site Manager Fully accessible interface via any standard web browser Direct WYSIWYG editing of content in browser for extensive rollout to “occasional” content authors Extensive productivity capabilities to assist ongoing content maintenance Finally a Web Content Management System built for Higher Education 24

29. What else can we do Targeted data for marketing campaigns Selected data for audience (e.g. International) Provide same data to multiple sites Group website College sites Intranet / Portal Provide same data in multiple formats Publish as table on web page Publish as .CSV file for Excel Publish as feed for Mobile app Publish as feed for hardcopy publication Use CMS as “data broker” Finally a Web Content Management System built for Higher Education 25

30. Write content once – use many times automatically Finally a Web Content Management System built for Higher Education 26 Latest News Full news item RSS Feed Summary News

31. Trends we are seeing in Higher Education Intranets with personalisation SUNY Empire Case College NY University of the Arts London UCD Focussed web sites Personalisation Campaigns Packaging of content for audiences User driven Prospectus builders Socialising web experience Allow audience to relate to “real people” (Students / staff etc.) Mobile CampusM style systems Finally a Web Content Management System built for Higher Education 27

32. UCD Connect - SunGard Luminis Integration Finally a Web Content Management System built for Higher Education 28 Luminis provides views for academic Staff, non-academic staff and students. LuminisPortlets access content authored in Site Manager CMS Content Rich Intranet pages are created in TERMINALFOUR Site Manager and then linked into the UCD Connect Portal Intranet sites accessed via Single Sign On from Luminis Portal

33. UCD Connect- SunGard Luminis Integration Finally a Web Content Management System built for Higher Education 29 Event data published from Site Manager Events Module to Luminis and to public websites

34. UCD Connect- SunGard Luminis Integration Finally a Web Content Management System built for Higher Education 30 Video Data is stored in Site Manager and published into Luminis Portal based on role

35. SunGard Banner Integration Finally a Web Content Management System built for Higher Education 31 Latest program & course information accessed from Banner into published internal & external sites or hardcopy Variety of integration options exist based on client configuration

36. Check the “findability”– SEO built into CMS 32 Configurable SEO Tests allow authors to write more search friendly content Finally a Web Content Management System built for Higher Education

37. Verify the results – Integrated Google Analytics 33 Site Manager Dashboard with third party widgets Finally a Web Content Management System built for Higher Education

38. Goldsmith – Build your own Prospectus http://www.gold.ac.uk/prospectus-builder/ug/ 34 Finally a Web Content Management System built for Higher Education

39. Goldsmith – Build your own Prospectus http://www.gold.ac.uk/prospectus-builder/ug/ Allows potential students to build a specific prospectus, custom PDF prospectus is built for them on the fly 35 Finally a Web Content Management System built for Higher Education

40. Publish to print quality prospectus Finally a Web Content Management System built for Higher Education 36 Course information updated in CMS or derived from Banner Published as web channel and print channel from Site Manager

41. Publish to print quality prospectus Finally a Web Content Management System built for Higher Education 37 Print Channel (XML) picked up by Adobe InDesign

42. Conclusions & Summary Web Content Management is increasing in importance Targeted at student / faculty acquisition Exposing corporate data can increase richness of experience Needs to be done carefully Secure Robust Searchable Workflow efficiencies possible with integrated approach It’s all about reusing your data for your audience Finally a Web Content Management System built for Higher Education 38

43. Targeting content and data to an audience Case Study: Loughborough UniversityGeographic Personalisation – Out of country personalisation directing specific countries (China) 39 Finally a Web Content Management System built for Higher Education

44. What sort of return should you expect Case Study: Geographic Personalisation – Out of country personalisation directing specific countries (China) 22% increase 40 Finally a Web Content Management System built for Higher Education

45. What sort of return should you expect Case Study: Geographic Personalisation – Out of country personalisation directing specific countries (China) 72% increase 41 Finally a Web Content Management System built for Higher Education

46. What sort of return should you expect Case Study: Geographic Personalisation – Out of country personalisation directing specific countries (China) 58% increase (overseas) 42 Finally a Web Content Management System built for Higher Education

48. Used by over 100 projects

49. Simply copy site and use

50. Standard capabilities

51. Internal information sharing